All Marketing articles – Page 163
-
ArticleBayer highlights cucumber opportunities
Vegetable seed segment Nunhems releases second white paper to highlight market opportunities for more diversity in cucumbers
-
ArticleThink Fresh: Put value at centre of strategy
New research into the perceived value of fresh fruit and veg in Italy suggests more emphasis on taste is required
-
ArticleYear-round asparagus promo set for second year
Following the success of its initial promotion in 2017, growers' body targets second 12-month promotion
-
ArticleFlorette back on TV with £3m spend
Brand set to continue Always Made with Sunshine concept, backing up a range of new product launches this summer
-
ArticleFyffes peels back cover on new campaign
Focus will be on unique selling points including quality control, storage techniques and harvesting by hand
-
ArticleTenderstem unveils ‘foodscape’ adverts
Imaginative designs by reknowned photographer Carl Warner to accompany campaign to promote product’s versatility
-
ArticleJazz box promo launches in Asda
Limited-edition nine-boxes of the apple variety go on sale, with consumers also offered the chance to win slicers
-
ArticleNew grapes to vie with Thompson and Crimson in Greece
British breeder and grower Jupiter Marketing joins forces with Grapa Varieties to grow new late-season varieties
-
ArticleVeg purchases down last year, again
Government survey for 2016/2017 shows that British households are buying less veg, albeit more fruit
-
ArticleCelina pear offers enormous potential
Promise of two years ago confirmed by first harvest of blushed pear Celina in South Africa
-
ArticleChile launches first ever kiwifruit campaign in India
Promotion will strengthen Chile’s image as a supplier of high quality fruit in the market
-
ArticleRegal'in launch new white flat nectarine
The new variety will reach commercial production in 2020 after the formal unveiling of certified producers at medFEL
-
ArticleGrower brings baby kale to Greece
Salad producer Vezyroglou Farm is first to grow the baby leaf in the country, looking to tap into growing demand for superfoods
-
ArticleChile hails success of Chinese cherry campaign
With exports set to double within the next five years, promotional activities will underpin sector’s future profitability
-
ArticleDriscoll's extends blackberry campaign
Successful harvesting of glasshouse blackberries in Northern Europe helps extend blackberry season into spring, summer, and autumn
-
Article"Bomb shelter" micro-greens on sale in Waitrose
Growing Underground is selling two salad leaf ranges at the retailer and are setting their sights on new underground sites
-
ArticleEU apricot yield to fall by nearly a quarter
European producers are forecasting lower yields this year, after demand failed to meet 2017's record supply
-
ArticleConsumers urged to 'Show Us Your Jaffas'
Citrus brand heads off on national tour of Tesco stores, offering samplings and prizes to the public
-
ArticleDutch still life wins Pink Lady award
German photographer's shot takes Apple a Day category at the annual Pink Lady Food Photographer of the Year award
-
ArticleChiquita unveils new-look European campaign
The marketer’s latest multi-channel campaign will be tailored to different markets