All Marketing articles – Page 22
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NewsBartlett toasts Minecraft tieup with April Fool’s prank
Square potatoes – or ‘Bartlett Blocks’ – were described as extremely efficient to stack
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NewsCalifornia confirms 170,000-tonne avocado crop as new campaign begins
State commission rolls out series of consumer promotions designed to sustain demand through peak season
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NewsComing soon: FPJ Mediterranean Special
FPJ’s Mediterranean Special explores the big challenges and opportunities facing suppliers in the region, including climate change and new varieties
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NewsVip puts apple growers at centre of new campaign
Farmers at heart of new project, with several sharing stories on social media and even taking part in store tastings
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NewsEnd of an era for South African citrus leader Justin Chadwick
Justin Chadwick, who is retiring as chief executive of the South African Citrus Growers’ Association, speaks exclusively to Fruitnet about three decades of service
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NewsPremium varieties drive Scales’ apple export growth
Owner of NZ suppliers Mr Apple and Fern Ridge predicts its combined apple production will top 3.7mn cartons by 2027
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NewsAustralian avocados receive funding boost for exports to Asia
New grant enables industry association to develop new two-year programme of promotions in south-east Asia
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NewsVip’s herbicide-free apples attract market premium
Consortium’s new environmentally friendly line already has the backing of several growers in its home region of Val Venosta
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NewsPiqa Boo pear rebrands as Piqa Red
New elevated branding set to position the pear as premium offering
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NewsJazz Juniors launched in boost to both kids and growers
Fun-sized fruit are expected to be a big hit with children
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NewsNew Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
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NewsSteve Reed sees Veg Power in action
Defra secretary sees veg consumption campaign in action at primary school in his London constituency
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NewsGenesis Fresh and TEO launch premium mandarins
Groups say the introduction of Havva and Sigal marks the next chapter of the Volcani Project and extends the Orri mandarin campaign
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NewsChiquita’s art campaign keeps bananas on trend
Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
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NewsSun World adds Autumncrisp marketers
Five companies join Sun World’s growing network to bring premium table grapes to more consumers worldwide
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NewsAustralian avocado season kicks off with launch event in Malaysia
Shepard avocado crop opens 2025 season with Hass avocados expected in April
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NewsPalms Vineyards to leverage new Sun World licence
Australian table grape grower-exporter hopes to leverage new licence as it delivers top quality fruit this season
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NewsAustralian banana campaign brings new energy to market
Australian Bananas’ latest promotional project aims to reach consumers across a number of different channels
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NewsSouth African apples return to Thailand after 16-year absence
The country’s apple exporters have said they are delighted to be back in Thailand, with the first fruit set to be unveiled this week
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NewsDole launches Exotic Selection Ataulfo mango across EMEA
Group says the mango offers “an unparalleled balance of sweetness and creaminess” to global and pan-European supply chains