All Marketing articles – Page 17
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NewsM&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
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NewsUSDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
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NewsKalfresh launches new prepped vegetable product
Sweet Corn Ribs are a pre-cut sweet corn offering which comes with an Australian-made smokey garlic sauce
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NewsTasmanian cherry exports reach record value
Hong Kong, Taiwan, China, and Vietnam remained the key export destinations for the 2025/26 season
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NewsFresh Produce India Awards: winners announced
Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026
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NewsChiquita AI video shows Times Square takeover for National Banana Day
The banana brand leveraged its ‘Pop by Nature’ platform to virtually transform New York’s Times Square on 15 April
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NewsGreenyard director to lead Freshfel Europe
Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed
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CommentComment: Direct or distant, what Korea’s fruit marketers can learn from Mercedes-Benz
As the luxury car company switches up its Korea sales model, Hyojun Kim highlights some key lessons for fruit brands targeting Korean consumers
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NewsTru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country
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NewsCavolo Nero sales up 17 per cent as fibre trend takes off
Sales of popular black kale are up as consumers responds to social media trend to increase fibre intake as a way to improve gut health and manage weight
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NewsT&G’s Envy becomes New Zealand’s first billion-dollar apple brand
Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system
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NewsEquifruit asks CPMA visitors to help create ‘Endcap of Destiny’
Innovative supplier wants to highlight Fairtrade bananas in an unmissable way
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NewsKiku partners with Olympic athletes at Italian ski event
Marketer joins celebrated winter sports athletes in distributing healthy snacks and prizes to around 400 children in the Dolomites
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NewsAvoGrey Greenskin avocados win gold at NZ awards
Bred by David Grey and marketed exclusively by MG Group, volumes of the variety are expected to increase over the next five years
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NewsRedpop apple expands presence in Asia with launch into new market
Move follows targets announced in 2025 to double production by 2028
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PromotionFinal days to register for Fresh Produce India
Join industry leaders from all parts of the value chain at India’s premier fresh produce event in Mumbai on 16-17 April
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NewsUrban Crop Solutions selected for prestigious agri-food ranking
The indoor farming technology specialist has been recognised in Forward Fooding’s global benchmark ranking
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NewsCMI Orchards’ anniversary update to American Dream offering
Fresh packaging and display material to commemorate 250 years since the Declaration of Independence was adopted
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NewsHort Connections announces new additions to 2026 lineup of speakers and demonstrations
Four day event will introduce a refreshed event format including tours of local farming and processing operations, a programme of speaker sessions and activations, an evening Gala Dinner and Horticulture Awards for Excellence
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FeaturesFlorida citrus industry likely to export less in future, admits FCC chairman
Packers remain concerned about future of USDA’s market access programme, as state contends with huge challenges at home and abroad