All Marketing articles – Page 22
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Article
White ‘Florida Pearl’ strawberries cause a stir
Distinctive variety owned by Emco Cal receives mixed reaction on social media following launch at M&S
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Article
Avocados From Mexico brand colour joins Pantone range
Through its partnership with the Pantone Color Institute, Avocados From Mexico is now an officially recognised hue
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Article
Aleta Planet payment launches for DiMuto solutions
B2B cross-border payment service now live on DiMuto’s global agrifood trade management platform
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Article
PinKids keeps up momentum with Minions partnership
Pink Lady’s children’s range of apples will bear the Minions colours in nine European countries, as PinKids continues to grow
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Article
SA Sultanas pitched as healthy new-year option
With diets and meat-free resolutions plentiful at the start of 2023, Raisins SA is suggesting consumers make a healthy choice
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Article
FareShare commends Florette for support
Food waste charity FareShare names salad brand Florette as a leading partner of 2022
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Video
World of Fresh Ideas · Adéle Ackermann, Clemengold
In the second episode of Fruitnet’s World of Fresh Ideas interview series, Clemengold International marketing manager Adéle Ackermann talks about the South African citrus label’s various branding and marketing strategies for success
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Article
Who takes this year’s Fruit Logistica Innovation Award?
New products and technologies in the running for this year’s Fruit Logistica Innovation Award, with the winner due to be announced on 10 February in Berlin
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Article
Hortgro highlights versatility of nectarines and peaches in UK campaign
Trade body warns that returns to growers must increase as it embarks on new campaign emphasising product versatility
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Article
AMFRESH to host Festival of Fresh 2023
Innovative fruit supplier welcomes FPJ’s flagship festival to its cutting-edge new facility in Cambridgeshire in June 2023
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Article
Greenyard takes sustainability step
The commercial terms of loans with its syndicated banks will now be directly linked to the sustainability performance of the company
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Article
Dole renews pledge to combat child hunger
Fresh produce group renews its alliance with No Kid Hungry at it targets nutritional, fitness and wellness influencers in the US
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Article
First batch seedless watermelons for IG Melons
Subsidiary of fruit importer IG International completes first harvest of Indian-grown seedless watermelons
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Article
Rijk Zwaan moving Freshly Forward at Fruit Logistica
The vegetable breeding company will display a range of innovations at the Berlin event next month
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Article
Tune in to the biggest industry trends ahead of Fruit Logistica 2023
Special online series World of Fresh Ideas offers sneak preview of industry’s latest and most exciting developments before Fruit Logistica begins, with first of eight videos now online
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Advertorial
Rockit taps into China’s Christmas demand
Rockit launches comprehensive marketing campaign in China right before Christmas
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Article
Fruits power North Gyeongsang export growth
Korean province on track to surpass agri-food export record driven by fruits such as apples, peaches and strawberries
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Article
Dole releases sustainability report
The report establishes new environmental, social and governance goals for Dole and its global employees through 2030
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Article
Korea spotlights strawberries in Vietnam
Export organisation introduces Korean varieties to South-East Asian market receiving positive response
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Article
Special Fruit highlights health attributes of Calinda
The Belgian importer continues to boost cultivation of its premium Calinda strawberries in Spain, stressing the variety’s taste, health benefits and shelf-life