Markets news from Eurofruit – Page 14
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New theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
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South African retailer rallies to fight hunger
Food Lover’s Market again comes to the aid of hungry South Africans as economic decline continues to affect citizens
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WUWM launches Love Your Local Market
The importance of wholesale markets will be emphasised and celebrated globally throughout May
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Vog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
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Health and sustainability drive Greenyard partnerships
Group joins forces with The Vegetables Chef and We’re Smart World to promote and innovate for healthy and sustainable diets
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Ecuador courts European buyers
Ecuadorean Embassy in The Hague seeking European participants for unique matchmaking events
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Anecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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Tomato Masters finds synergies with fish farm
In its efforts to guarantee the sustainability of its greenhouse vegetables, East Flanders producer Tomato Masters is working with a neighbouring fish farm to ensure optimal use of water
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Expectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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Dutch trade mission courts Indian partners
PIB India cluster will visit Hyderabad and Delhi in new trade mission next week
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Aldi completes living wage verification pilot on banana farms
Retailer successfully pilots an innovative living wage verification process on banana farms
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Coca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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New campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
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Albert Heijn: more discounts, more local produce
The Netherlands’ largest supermarket chain wants to offer shoppers more Dutch fruit and vegetables at even lower prices
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Del Monte named one of America’s most-trusted companies
The company is ranked number 14 in the food and beverage category for consumer, investor, and employee trust by Newsweek
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Dole targets people who have never eaten a banana
To coincide with National Banana Day, company launches marketing campaign in the US aimed at small minority of adults yet to try the fruit
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All aboard the Fyffes Fruitmobile
Fresh produce group introduces a towable banana and pineapple station and display unit in Ireland
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Making a name for Ugandan fresh produce
Odrek Rwabwogo of Uganda’s Presidential Advisory Committee on Exports and Industrial Development (PACEID) tells Fred Searle what he thinks the country must do to establish itself as a trusted supplier to the UK and Europe
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Uganda's avocado ambitions
Fred Searle travels to the East African nation as it begins to export Hass for the very first time. The aim: to establish the country as a trusted supplier and help lift small-scale farmers out of poverty
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Could Britain learn from Belgium's auction system?
Severe shortages in fresh produce have refocused attention on the pitfalls of UK supermarkets’ preference for seasonal contracts. Fred Searle travels to Belgium to see how the country’s fruit and vegetable auctions do things differently