All Marketing articles – Page 166
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Room for luxury in Italy's fruit and veg market
New research due to be presented in Milan suggests most Italian fresh produce consumers want something special
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Scarlet fever sets pulses racing
Producers and consumers are apparently getting excited about two new apple varieties, Crimson Snow and Red Moon.
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Mixed bag for citrus ahead of Christmas
Sales rise despite reports from suppliers that shoppers are switching to other categories due to retail inflation
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Entries opening for MOYA 2018
Australasia’s premier marketing award for the fresh fruit, vegetable and floral industries returns for seventh straight year
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Pink Lady unveils festive deals
Apple brand is working with Tesco and Amazon Fresh in two of its final marketing activities for 2017 to coincide with NH crop
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Besana wins listing with Amazon Fresh
New range of dried fruit and nuts launched with online retailer last week
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Battaglio boosting demand with new identity
Italian importer says it wants to capitalise on recent growing interest in fresh fruit and veg among consumers and retailers
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CPM Retail rebrands to Soloberry
Move by AG Thames subsidiaries will bring berry activities under one brand as Soloberry business goes from strength to strength
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Zespri wins award for growth strategy
Kiwifruit marketer recognised at Deloitte Top 200 Awards in New Zealand for its strong growth strategy
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California prunes in the limelight
The fruit’s nutritional clout and versatility as a high-end ingredient is fuelling a resurgence in UK sales
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Chile ramps up blues promotions
The CBC’s UK campaign will promote blueberries as the perfect sharing food and health snack
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Costa Rica pins hopes on China's pineapple intake
Pineapple suppliers in Costa Rica have increased production in anticipation of major consumption growth in China
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Rainier Fruit looks for Wholesome Heroes
New campaign builds on fruit company’s “Wholesome to the Core” philosophy
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Love Beets promotes new range
Beetroot brand showcased new flavours and convenience format for marinated beets at the Amsterdam Produce Show
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Eurotunnel rebrands to Getlink
New name marks entry into new era of infrastructure as UK gears up to exit European Union
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Nick Marston takes the reins at British Summer Fruits
Former head of Berry Gardens takes over from Laurence Olins who retires from the produce industry this week
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PinKids unveils Despicable Me 3 packaging tie-up
New packaging for kids apple brand features collectible stickers with characters from animated film franchise
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Chile pinpoints European potential
Asoex says there are still growth opportunities for blueberries, grapes and apples as well as organics
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Fresh produce companies ‘are part of a food culture’
Suppliers will increasingly become part of a wider food culture by offering inspiration and staying ahead of new trends
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Amazon can 'treat whole food category as a loss leader'
Amazon founder Jeff Bezos’ history of selling at a loss to inflict pain on competitors could spark major price war in food retail