All Marketing articles – Page 26
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NewsSnacking, spuds and ‘TikTok to table’
Waitrose’s annual food and drink report has revealed the biggest trends set to shape shopper behaviour in 2026
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NewsFareShare kicks off Berry Crumply Christmas campaign
FareShare announced the winner of its first Top Chef Crumble Competition in London, with chef Jemma Harrison’s ‘mince pie’ apple and blackberry crumble coming out on top
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NewsPacific Northwest pear crop up 78 per cent as harvest winds down
Pear producers lean into nutrition education to promote sizeable harvest
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VideoVideo: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
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NewsFamily mealtimes ‘don’t correlate with higher veg intake’
Banning screens at meals and parents eating veg as an example are more likely to lead to children eating more veg, finds new report from Veg Power
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AnalysisAnalysis: Health will become ‘a lifestyle aim’
Healthy lifestyles, affordability and leadership on sustainabilty among key 2026 trends forecast for UK shoppers and grocery retail, according to IGD
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NewsSunkist evokes California Navel holiday nostalgia
Sunkist Growers is reintroducing its limited-edition holiday-themed Navel orange carton and quarter bin, capitalising on seasonal demand
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NewsNew initiative set to boost Australian melon exports to the Gulf
Project takes practical approach to building market knowledge and connections for Australian industry
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NewsZespri campaign highlights healthiness of green kiwifruit
Marketer rolls out three-month campaign in Italy to promote green kiwifruit’s officially recognised contribution to consumer health
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PodcastsThe Fresh Ideas Show: How to keep Fruit Logistica fresh and relevant
In this bonus episode, Mike and Maura speak to David Ruetz and Mario Tobias of Messe Berlin about the trade show’s future development
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NewsNan from Del Monte set for TV bow
Pauline Crosby was selected for the reimagined role via public vote
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NewsAustralian fresh produce industry’s Wiggles campaign hits New York
IFPA managing director A-NZ Belinda Wilson and Dorothy the Dinosaur will take the stage at the New York Produce Show and Conference
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NewsHortifrut unveils Berry Christmas festive packs
The 100 per cent plastic-free packs will be available at selected retailers in Europe, Chile, Brazil, and Colombia
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CommentComment: Why growing Australian horticulture to $21bn by 2030 is essential
Hort Innovation CEO Brett Fifield calls out productivity, increased consumption and expanded export programmes as key to Australia’s industry growth
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NewsOppy inducted into Canada’s Most Admired Corporate Cultures Hall of Fame
The Canada-based fresh produce group has earned the national recognition for the fourth time, having previously won in 2016, 2019 and 2022
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NewsAsia Fruit Logistica launches 2026 Meet Ups programme
Programme kicks off with Fresh Produce India on 16-17 April in Mumbai, followed by flagship Southeast Asia Meet Up on 18-19 May in Bangkok
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NewsKorea to increase Shine Muscat exports amid declining domestic returns
Series of promotional activities support push into Taiwan market with some provinces exporting to the region for the first time
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NewsWAO gains traction with social media campaign
World Avocado Organisation says its move to create an in-house social media marketing team covering key European markets is paying off
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NewsTasmanian Seasonal Produce Guide launches on National Ag Day
Now in its 18th year, the guide will be available digitally for the first time
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NewsAustralian almond industry eyes Asia expansion
China, India, Indonesia and Malaysia are priority markets in industry’s new strategic push to drive export growth