All Marketing articles – Page 26
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NewsHoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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NewsInnocent champions fruit and vegetables
Smoothie specialist is aiming to inspire consumers with the power of fruit and veg
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NewsSanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets
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NewsAustralian researchers reveal per serve pricing boost for fresh produce
Adding per serve pricing increases loose vegetable purchases by 6.2 per cent according to new research
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NewsTurbulent times in tomatoes
Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties
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NewsAsiafruit’s New Zealand edition out now
New Zealand issue covers the apple and kiwifruit rebound following a tough few years, plus Fresh Focus South African Apples & Pears 2024 inside
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NewsMelinda acquires master licence for Morgana apple brand
Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety
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PodcastsFruitbox 104 · Chris Mack, Fresca Group
Chris Mack of Fresca, one of the oldest established fresh produce businesses in the UK, speaks about the past, present and future of the industry
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NewsEye-tracking software clocks loose produce shop
Eye-tracking tech is being used to measure loose produce purchases in Waitrose trial
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NewsExciting times for tomatoes
Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV
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VideoThe Power of Branding, Episode 3
Episode Three is all about how fresh produce brands can use social media to make meaningful connections with consumers and drive sales
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CommentComment: Create a credible brand presence that sells
How can fresh produce brand owners get their trademarked products seen by supermarket shoppers? That’s not always easy, but also not impossible, says Naomi Farmer of Brandbloom
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NewsMission Produce releases sustainability report
Fiscal 2023 report, named ’Finest for the Future’, covers operating procedures, projects, achievements and use of resources
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NewsApal partners with Montague on pilot education programme
Programme aims to teach primary-aged students about Australia’s apple and pear industry
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NewsDel Monte named one of America’s Most Trusted Companies
Company is ranked number eight by Newsweek in the food and beverage category for consumer, investor, and employee trust
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NewsJersey Royal season gears up with producer power shift
The acquisition of the island’s biggest supplier is one of the sector’s most significant events in years
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NewsVog introduces Innovation Corner to showcase apple advances
New mobile retail displays bring together consortium’s top brands in one place
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NewsSouth Africa kicks off grape promotions in China
Promotions will run for several weeks in Joy Wing Mau and Yonghui Superstores
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AdvertorialVerfrut cherries achieve remarkable success in 2023/24 season
Verfrut’s cherry production is increasing next season In the recently concluded 2023/24 Chilean cherry season, Verfrut cherries achieved significant success in the international market, propelled by exceptional quality and innovative marketing strategies. The total export volume reached 2.2m boxes (5kg), reflecting a remarkable increase of 45.7 ...
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NewsProduce Plus Autumn out now
Technology special includes the latest innovations delivering value, plus keynote interviews with Redland and Tripod Farmers and features on apples & pears and seeds & crop care