Marketing – Page 46
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AdvertorialRijk Zwaan keeps track of melon trends
R&D group's hybrid event showcases new varieties that meet consumer preferences in both melons and watermelons
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ArticleMalagasy lychees choose SIIM
The French exotics specialist has been selected to take on the marketing of Madagascan lychees for the new campaign starting this autumn
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ArticleGlobal audience gathers for Grape Congress
Global Grape Congress was held online this week, uniting over 1,400 professionals for a full day of discussions on the latest trends and challenges in grapes
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ArticleFresh investment for The Natural Fruit Company
One of Europe's leading fresh citrus suppliers has a new majority shareholder, Fremman Capital
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ArticleTop Seeds rolls out Tomachoc range
Seed company launches line of chocolate-coloured tomatoes with an umami flavour
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AdvertorialMacfrut: produce industry to gather in person
At Macfrut 2021 in Rimini, the fresh fruit and veg trade will have an opportunity to meet face to face
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ArticleFreshfel tells EC to improve agri policy
Group calls for more cohesive approach to promoting fresh fruit and veg consumption in EU and other markets
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ArticlePinKids gets a refresh
Pink Lady apple sub-brand gets a new look and packaging for kid-sized fruit
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ArticleSpanish Olympians hail power of lemons
Medal hopefuls Saul Craviotto and Sandra Sanchez fly the flag for Spanish lemons
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ArticleTurkish cherry exporters upbeat
Uncertainty over the protocol for China this season is failing to dampen the mood for Turkish cherry exporters anticipating a large, high-quality crop
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ArticleOrigen Espana campaign gathers pace
The three-year campaign aims to raise consumer awareness of the high quality of regional products
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ArticleGlobal Grape Congress turns to Americas
Streamed live on 30 June, Global Grape Congress will explore the latest trends and developments in grapes, not least in Latin America and the US
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ArticleChanging trends at point-of-sale
World of Fresh Ideas took a deep dive into evolving consumer trends thanks to Raul Fernandez of Breakthrough Solutions
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ArticleGlobal Grape Congress examines EMEA
Second track of Fruitnet’s 24-hour table grape event focuses on Europe, Middle East and Africa, with a series of presentations and discussions
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ArticlePicota cherries arrive in the UK
European-grown cherries hit UK shelves, where they will appear until August
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AnalysisFruit Logistica Trend Report: A Fresh Start?
Trade fair's annual report considers Covid-19 impact and what future may hold for world’s fresh produce companies
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AdvertorialSustainable, safe, traceable: EU produce takes centre stage
IN&OUT targets over 50m consumers across Europe, with 10.000+ promotional days booked in for next three years
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ArticleGetting closer to consumers
World Of Fresh Ideas explored how fruit marketers are connecting with consumers in new ways, including with art, education, colour and flavour
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ArticleGet ready for Global Grape Congress
Global Grape Congress takes place on 30 June, with top speakers set to debate the impact of Covid-19, the quest for superior varieties and the need for sustainability
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ArticleMangoes get Apeel protection
Nature’s Pride and Apeel expand their range with mangoes that "last two times longer"