Marketing – Page 48
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ArticleLivinda Apples campaign turns five
The popular promotion has been instrumental in growing demand for the group’s locally-grown apples
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ArticleProspects good for RSA apple and pears
South African apple exports set to grow by 4 per cent with pear shipments forecast to climb 6 per cent
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ArticleFirst NZ Zespri shipment heads for Europe
Zespri expects 20 per cent rise in SunGold exports to Europe while green volumes similar to last season
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ArticleEarth backs journey to organic
Belgian cooperative BelOrta has announced the launch of Earth, a new concept for the group’s products currently in transition to organic
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ArticleAnecoop kicks off Bouquet watermelon campaign
Multimedia campaign evokes the return to life’s essentials – the outdoors, sun, family and friends
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ArticleTegut promotes Italian organic kiwifruit
Brio's green kiwifruit features in a week-long promotional campaign across 100 stores, organised by Made in Nature
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ArticleFruit Logistica backs Fruitnet's World of Fresh Ideas
Fruitnet launches free learning and networking event for the global fresh fruit and vegetable business
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PodcastsFruitbox 59 - David Hughes, Imperial College London
Find out what future trends Dr Food sees ahead for fresh produce, and where you should invest next in horticulture
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ArticleSouth Africa targets China for grape growth
The country launches its long-awaited table grape pilot promotion in China
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ArticleBelgian sector launches platform
The Belgian fruit and vegetables sector is launching a new digital platform to keep Belgian companies in touch with existing and potential customers abroad
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ArticleRSA grapes ready to roll in China
Next week will mark the start of South Africa's table grape promotions in China
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ArticleRebrand for South African berries
BerriesZA hopes to take South Africa to the top of the global berry world
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ArticleKanzi overcomes Covid to sell more apples
GKE says it has managed to increase sales of the variety this season despite a lack of physical promotional activities
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ArticleGWF/SheTrades go from strength to strength
GWF continues to empower women through its collaboration with the ITC’s SheTrades programme
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ArticleInterpoma postponed until November 2022
Uncertainty around international travel forces apple industry event to target a physical meeting late next year
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ArticlePink Lady's fruitful NH season
Apple brand says retailer-based activations have helped drive growth and brand penetration
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ArticleFruit Logistica cancels its Special Edition
Impact of pandemic makes it "impossible" to meet face to face, says senior product manager Madlen Miserius
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ArticleProminent aims to boost tomato sales
Perry Dekkers tells Global Tomato Congress; 'There is still potential for profit for retailers here'
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ArticleOrsero sees strong year ahead
Good performance in its trading, distribution and shipping operations puts importer in strong position despite the pandemic
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ArticleMake more tomato time, industry urged
Breakfast and snacks represent two meal events where tomato consumption could be developed, study finds