All Marketing articles – Page 20
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NewsFrom Brittany, with pride
Prince de Bretagne’s product manager Pierre Gelebart explains how the collective brand allows small-scale market gardening to continue to thrive
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NewsEast of England Co-op trials new date brand
Datekin looks to position itself as “quick and sustainable energy boost” through trial at selected stores in East Anglia
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AnalysisFruit Logistica: Strategies for adapting to changing markets
This Fresh Produce Forum session looked at how flexibility, resilience and adaptability could be improved to survive successfully in volatile and turbulent markets
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CommentComment: Fruitist is on the verge of something berry big
A predicted IPO might be seen as a high-stakes bet on the future of fresh berries, but there is also plenty to be gained
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NewsDorì kiwifruit reveals brand refresh and social media launch
Yellow-fleshed fruit will be promoted on range of social media channels as production and demand continues to grow
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NewsRegistrations open for Asia Fruit Logistica Thailand Meet Up
Join Asia Fruit Logistica in Bangkok on 25 June for a day of networking and knowledge-sharing focused on the dynamic ASEAN markets
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NewsDubai chocolate has not caused a pistachio shortage, say experts
There is no lack of supply, say sources, who point to higher production in Turkey and Iran, and a much bigger overall crop worldwide
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NewsFresh Direct launches new products
Fresh produce supplier offers 25 new products as part of its ’Taste Like Summer’ launch
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NewsAldi backs British strawberry growers
Retailer says it is cutting the price of its homegrown strawberries to encourage shoppers to buy British
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NewsLast day for Fresh Produce Vietnam discount
Join top names in the business in Ho Chi Minh City on 13-14 May for Fruitnet’s brand-new event on the booming Vietnam market
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NewsVip expands apple marketing drive with ham and cheese pairings
Second Applepairing campaign brings Val Venosta apples together with premium Italian deli products in retail stores
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NewsDel Monte Europe launches Honeyglow bananas
The banana will be available in limited quantities starting late April across major European countries
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NewsJoybee Fruits to expand Zespri’s reach in Vietnam
JWM Asia and An Minh form joint venture to become a new distribution partner for Zespri in the Vietnam market
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NewsUK trade bodies call for government action amid cost crisis
The Fresh Produce Consortium has united with the Horticultural Trades Association and British Potato Trade Association, urging the government to help secure the future of the industries in the face of huge challenges
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NewsBelOrta and Hoogstraten join forces on Belgian blues
The Belgian cooperatives are set to combine their volumes of domestically produced blueberries, boosting the visibility of local blues in Belgian retail, wholesale and specialist shops
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NewsAustralian Bananas launches educational video at Sydney Royal Easter Show
Show activation aims to connect children to the origin of their food in order foster life long healthy habits
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NewsCosta trials laser etching on avocados in Easter promotion
Lovacados avocados will be with etched Easter characters in select Victorian stores
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NewsDuroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
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NewsCounter-seasonal supply brings Sweet C closer to year-round shelf presence
Innovative marketing has been a hallmark of the South African mandarin brand, which is now supported by counter-seasonal supply
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NewsFresh Express kicks off Express Yourself campaign
US salad brand invites consumers to unleash creativity in the kitchen