All Marketing articles – Page 160
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Innovators win Asia Fruit Awards
The Chilean Cherry Committee/ASOEX, IG International, Ranch Market and Dalton Thomas scooped the prestigious 2018 Asia Fruit Awards
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Chile looks east
Exporters in Chile may be facing production and trade challenges in an unstable global market but strong promotional campaigns in Asia are yielding results as the exports giant looks to expand its presence in China and India
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Chile strengthens presence in India
Chile seeking to position itself as an important supplier of fresh, high quality fruit
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BerryWorld launches kiwi berry promo
Marketing push aims to boost awareness of wide range of usage possibilities during fruit's short season
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ECPA releases informative video series
Consumer-friendly videos explore the perceptions and misconceptions surrounding food production
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UK shoppers slow to adopt e-commerce tech
Consumers reluctant to use wifi, QR codes, mobile shopping lists and social media in store despite rising demand for convenience
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Fyffes promotes Dundalk story
Fyffes sponsorship ‘helping club achieve success’, according to Irish football team's chairman
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Organic produce sales outperform market
New figures released ahead of Organic September indicate organic fruit and veg sales are up 5.3 per cent
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Metis centre stage in new campaign
Coregeo is promoting family of four stonefruits in UK supermarkets and online, backed with new imagery
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Sinclair appoints marketing manager
Sinclair has welcomed Duncan Jones to its UK team, with the aim of developing the group’s marketing strategy in new and emerging markets
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Looking beneath the surface
Tru-Cape asks South African consumers to look beyond the superficial appearance of apples and pears
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Albert Bartlett celebrates 70 years with retro packs
Vintage-look Rooster bags mark company's journey from beetroot boiler to leading potato supplier
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Gaining gold status
Lauded as a “truly seedless,” sweet, easy-peel mandarin, Freshmax aims to grow the status of Gold Nugget with its latest campaign
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Mr Apple hits the road in China
Roadshows in Shenzhen and Guangzhou build on active marketing campaign in People’s Republic
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Vietnamese consumers Cherish new apple
New Zealand-grown variety finds favour on the back of first commercial harvest
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A direct approach
It’s a new era for Colombia’s banana growers, who see opportunities in supplying customers directly for the first time
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China in their hands
British companies are increasingly opening up to opportunities in the Asian market. Ahead of this year’s Asia Fruit Logistica, FPJ profiles some of the British exhibitors
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East is east
Brands, technology and growers are bridging the gap between Europe and Asia, with opportunities for British produce in markets from the Middle East to China to Japan
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Online grocery pinned to double share in Asia
IGD predicts that the online grocery channel will double by 2022, making it the fastest growing channel in Asia
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Zespri reveals recipe for success in China
Matt Stilwell of Tomra talks to Kok Hwee Ng, the New Zealand kiwifruit marketer's head of global marketing