All Marketing articles – Page 168
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ArticleUK shoppers slow to adopt e-commerce tech
Consumers reluctant to use wifi, QR codes, mobile shopping lists and social media in store despite rising demand for convenience
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ArticleFyffes promotes Dundalk story
Fyffes sponsorship ‘helping club achieve success’, according to Irish football team's chairman
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ArticleOrganic produce sales outperform market
New figures released ahead of Organic September indicate organic fruit and veg sales are up 5.3 per cent
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ArticleMetis centre stage in new campaign
Coregeo is promoting family of four stonefruits in UK supermarkets and online, backed with new imagery
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ArticleSinclair appoints marketing manager
Sinclair has welcomed Duncan Jones to its UK team, with the aim of developing the group’s marketing strategy in new and emerging markets
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ArticleLooking beneath the surface
Tru-Cape asks South African consumers to look beyond the superficial appearance of apples and pears
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ArticleAlbert Bartlett celebrates 70 years with retro packs
Vintage-look Rooster bags mark company's journey from beetroot boiler to leading potato supplier
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ArticleGaining gold status
Lauded as a “truly seedless,” sweet, easy-peel mandarin, Freshmax aims to grow the status of Gold Nugget with its latest campaign
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ArticleMr Apple hits the road in China
Roadshows in Shenzhen and Guangzhou build on active marketing campaign in People’s Republic
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ArticleVietnamese consumers Cherish new apple
New Zealand-grown variety finds favour on the back of first commercial harvest
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ArticleA direct approach
It’s a new era for Colombia’s banana growers, who see opportunities in supplying customers directly for the first time
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Article
China in their hands
British companies are increasingly opening up to opportunities in the Asian market. Ahead of this year’s Asia Fruit Logistica, FPJ profiles some of the British exhibitors
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ArticleEast is east
Brands, technology and growers are bridging the gap between Europe and Asia, with opportunities for British produce in markets from the Middle East to China to Japan
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ArticleOnline grocery pinned to double share in Asia
IGD predicts that the online grocery channel will double by 2022, making it the fastest growing channel in Asia
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ArticleZespri reveals recipe for success in China
Matt Stilwell of Tomra talks to Kok Hwee Ng, the New Zealand kiwifruit marketer's head of global marketing
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ArticleTenderstem to pop up at food festivals
Foodies at The Great British Food Festival and The Big Feastival can sample the brassica while being serenaded by indie band Dead Blue
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ArticleInterfresh expands blueberry programme
Group is to market Driediger Farms' blueberries as it looks to extend its season for the fruit
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ArticleDelhaize delights in Drôles range success
Belgian retailer says it has managed to rescue more than 500 tonnes of previously unsold fresh fruit and vegetables
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ArticleChina keen on tomato specialties
Rijk Zwaan is seeing an increasing growth in popularity for specialist tomato varieties in China
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ArticleOrchard Rd hits the small screen
Gold kiwifruit used in recipes created and showcased by culinary celebrity Justine Schofield

