All Marketing articles – Page 165
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ArticleNew Director at PMA A-NZ
The company has welcomed a new director and the release of a pilot communications platform
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ArticleModi apples get interactive in 2018
As Modi apple orchards in Australia begin to reach maturity, promotions for the brand are ramping up to increase awareness
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ArticlePeakfresh helps produce blast off
Company's bags are being utilized by NASA for produce being sent to and stored at the International Space Station
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ArticleEnvy wins Munch Madness
New Zealand-bred apple claims back-to-back titles, with three T&G Global varieties making their way into the field
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ArticleBuilding a brand for the online market
Naomi Turner of UK-based agency Pink Sky summarises her Global Berry Congress workshop on digital branding
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ArticleDel Monte optimism over blues
Fresh produce giant anticipating a strong North American blueberry campaign
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ArticleBranston backs mental health charity
The potato supplier is teaming up with Rethink Mental Illness, raising cash and awareness for the charity
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ArticleAlbert Bartlett raises £182,000 for Sport Relief
The potato suppliers called on their celebrity brand ambassadors to raise cash for charity with promotional Rooster potato packs
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ArticleMunch'n marketing success
The bite size kiwiberries have seen marketing success with increased first-time-consumer uptake in Asia
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ArticleG's teaching millennials how to manage veg industry
The salad suppliers announced a new scheme to help its young employees develop life skills
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ArticleChile to home in on Spanish blueberry market
Blueberry committee to begin promotions in Spain in coming season following collaboration agreement with Freshuelva last year
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ArticleCracking the cocktail category
Johan Vis of Rijk Zwaan outlines why the Dutch group’s Brioso RZ variety is ideally suited to what is a competitive tomato marketplace
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ArticleSwap candy for Cuties, says Sun Pacific
New social campaign taps influencers to promote family-friendly snacking this Easter
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ArticlePineapples fastest growing fruit, says Tesco
Tesco buyer Morgan Jaquemet said the tropical fruit could soon rival the stunning rise of the avocado from humble origins
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ArticleMission extends mini avocado range
Organic Minis Small But Mighty avocados tap into healthy snacking trend
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ArticleAviko launches ‘hotter, crunchier’ new fries
Chips cook in just three minutes and stay hot and crunchy for longer than other varieties, potato processor says
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ArticleM&S hires new MD to 'overhaul' food arm
Stuart Machin will take up the newly coined role of managing director of food in April to help return profit growth to the retailer
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ArticleFyffes urges Ireland to 'go bananas'
The Irish banana suppliers are raising cash for a good cause ahead of National Banana Day
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ArticleCalifornia Prune campaign homes in on kids
Prune It For Kids seeking to position prunes as a more nutritious alternative to sugary snacks
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ArticleChilean campaign hits the Big Apple
For the first time, Chilean fruit is being promoted in the heart of New York City