All Marketing articles – Page 159
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ArticleEmco Cal unveils new strawberry duo
The company has high hopes for the Florida Brilliance and Florida Beauty varieties
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VideoIndonesian brand ready to begin banana exports
Asia Fruit Logistica: Halo, which is owned by Jakarta-based Aksara Agri, set to start commercial programme in November
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ArticleLotatoes wins TVNZ–NZ Marketing Award
Another accolade for T&G Global’s marketing team for its work on hot potato
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ArticlePortuguese produce gaining ground in Germany
Germany set to become the third biggest market for Portuguese fruit and veg by the end of 2018
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ArticleCosur rebrands as Battaglio Argentina
Italian-owned firm has become a major exporter of apples and pears, as well as a key importer of bananas and pineapples
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ArticleMission launches Size Minded programme
Merchandising campaign offers retailers a 'strategic tool' to develop the avocado category
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ArticleEyes on Modì following blind taste test
Activation from Freshmax challenges current methods of fresh produce marketing
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ArticleBerry growers unite in Asian venture
Continuity of supply the key to unlocking potential in new markets, says European Berry Growers
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ArticleAustralian Bananas launch new campaign
The popular Australia campaign is back with a new spin promoting healthy living
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VideoRockit founder turns attention to cherries
Asia Fruit Logistica: Phil Alison wants to develop a brand presence for Cherri International, focusing on direct marketing to Asia
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VideoChinese consumers 'excited’ about fresh produce
Asia Fruit Logistica: Jerry Clode of Resonance says opportunities for brands are plentiful, but careful planning is needed
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ArticleOmnifresh targets Asian apple market
New venture, which represents 20 per cent of Italy's apple production, could expand to other product categories in future
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ArticleColombia joins World Avocado Organization
The world's fourth-biggest avocado producer has joined the international group dedicated to increasing consumption of the fruit
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ArticleTenderstem teams up with Meera Sodha
Chef creates Tenderstem-based recipes as part of marketing campaign encouraging consumers to be adventurous with the brassica
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VideoEuropean kiwifruit project builds Asian demand
Asia Fruit Logistica: Anta Tsaira of Premium European Kiwi talks about the progress made by Greece's EU-backed project
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ArticleThink Smart, think US Pears
Actress and sustainable living advocate Amy Smart is the new spokesperson for USA Pears
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ArticleTozer Iberica takes back celery responsibility
Spanish subsidiary aims to build closer relationships with growers by taking back distribution role from HM Clause
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ArticleDriscoll's expands BerryTogether campaign
Berry leader launches experiential activation in US designed to "deliver joy to neighbourhoods and bring communities together"
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Article"Time is now" for organic kiwifruit
Zespri and Oppy are exploring the opportunities for organic kiwifruit in North America
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ArticlePink Lady lands healthy snacking award
Branded variety recognised for taste, texture and quality in snacking category at Healthy Food Guide's Best of Health Awards