All Marketing articles – Page 25
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NewsAsia Fruit Logistica China Meet Up welcomes growing international participation
Visitors from across the world sign up for China-focused extension of Asia Fruit Logistica, with places on the Study Tour and Premium Buyer Programme filling up fast
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NewsFruitnet Tomato Congress presents: The Future of Tomatoes
This year’s Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November, with industry experts set to explore how the business is likely to evolve in the coming years
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NewsInterfel launches ‘Jamais Trop Street’ summer fruit campaign
French fresh produce association combines food trucks and graffiti art in eight-week promotional tour targeting 25-34 year-olds.
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NewsSouth African supply extends Jingold's Exotic Red kiwifruit season
The commercial availability of red-fleshed kiwifruit in Europe has been extended into summer months thanks to new counter-seasonal production from South Africa
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NewsSouth Tyrol’s ‘Apple Walk’ connects tourists with orchard heritage
A new agritourism initiative in Italy’s South Tyrol is bringing visitors closer to the region’s apple production through an innovative educational trail that combines traditional farming knowledge with digital interactivity
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NewsSouth African growers join forces to boost grapefruit demand in Europe
A coalition of South African citrus growers is joining forces to rebrand and promote Star Ruby grapefruit in Europe, aiming to shift consumer perceptions from bitter and old-fashioned to sweet, tangy and versatile
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NewsM&S strawberries and cream sandwich goes viral ahead of Wimbledon
A limited edition strawberries and cream sandwich launched by M&S has sparked widespread social media attention, creating unexpected publicity ahead of the UK’s peak berry season
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NewsDriscoll’s brings berry joy to London with Soho pop-up
The Berry Patch pop-up sees the full range of Driscoll’s berries on display in London’s Soho with giveaways, limited edition merch and TikTok coverage
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NewsTesco ahead in the race to sell most British apples
Asda and Lidl are at the top of the leaderboard for greatest increases in YOY sales of British top fruit as trade body releases interim results
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NewsSanLucar partners with Borussia Mönchengladbach
Valencia-based company will provide the German Bundesliga team with fresh fruits, fresh-cut products and salads
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NewsFlorette launches two new bowls for summer campaign
Salad brand said it’s doubling down on cuisine-led NPD as it eyes further growth in the prepared salad sector
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NewsArra Cherry Crush continues to gain ground and open new markets
Volumes are building in Brazil, while 2025 marked the first commercial shipments from India
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AnalysisThe future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
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NewsInterpera conference tackles key challenges facing pear industry
Experts met in Hasselt, Belgium to address critical challenges facing the sector, including declining consumption and production difficulties
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NewsComing soon: Produce Plus Spring
Produce Plus Spring includes MOYA winner spotlight and features on sustainability, berries, avocados, salads & herbs and more
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NewsMountain Blue and Oz Group Co-operative announce marketing partnership under The Berry Collective
Partnership creates Australia’s largest blueberry marketing group.
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NewsDP World wins triple crown at 2025 Multimodal Awards
Global trade enabler DP World has achieved a triple win at the 2025 Multimodal Awards in Birmingham, securing the Port Company of the Year title for the third consecutive year alongside two additional prestigious industry recognitions
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NewsDel Monte celebrates pineapple’s rise ‘from commodity to cultural icon’
Fresh Del Monte Produce is celebrating International Pineapple Day on 27 June by highlighting the fruit’s transformation from a simple canned commodity to a beloved pop-culture staple, with consumption in the US soaring from less than one pound per person annually in the 1970s to over 8.3 pounds today
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NewsSpanish Picota producers launch 2025 UK marketing campaign
Spanish Picota cherries will hit UK stores from 30 June, supported by an extensive marketing campaign featuring chef collaborations, social media activity and in-store promotions during their short two-month availability window
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NewsAdaption key to success as FPJ celebrates 130th year
Editor Fred Searle was joined by predecessors Michael Barker and Tommy Leighton on stage at Festival of Fresh to reflect on how the magazine has survived despite a tough publishing climate