All Marketing articles – Page 166
-
ArticleTexas red grapefruit in demand
Winter Sweetz enjoys "incredibly successful" season as it continues to educate and promote to consumers
-
ArticleSainsbury's slashes prices on 930 goods
CEO Mike Coupe said the wide-ranging price reductions shows commitment to help customers "live well for less"
-
ArticleFirst Brit asparagus goes to charity
Wye Valley Produce donated sales from their early crop to charity, prompting their customers to do the same
-
ArticleMcDonald's makes carbon pledge
The multinational burger chain says it is the first restaurant to set greenhouse gas reduction targets
-
ArticleChilean blues smash shipment record
Exports for 2017/18 exceed 110,000 tonnes, with all markets showing increases
-
ArticleEosta lands award for 'packaging'
Company's Natural Branding solution 'encourages people to think', according to Packaging Award jury
-
ArticleFirm sentencing for counterfeit foods
A manufacturer selling fake Dole, Zespri and Sunkist labels has been sentenced as China aims to protect IP rights
-
ArticleSuntreat launches Suki mandarins
The premium Golden Nugget mandarins have been branded to reflect their quality and taste
-
ArticleOppy presents Frank & Able brand
The first Frank & Able tomatoes will be available later this month after launch by Oppy and Sunshine Greenhouse in Canada
-
ArticleBirds Eye pledges £4.8 million for veg ads
The frozen food giant will expand marketing for vegetables to combat the dominance of junk food advertising
-
ArticleLisa Cork: re-finding the fountain of youth
Produce Plus columnist Lisa Cork discusses the value of engaging with younger consumer demographics
-
ArticleAvocados for cheap rail fares
Virgin Trains offers novel avocado-based alternative to young people who missed out on the new 26-30 Railcard
-
ArticleVOG promotes Marlene apples
The South Tyrolean apple association has engaged in a wide-ranging communications campaign to promote its Marlene apples in the Netherlands and Belgium
-
ArticleVanguard's Pride Packing joins Sage Fruit
Pride Packing, acquired by Vanguard last year, aligns with Sage Fruit to market Washington State topfruit and stonefruit
-
ArticleJaffa partners with the Scouts
The two-year deal includes sponsorship of Beaver and Cub badges, with the citrus brand hoping to encourage children to lead healthy lives
-
ArticleNMB rolls out new marketing strategy
Colourful new image designed to bring a more playful element to promotions
-
ArticleChinese consumers favour taste over price of imports
A report commissioned by the Shanghai ATO explores the consumer perceptions of imported foods in China
-
ArticleFrosts halt Spanish Persimon boom
Freezing temperatures in December hit supply to the UK, but sales are expected to bounce back in 2018/19
-
ArticleSanLucar creates berry buzz
Maya The Bee is the latest movie character used to promote the company’s fruits and vegetables
-
