All Marketing articles – Page 160
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ArticleDefeating obesity
A groundbreaking TV ad campaign promoting vegetables hits screens tonight. Michael Barker finds out what it’s all about from campaign director Jo Ralling
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ArticleAmbrosia apples report fluid sales
At the midway point, the campaign is progressing in line with expectations
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ArticleThx! expands social impact programme
The company has new supply sources, product lines and markets in its sights for 2019
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ArticleT&G, Laris Manis promote Adora to Indonesia
Market developer for Sun World Indonesia promotes table grapes as a healthy snack
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ArticleKids urged to take the fight to veg
Groundbreaking TV ad campaign takes radical new approach, asking kids to take on veg and ‘Eat Them to Defeat Them’
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ArticleAldi extends Team GB partnership
Sponsorship, which runs to 2025, sees fruit and veg to the fore through the Get Set to Eat Fresh initiative and athlete vouchers
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ArticleBlue Whale tours UK markets
The French apple exporter is on a roadshow of wholesale markets throughout the UK, with events and tastings planned for caterers and retailers
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ArticleTenderstem enjoys record sales in 2018
Volumes up 17 per cent on previous year, with marketing campaigns and Frozen Tenderstem launch propelling sales
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ArticleChilean cherry campaign gets into full swing
Cherries from Chile links up with JD.com for second edition of Super Cherries Day in Beijing
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ArticleNew quality seal planned for Mexican mangoes
Label would reinforce the industry’s expansion into new export markets
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ArticleNew logo for Port of Antwerp
The Port of Antwerp’s new logo has been designed to symbolise accessibility, force and vitality
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ArticleAn eventful year ahead…
Fruitnet's 2019 line-up offers connections with produce industry experts and new opportunities to grow your business
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ArticleHortfin appoints new CEO
South African fruit and wine sector fund to promote the position of entrepreneurs has appointed Michael Brinkhuis
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ArticleBranding key to topfruit success
A leading South African marketer says apple and pear success is built on year-round supply and building a brand
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ArticleChiquita builds brand awareness with Lego
Banana company announces marketing partnership with The Lego Movie 2 and unveils brick-built character Banarnar
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ArticleVI.P promotes mindful eating
Studies show that being more aware of food intake can lower stress and help reduce calorie intake
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ArticleGreek campaign kicks off in Berlin
A number of Greek and Cypriot agricultural cooperatives have come together to promote consumption in Greece, Germany and Poland
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ArticleWAO unveils new-year health tips for consumers
Organisation says avocados are the must-have ingredient for January
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ArticleOppy pushes 'PepperUP' concept
Fresh produce importer-distributor urges retailers to “PepperUP” with big Divemex displays
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ArticleSpain’s greenhouse sector to launch EU campaign
New promotion seeks to overturn negative image of fruits and vegetables grown under plastic