All Marketing articles – Page 26
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NewsZespri signs Olympic champion Dame Lisa Carrington as brand ambassador
New Zealand kiwifruit marketer Zespri has announced a four-year global partnership with Dame Lisa Carrington, the country’s most decorated Olympian, as its first-ever global brand ambassador
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NewsBerries of Scotland campaign to showcase Scottish soft fruit
Initiative looks to encourage shoppers and chefs to buy local
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NewsMelon and watermelon event set for Murcia
Hazera and HM Clause are joining forces at the Melon & Watermelon Fresh Chain Showcase
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News‘Better marketing needed’ to improve kids’ health
Red Communications’ MD John Valentine makes clarion call at Festival of Fresh
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NewsFresh initiatives fuel global growth at Asia Fruit Logistica 2025
Asia Fruit Logistica boosts global trade with new features and stronger international participation
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NewsUK raspberry growers celebrate best season in years
Exceptional growing conditions have brought the British raspberry crop on by almost two weeks with significantly high fruit size and yields
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FeaturesDel Monte’s pineapple pathway
Ahead of Fruitnet Tropicals Congress in Antwerp, Thierry Montange highlights the pineapple innovations that are driving growth in the segment – particularly when it comes to the luxury side of the category
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NewsZespri signs strategic MOUs to double fruit sales in China over ten years
Distribution and retail partners Joy Wing Mau, Goodfarmer Pagoda and Xianfeng Fruit collectively represent around 80 per cent of Zespri’s business in China
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NewsConsumers want ‘more British food’
Red Tractor’s Annual Trust in Food Index finds consumers think farmers are being undercut by imports, as findings offer public perspective of future trade deals
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NewsSpanish citrus sector launches video game in OJ marketing push
Zumotron aims to promote healthy eating habits and debunk misinformation about the benefits of fresh juice
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VideoThe Fresh Ideas Show: Banana drama, Brexit bridge-building, and a bunch of clever Kiwis
Fruitnet’s brand new podcast features exclusive interviews and expert analysis of the big stories in the fruit fresh produce business
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NewsBerryWorld continues CoppaFeel! partnership at Taste of London
Activation at London food festival will see 100 per cent of supplier’s strawberry sales go to the breast cancer awareness charity
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NewsChiquita launches ‘Likely the Best Snack Ever’ campaign
Campaign aims to position Chiquita bananas as the go-to snacking choice
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NewsRockit attends New Zealand Prime Minister’s mission to China
Apple company to sign strategic partnership agreement with Xian Feng during the delegation
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Comment‘Dates have bags of potential as healthy snacking trend continues’
Comment: Sweet but stacked with health benefits, dates are perfectly positioned to capitalise on rising UK demand for ‘mindful snacking’
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NewsJazz Apple summer tour aims to reach new audiences
Apple brand will travel to Bournemouth, Yorkshire and Bath as part of a summer sampling tour while a new mascot launch will promote Jazz Snackers mini apples
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NewsCo-op marks UK tomato season with three new lines
Sugardrop and Piccolo added to premium range alongside a new grower-chosen flexi pack as retailer marks the start of British season
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NewsLidl invites festival-goers to help ‘Drop the Beet’
Promotional events at leading Dutch music gatherings aim to communicate enjoyment aspect of fresh fruit and veg
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NewsAvocados From Colombia completes successful campaign with Weis Markets
Multi-week promotion included display contest, point-of-sale tools and in-store engagement across 200 stores
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NewsCathy Burns rallies industry to ‘fight for fresh’
IFPA chief executive says the need for the industry to innovate and expand its influence has been brought into sharp focus recently