All Marketing articles – Page 159
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ArticleWholesale market group joins CSO
Membership of marketing and research collective expected to open door to joint promotions and better industry coordination
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ArticleUSA takes in more RSA citrus
The new South African citrus season in the US will be boosted by the arrival of the first reefer vessels.
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ArticleAustralia brings importers to the source
The annual Ausveg Reverse Trade Mission connected suppliers from seven export markets with a room of Australian producers
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ArticleAvocado volumes in South Korea skyrocket
Following the start of the Californian season, avocado imports to South Korea are increasing dramatically
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ArticleFresca launches avocado spin-off
New business unit The Avocado Company aims to build on recent market growth as UK sales surge past £178m
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ArticleT&G forms school partnership
The company is now funding an educational programme for youth seeking careers in horticulture
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ArticleVal Venosta builds its berry category
One of Europe's major apple suppliers is placing more emphasis on developing sales of Italian-grown soft fruit
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ArticleBlack grapes driving category growth
By advertising black varieties exclusively, retailers can lift sales and improve margins, says Sun World
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ArticleT&G Global takes out MOYA 2018
Lotatoes Potatoes campaign wins the 2018 PMA-Produce Plus Marketer of the Award
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ArticleNorthwest cherry harvest in full swing
Round 3 industry crop estimates that seasonal volumes remain close to 23m boxes
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ArticleNew campaign for British blackcurrants
Digital initiative aims to tell the blackcurrant's story as it journeys from bush to Ribena bottle
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ArticleBritish Organic Growers unveil logo
New imagery released to accompany major new campaign aimed at boosting sales of organic carrots
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ArticleGreenvale to sponsor two ‘tattie runs’
Contestants will race with nets of potatoes over their shoulders in races in Edinburgh and Perth
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ArticleAva Berries steps up summer marketing drive
Angus Soft Fruits organises sampling of Ava berry varieties at this year’s Royal Highland Show
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ArticleBerryWorld, Dole and Montosa scoop awards
Mastronardi and Greenyard also among the winners at this year's coveted Superior Taste Awards in Belgium
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ArticleTrucco debuts TruStar limes
US importer said it hopes the year-round programme will translate into strong sales in-store
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ArticleFyffes recognised for Fairtrade dedication
Group receives CLAC award for commitment to Fairtrade practices in the banana sector
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ArticleUS widens RSA citrus access
Citrus from previously excluded areas of South Africa is on the brink of being admitted to the US
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ArticleBrazil brings taste of sunshine to London
Visitors to the Taste of London festival had the chance to sample a variety of the country’s fruits
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VideoChina: consumers want 'quality and health'
Ng Kok Hwee of kiwifruit marketer Zespri explains how a new marketing campaign is focusing on building the brand’s value