All Marketing articles – Page 163
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ArticleMarketer of the Year: add your name to the honour roll
If you or someone you know has shown excellence in fresh fruit, vegetable or floral marketing over this past year then it’s time to earn due recognition
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ArticleLack of promotion limits easy peeler potential
The UK citrus market may be enjoying steady sales growth but Rob Cullum of Pacific Produce says the category is crying out for more investment in marketing to boost consumption
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ArticleJaffa nets new sporting deal
Partnership sees fruit brand sponsor England Netball to help build sport at both grassroots and elite level
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ArticleZespri tops Deloitte list
Kiwifruit marketer wins the Company of the Year Award at Deloitte's Top 200 ceremony
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ArticleMajor award for Ceres grower
Pieter Graaff, a leading grower from the Ceres region, is named as South Africa’s farmer of the year
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Article"Plant-based diets not seen as masculine"
Panel at Food Matters Live say gender differences play role in British diet with men more reluctant to go veggie
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Article20 years and counting
Summer Citrus from South Africa is marking 20 years of providing fresh citrus to the US market.
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ArticleEosta lands sustainability award
Organic leader Eosta is handed a major sustainability business prize in Vienna
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ArticleUSA Pears ready for World Pear Day
Consumers will be able to taste US-grown pears via pop-up events in more than 24 countries on 1 December
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ArticleHortgro campaign kicks off again
South African marketing initiative is ready for round eleven in the UK for 2018/19
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ArticleDole joins Mickey Mouse celebration
Iconic Disney character's 90th birthday is being marked by the release of a series of new Dole recipes
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ArticlePascale the Parsnip tackles Kevin the Carrot
Aldi's Christmas TV ad features a series of fairytale reconstructions using popular animated veg characters
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ArticleBrazilian artist redesigns Chiquita label
Romero Britto's new series of stickers will appear on fruit in Europe and North America from mid-November
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ArticleOppy pushes premium apples
Importer-distributor puts its stock in premium varieties Ambrosia, Jazz, Envy and Pacific Rose
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ArticleFLIA 2019 open for applications
Exhibitors at Fruit Logistica in Berlin are being encouraged to put their innovative products and services in the spotlight
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ArticleOrganic market 'nowhere near saturated'
Heleen Bos, organic specialist at Rijk Zwaan, speaks about the future of the organics industry
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ArticleBananas in the running at NYC Marathon
Global brand Chiquita set to lead the pack by offering around 46,000 individual bananas to race participants
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ArticleChile unveils 2018/19 Chinese cherry campaign
The nationwide campaign will place greater emphasis on regional cities
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ArticleFreshmax eyes premium position
Proprietary cherry varieties are providing Freshmax New Zealand with a plethora of marketing options in Asia
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ArticleNext-generation backing for SnapDragon
Growers in New York state are confident that a descendant of Honeycrisp apples can attract new consumers