All Marketing articles – Page 24
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NewsKeelings airs new TV ad
The Irish-owned produce business relaunches domestic brand with TV campaign
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NewsSouth African grapes make “significant gains” in eastern markets
As the country’s grape sector goes into winter recess, growers can look back on further progress following the conclusion of campaigns in China and Vietnam
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NewsNew Asda brand identity features in summer campaign
Retailer launches playful campaign and debuts new look for the brand
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NewsAsia Fruit Logistica announces speaker lineup for China Business Meet Up
Top names to share industry insights and updates at Shanghai event, which is co-hosted with three of China’s leading wholesale markets
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NewsDel Monte reveals Inside Out 2 campaign
Characters from the Disney and Pixar film will feature on stickers across select Del Monte products
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NewsJazz Apple returns with new summer sampling campaign
Initiative is the brand’s first sampling tour since the pandemic
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NewsTaste tops the agenda at Global Tomato Congress
The two-day event, taking place in The Hague, opened with an overview of the global tomato business and a focus on consumer preferences
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NewsBig names on the programme for Festival of Fresh 2024
Trade body heads, industry leaders, top CEOs and sustainability specialists all on the bill at Festival of Fresh 2024
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NewsAilimpo joins forces with Aprifel and Fruit Union for new marketing campaign
‘Good Move From Europe’ encourages Millennials and Generation Z to eat more healthily and be more active
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NewsShopper activiations to drive US blueberry sales
USHBC launches new retail shopper activations to boost blueberry sales, a programme that includes partnerships with over a dozen retailers nationwide
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NewsAvocados Australia celebrates launch into India
Ambassador Brett Lee joins stakeholders at launch event in New Dehli
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NewsColes launches recyclable paper packaging for mandarins
Coles replaces plastic net bags for Coles Unique Selection mandarins with recyclable paper alternative
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NewsKissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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NewsUSHBC announces pickleball partnership
US Highbush Blueberry Council and Major League Pickleball team up to increase blueberry consumption and fuel healthy, active lifestyles
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NewsOppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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NewsE.E. Muir & Sons changes name to Muirs as part of brand update
Leading Australian family-owned agribusiness unveils new brand position ‘Grow Forward’
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NewsRetail execs deny exploiting UK growers
Supermarket bosses defend retail-grower relationships at EFRA Committee inquiry
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NewsUS mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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PodcastsFruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses
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NewsVeg Power’s ‘Growing To Love’ returns to UK schools
Tomato growing campaign designed to encourage primary school children to eat more veg relaunches this year with support from celebrities