All Marketing articles – Page 164
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ArticleRSA optimistic ahead of new US citrus campaign
SCSA heralds positive outlook as outgoing chairman Johan Mouton is replaced by Boet Mouton
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Article'Tennis ball' fruit tubes taking off in Europe
Spanish start-up Fru&tube is helping Europeans eat healthier with snackable fruit, but they are yet to make it to the UK
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ArticleLocal for local
Shoppers are hungry for very local produce, sometimes dubbed “hyperlocal”, but can retailers integrate those demands into their supply chain
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ArticleBritish asparagus on track despite delays
Newly protected Vale of Evesham asparagus was loaded onto a steam train to mark the start of the British season
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ArticleSuper Foods Peru ramps up UK campaign
Promotional activities highlighted healthy and distinctive qualities of Peruvian ingredients
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ArticleTenderstem boom continues
Despite some challenging growing conditions, the brassica brand’s upward trajectory shows no signs of abating and 2018 will see a strong focus on digital marketing
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ArticleWest Pak offers Avo-Opportunities
Avocado grower-shipper redesigns its online presence as part of company-wide campaign
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ArticleApprentice star to launch healthy meal deliveries
‘Equals Health’ will deliver nutritious meals to individuals, schools and businesses, with entrepreneur spotting gap in the meal prep market
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ArticleGreenvale backs Love British Food
Potato supplier signs up to support event celebrating British food as a way of putting its growers in the spotlight
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ArticleJazz apples now more popular than Cox
Club variety overtakes Cox to become UK’s fifth best-selling apple following brand refresh
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ArticleMorrisons charity strawberries return
Promotional packs of British strawberries will help the retailer reach £8million target by 2020
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ArticleNew salad range reducing waste
Steve's Leaves latest offering is grown outside on a farm with 10 per cent given to wildlife and biodiversity
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ArticleFive tips for marketing success
Reigning PMA A-NZ Produce Plus Marketer of the Year, Matt Stillwell, shares the secrets behind his award-winning campaign
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ArticleEnzed Exotics launches new US campaign
The kiwano brand is targeting a popular Mexican holiday for its latest campaign in the US
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ArticleBlow for French fruit education
Interfel has called on French ministers to get on the same page after a court ruled that its activities in public schools were not in the general public interest
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ArticleFyffes gears up for National Banana Day
Consumers, chefs and children urged to ‘go bananas’ in drive for healthier eating habits, with proceeds going to Dublin children’s hospital
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ArticleAuthenticity wars
Retailers and suppliers are on a quest for authenticity, with drones, social media and virtual reality bringing customers closer to produce
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ArticleDriscoll's premieres new miniseries
Six-part 'Pursuit of Flavor' series showcases Driscoll’s passion for breeding across the berry category
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Article10 years of Beautiful Fruit
Hortgro’s annual integrated campaign to promote South African stone- and topfruit celebrates its tenth birthday this year. Dominic Weaver, communications director at Red Communications, looks at the evolution of the promotion
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ArticleTesco free fruit hits 50 million mark
The retailer's Free Fruit for Kids campaign, started by a store worker, has helped tackle a lack of fruit consumption