Marketing – Page 51
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ArticleResearch pays off for Rijk Zwaan
Rijk Zwaan carried out its own market research in 2020 to ensure it is as prepared as possible for what the coming year will bring
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ArticleGiga and RedPop apples ready to roll
Italy's largest apple exporter Vog is adding new flavours and long shelf-life to its product portfolio
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ArticleCaparrós scoops taste award for Lobello tomato
The tomato’s brand ambassador is Vicente del Bosque, ex football player and World Cup winning manager
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ArticleIfco recognises sustainability efforts
RPC specialist presents Sustainability Certificate to retailers and growers for the fourth consecutive year
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ArticleCosmic Crisp set for launch in Europe
Variety bred in the US is one of three new apples being grown in Italy and set to arrive on the European market this year
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AdvertorialVog and VIP present trio of new apples
The Italian companies explain why Giga, Cosmic Crisp and RedPop are 'three new apples for the world'
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ArticleNew website for Fyffes
Site makes it easier to access information about group's sustainability efforts, certifications, quality controls and standards
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ArticleTru-Cape enjoys double-digit growth
South African group reports on record turnover in 2020 and says it is optimistic about the coming year
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ArticlePlanasa signs asparagus deal with France’s Priméale
The two companies have joined forces to market fresh asparagus in France over the next three years
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ArticleSanLucar uses ripeness labels on avocados
The premium fresh produce brand has launched a major campaign to boost demand for exotic fruit and vegetables
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ArticleChilean blueberries get Heart-Check accreditation
Certification will help US retailers to communicate health and nutrition messages to their customers
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ArticleAnecoop promotes sales of green papaya
The group hopes to create new revenue stream by marketing the unripe fruit as a vegetable
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ArticleRaisin hopes high in South Africa
The country's raisin industry expects continued growth in 2021 with new initiatives
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ArticleKiku keeps communicating
Concerned about a lack of face-to-face meetings, apple marketer Kiku has taken networking matters into its own hands
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ArticleSouth Africa sets transformation goals
Hortgro joins with others to develop forward-thinking transformation strategy
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ArticleNature's Pride spotlights nutrition
Partnership with GAIN coincides with the start of the International Year of Fruits and Vegetables
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ArticleVog apple campaign gets off to flying start
The group is reporting excellent quality and availability – including year-round supplies of organic apples
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ArticleTruval Conference turns 10 in China
The partnership between Belgium’s BFV and Dole China has gone from strength to strength since the launch of Truval Conference pears in China a decade ago
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ArticleItaly promotes winter strawberries
European project ‘Fruit & Veg: Natural Health!’ focuses on promoting strawberries in Italy, highlighting their year-round availability and nutritional qualities
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ArticleApo Conerpo promotes quality and sustainability
New three-year project In&Out will highlight fruit and vegetables grown in line with UN's Sustainable Development Goals