All Marketing articles – Page 25
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FeaturesFruitnet Tomato Congress looks ahead to 2030
Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November 2025, with a focus on the future of the tomato business, examining the category’s continuing response to the changing climate, labour issues and evolving consumer demands
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NewsIFPA urges US congress to tackle agriculture issues
Association says that labour, regulatory and economic crises are threatening the future of US fresh produce
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NewsHAB unveils its 2025 Nutrition Marketing Plan
Campaign will target health professionals and general and Hispanic consumers
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NewsZespri increases household penetration surpassing 100mn households for the first time
Milestone reflects the kiwifruit marketer’s focus on brand-led marketing
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AnalysisFruit Logistica: New fruits and vegetables by design – part 2
The second of a two-part session on the Fresh Produce Forum stage looked at what must be done to match the expectations of retailers, consumers and policymakers
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NewsMichael Simonetta to retire from Perfection Fresh
Rod Quin appointed as successor and will assume the chief executive role on 1 July 2025
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NewsCosmic Crisp freshens up online presence
Apple brand’s new-look website offers ”an engaging, interactive and personalised experience”
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NewsIceland maintains Keelings partnership but drops name from produce label
Fruit and veg will no longer be sold under the Keelings, Love to Grow trademark, retailer tells The Grocer
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NewsPauline Crosby named first-ever ‘Nan from Del Monte’
74-year-old is the new face of canned fruit brand’s 2025 marketing campaign
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NewsDel Monte named SEAL Business Sustainability winner once more
Group recognised for achieving reduction targets for Scope 1 and Scope 2 greenhouse gases seven years ahead of its 2030 goal
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NewsAustralian horticulture production value reaches A$17bn
Annual Horticulture Statistics Handbook shows total production value up 4.3 per cent year-on-year
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NewsIFPA tackles big industry questions in Berlin
Executive Leadership Summit, held in conjunction with Fruit Logistica, saw key challenges and opportunities discussed
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NewsDriscoll’s Sweetest Batch to launch in Germany and Middle East in 2025
Following a successful launch in the US in 2019, Driscoll’s is preparing to introduce its premium soft fruit range in new markets
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PromotionFruitnet Berry Congress: discount delegate rate extended 🍓🫐
One month to go before the world’s leading event for the fresh berry business meets in Rotterdam
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NewsVog emphasises origins as 80th anniversary celebrations begin
The Italian consortium now sells more than half a million tonnes of apples a year to customers in more than 70 countries
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NewsNergi kiwi berry marks 20 years with new-look logo
Two decades ago, the kiwi berry was completely unknown to European consumers, but Nergi’s positioning as a healthy snackable fruit alongside the berry category has aided the brand’s rise to success
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NewsThe Happy Pear backs Veg Power seasonal campaign
Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
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NewsMarquis Group toasts to strong 2024 macadamia season
Leading Australian macadamia grower-processor-marketer closes season with strong sales
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NewsCMI Orchards sponsors CrossFit athlete Sarah Barkley
Vice president of marketing Rochelle Bohm says Barkley will fuel her training with “the very best tasting apples, pears, and cherries”
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NewsDriscoll’s flies high in Circana brand rankings
Global fresh berry leader has been recognised as the second-placed retail food and beverage brand in Circana’s latest rankings