Marketing – Page 62
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ArticleColombians get a taste for French apples
Interfel is running its second marketing campaign for French apples in the Andean nation
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ArticleEU campaign raising awareness
The EU Fruit campaign is completing its first round of activities in Greece, Germany and Poland, with the aim of building awareness of the quality and safety of European fresh produce
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ArticleVersatile prunes cash in on vegan boom
The rise in plant-based diets has created a new opening for the humble prune, says the California Prune Board
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ArticleFreshfel Europe presents priorities
Organisation urges policy makers to increase support for the fresh fruit and vegetable sector
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ArticleCIV heralds new "improved" Fuji apple
Marketed to producers as San-CIV, FucIV51 is said to offer better, more uniform colour and resistance to sunburn
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ArticleSanLucar enters Italian market
Spanish group expands its presence in Europe with the formation of SanLucar Italia
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ArticlePlenty of blush for Cheeky
South Africa is celebrating ten years since the blushed pear Cheeky was introduced to the industry
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ArticleWorld Citrus Organization presented
The European Commission launches the new market observatory forcitrus fruit in Brussels
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ArticleClean sweep for Capespan Namibia
Capespan and its Namibian partner celebrate major success in Vineyard Block competition
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ArticleFrench apples in Dubai spotlight
Interfel is organising a promotional event for French apples to coincide with the WOP Dubai exhibition, inviting local buyers and importers to sample this season’s quality
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ArticleItaly wants a slice of persimmon pie
Some of the country's leading organic suppliers are targeting growth in export markets as their persimmon crop grows
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ArticleFruilar unveils immersive Pink Lady experience
Escape game will be used to promote the region’s Pink Lady offer to Erasmus students
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ArticleTru-Cape aims to cook up a storm
Leading South African apple and pear exporter is using new strategies to gain traction in the domestic market
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ArticleKoppert Cress introduces Cuzco leaves
Leaf with 'cucumber taste' now on offer, said to be ideal for vegetable dishes and cocktails
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ArticleAilimpo welcomes us to the 'Lemonage'
€6.5m marketing campaign will promote European-grown lemons both at home and overseas
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ArticleStonefruit promo off to strong start
Promotional activity for the 2019/20 stonefruit campaign in the UK makes a positive start
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ArticleSanLucar launches icy promotion
Citrus and persimmon packs aimed at children will feature characters from Disney’s Frozen 2
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ArticleFyffes up for marketing award
Fit squad initiative is shortlisted for IMC European marketing prize
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ArticleTake five and tell us how you feel…
Fruitnet is inviting everyone in the fresh produce business to say what they think about the future of the industry
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ArticleCandine set for expansion
Cultivation of the bright red apple variety is due to expand in France and Italy, with negotiations also underway in other producing countries