All Marketing articles – Page 160
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ArticleFirm sentencing for counterfeit foods
A manufacturer selling fake Dole, Zespri and Sunkist labels has been sentenced as China aims to protect IP rights
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ArticleSuntreat launches Suki mandarins
The premium Golden Nugget mandarins have been branded to reflect their quality and taste
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ArticleOppy presents Frank & Able brand
The first Frank & Able tomatoes will be available later this month after launch by Oppy and Sunshine Greenhouse in Canada
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ArticleBirds Eye pledges £4.8 million for veg ads
The frozen food giant will expand marketing for vegetables to combat the dominance of junk food advertising
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ArticleLisa Cork: re-finding the fountain of youth
Produce Plus columnist Lisa Cork discusses the value of engaging with younger consumer demographics
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ArticleAvocados for cheap rail fares
Virgin Trains offers novel avocado-based alternative to young people who missed out on the new 26-30 Railcard
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ArticleVOG promotes Marlene apples
The South Tyrolean apple association has engaged in a wide-ranging communications campaign to promote its Marlene apples in the Netherlands and Belgium
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ArticleVanguard's Pride Packing joins Sage Fruit
Pride Packing, acquired by Vanguard last year, aligns with Sage Fruit to market Washington State topfruit and stonefruit
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ArticleJaffa partners with the Scouts
The two-year deal includes sponsorship of Beaver and Cub badges, with the citrus brand hoping to encourage children to lead healthy lives
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ArticleNMB rolls out new marketing strategy
Colourful new image designed to bring a more playful element to promotions
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ArticleChinese consumers favour taste over price of imports
A report commissioned by the Shanghai ATO explores the consumer perceptions of imported foods in China
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ArticleFrosts halt Spanish Persimon boom
Freezing temperatures in December hit supply to the UK, but sales are expected to bounce back in 2018/19
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ArticleSanLucar creates berry buzz
Maya The Bee is the latest movie character used to promote the company’s fruits and vegetables
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ArticleConcord Foods unveils freeze-dried veg snacks
Launch comes in response to consumer demands for healthy alternatives in the salty snack category
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ArticleMission launches Emeralds in the Rough avocados
Marketer seizes on growing consumer awareness and acceptance of visually imperfect product
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ArticleTunisia calls for Mediterranean label
The country’s agriculture minister has urged French interprofessional organisation Interfel to support the development of a label for the Med region
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ArticleUK veg supplier teams up with Peter Rabbit
Mash Direct are promoting the new film, released by Sony Pictures with packaging prizes in a bid to boost healthy eating
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ArticleExhibitor deadline for Asia Fruit Logistica
Exhibitors at the Hong Kong show advised to submit stand applications by 28 February to secure their space
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VideoThe Greenery now a 'demand-driven' business
Fruit Logistica 2018: Steven Martina explains how the Dutch fresh produce company is tracking consumer demand