Marketing – Page 52
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Article
Sweet Palermo range recognised
Spanish consumers recognise Rijk Zwaan's pepper range with Taste of the Year award
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Article
Innovative Fresh becomes Normec Foodcare
Fruit and vegetable quality analyst founded in 2008 formalises merger with Dutch monitoring collective
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Article
Encouraging signs for EU consumption
Latest edition of Freshfel Consumption Monitor shows year-on-year increase of 4 per cent
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Article
Ambrosia ramps up marketing campaign
This is the club apple variety's first consumer-focused campaign
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Article
Food suppliers embrace Veganuary
More than 500,000 people are expected to switch to a plant-based diet this January
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Article
Freshfel launches #SpeakUp4FruitVeg
Campaign will be at the forefront of activities to celebrate 2021 International Year of Fruits and Vegetables
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Article
Pandemic lifts Mexican avocado sales
A decision to switch its marketing strategy during the pandemic has paid off for Avocados From Mexico
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Article
Bumpy ride may not be over
The pandemic may have permanently changed the way that all of us in the fresh produce industry do business
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Article
Kanzi highlights energy benefits
The apple brand installed Germany’s largest daylight lamp in Düsseldorf city centre to highlight Kanzi as a great source of energy
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Article
Tell us how Covid is shaping your business
By taking part in our survey, you can help the industry better understand the pandemic's long-term implications
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Article
VIP marks 30 years with apple monument
Italian marketer has grown from three employees in 1990 to create a cooperative association of 1,700 growers
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Article
Lemon display brings zest to Málaga
The Lemon Art Exhibition Tour is part of the three-year Welcome to the Lemonage campaign
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Article
Berries ZA joins Fruit South Africa
Membership of Fruit South Africa is expanded as the berry industry joins the fresh produce umbrella body
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Podcasts
Fruitbox 51 · Toño Pons, Importaco
No longer just a festive favourite, dried fruit and nuts are in far greater demand as consumers seek out healthy options
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Article
Azura becomes carbon neutral
The Franco-Moroccan tomato producer has achieved carbon neutrality, with plans to highlight its offsetting commitments on tomato packs from next year
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Article
#400gChallenge teams with influencers
Follow Me to be Healthy with Europe announces new partnerships with high-profile social media influencers
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Article
Snacking trend drives berry sales
Europanel's Davide Perotto sets scene at GBC Live, as snacking drives berry sales growth in pandemic-hit year
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Article
BelOrta lending Santa a hand
The Belgian cooperative is donating 25,000 pears to schools in Limburg and Antwerp to provide a local, sustainable alternative to mandarins
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Article
SA stonefruit champions sustainability
Industry continues to focus on several sustainable projects while ensuring high standards
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Article
Delassus proud of 2020 effort
From its effective response to Covid-19 to winning an award for its redesigned website, Morocco's Delassus stands by the year's achievements