All Marketing articles – Page 164
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ArticleSun World reports strong sales growth
Increased brand recognition in international markets helps lift sales
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ArticleChile launches Brazilian cherry blitz
This is Chile’s third campaign in Brazil as it seeks greater market diversification for its cherry offer
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ArticleMission launches Big Game promo
Avocado specialist gears up for next year's Superbowl with Emeralds in the End Zone marketing drive
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ArticleKalettes return with new look and branding
Branded brassica gets a facelift and new identity, together with a promotional tie-up with the Women's Institute
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ArticleCGA outlines citrus issues
The realities of growth in citrus production in South Africa are starting to sink in
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ArticleFreshmax gets NZ cherry harvest underway
Early-season Lani variety set to be with customers in Asia this week
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ArticleMaking fruit fashionable
The seventh annual Australian mango Mess-tival featured a new summer collaboration
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ArticleSouth Africans establish ‘Fruit Desk’
Recent international and local developments in South Africa will bring new challenges
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ArticleNovo Fruit Packers recognised
Capespan-owned group lands prestigious award for its water supply project
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ArticleRoyal approval for 'true cost' pineapple
The 'true cost' of a Nature & More pineapple was revealed by Queen Máxima of the Netherlands
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ArticleUSDA unveils export programme
In a bid to increase US opportunities, a series of trade missions have been planned for 2019
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ArticleJ Miles Reiter returns to Driscoll's CEO role
Kevin Murphy will step down at the end of 2018, berry marketer confirms, following three years as chief executive
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ArticleStrawberry growers thank consumers
Following tampering incidents earlier this year, Queensland strawberry growers thank shoppers for showing faith in their products
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ArticleUSA Pears hones in on Indian market
Aim to raise health awareness among Indian consumers with its #PearwithHealth campaign
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ArticleBesana underlines China market potential
Italian nuts and dried fruit supplier sees good opportunities to develop products for the retail business in Asia
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ArticleSeasonal Berries rebranded as Love Fresh Berries
Soft-fruit campaign switches name after research suggests shoppers still associate it with British and summer fruit
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ArticleWonky houmous producer launches seasonal flavour
ChicP unveils UK’s first garlic-free houmous made with rescued veg, with 10 per cent of pricetag to be donated to sustainable food charity
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ArticleMarketer of the Year: add your name to the honour roll
If you or someone you know has shown excellence in fresh fruit, vegetable or floral marketing over this past year then it’s time to earn due recognition
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ArticleLack of promotion limits easy peeler potential
The UK citrus market may be enjoying steady sales growth but Rob Cullum of Pacific Produce says the category is crying out for more investment in marketing to boost consumption
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ArticleJaffa nets new sporting deal
Partnership sees fruit brand sponsor England Netball to help build sport at both grassroots and elite level