All Marketing articles – Page 18
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NewsEast-West Seed wins social impact and innovation awards
East-West Seed has received recognition in India and the Philippines for its continued efforts to strengthen seed systems and deliver practical value to farmers through innovation and partnership.
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NewsYuksel Seeds launches tomato showcase
Visitors will see 21 tomato varieties ranging from snack types to heirloom specialists, including 16 varieties with ToBRFV resistance
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PodcastsOut now: Episode one of The Produce Plus Podcast with Zespri CEO Jason Te Brake
Rising input costs, New Zealand exports kick off and an exclusive interview with Zespri CEO Jason Te Brake on the marketer’s new strategy
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FeaturesConsistency key to building India’s avocado market
Westfalia has been impressed by how quickly the Indian market has shifted to pre-ripened avocados. Now, the company is doubling down on delivering a consistent eating experience to consumers
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NewsMastronardi promotes snack-sized tomatoes and cucumbers at CPMA
Leading North American grower-supplier will debut new lines of micro-grape tomatoes and mini snack cucumbers in Toronto
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NewsSunkist introduces fresh digital series
Peel Talk digital initiative aims to position citrus as both a wellness food and a catalyst for everyday connections
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NewsHome-bred varieties lead Korea’s export push
New grapes, strawberries and pears are headlining export development efforts
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NewsT&G Global explores break-up options amid sale process
Divisions of T&G Fresh could be sold off to different buyers as part of one option under consideration
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NewsHazera promotes seedless watermelon approach
Breeding specialist emphasises how seedless varieties are reshaping the category through consistency, convenience and reliable quality
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NewsDulcis chimes with retailers during ‘exceptional’ season
Green kiwifruit brand appears to be gaining traction with major retailers across Europe and beyond, as it targets even bigger crop next season
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NewsHortgro launches South African plum promotion in US
April sweepstake offers participants a chance to win a gift card while showcasing the country’s plum quality and growing characteristics
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CommentComment: A cautious start for Thailand’s 2026 fruit trade
As Thailand’s fruit trade adjusts to shifting dynamics, Flora Capital’s Ritu Ahluwalia provides analysis on where the market is heading as it enters the second quarter of the year
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FeaturesMarlene campaign gets creative to connect with consumers
Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition
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FeaturesKeep ‘em peeled: a round-up of April Fools’ day produce pranks
Dole, Eosta, Florette, Del Monte and a whole bunch of Dutch companies put some serious effort into this year’s silliness
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NewsZespri wins Italian award for home compostable label
Kiwifruit supplier picks up annual prize for its innovative use of Sinclair’s T55 home compostable stickers
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NewsMOYA deadline draws closer
One week left to enter Australasia’s premier marketing award for fresh produce and floral industries
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PodcastsKeep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
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NewsAldi joins Easter price war with 4p veg lines
Aldi cuts Easter veg to 4p for key roasting lines and reduces price of roast dinner to under £2 per person
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NewsEaster buoys sales but Middle East war set to reduce spend
Retail sales have risen ahead of the key trading period over Easter, but analysts predict shoppers will cut back when faced with rising prices
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NewsAli Capper appointed chair of British Berry Growers
Capper will step down from British Apples and Pears to take over leadership of berry trade body, following retirement of Nick Marston