All Marketing articles – Page 24
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NewsMexican avocado season showing signs of an early finish
Lower than expected volumes have growers “reaching ahead” to supply additional fruit
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FeaturesBerry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
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NewsRockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
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NewsSummerland Varieties plans global launch for new apple brands
Snowflake is already sold by a number of retailers in Canada, with production of ‘tri-coloured’ Sunpunch apples due to expand
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NewsInterfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
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NewsEat Them to Defeat Them returns to UK primary schools
This year’s campaign has been designed for greater flexibility
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NewsBelgian strawberry suppliers mark start of new season
The strawberry campaign is kicking off in Belgium, with the first sale of the season by BelOrta growers Colembie and Colemberry, and a day of activities planned by Hoogstraten
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NewsConsumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
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NewsDel Monte expands Broccolini reach
Licensing agreement with The Nunes Company “brings Broccolini to more retailers while maintaining premium quality”
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NewsBerryQuest International sets scene for future of Australian berry industry
Over 500 delegates come together in Tasmania for Berries Australia event
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CommentWhat can challenger brands teach the fresh produce industry?
Harvey Choat, MD of comms agency Nexus, explores what fresh produce brands can learn from the best ‘challenger brands’ in food and drink?
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NewsREO Veiling simplifies identity to REO
Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’
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NewsAnother bumper crop expected for Washington apples
Despite initial forecasts, mid-season packouts have 2024/25 crop at 134.6mn cartons – just under 2023/24’s second largest in history which had growers barely breaking even
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NewsKiwi Crunch sees boost in Piqa crop
Production set to increase 26 per cent this season based on harvest to date
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NewsStellar line-up for Fresh Produce India
India’s premier business event is back in Mumbai on 3-4 April with an exciting line-up of top speakers, unique experiences and first-rate networking opportunities
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NewsMontague Farms calls consumers to SweeTango crunch
More than 220 tonnes of the Honeycrisp and Zestar cross will hit Australian shelves in 2025
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NewsNorth Carolina dedicates month to sweet potatoes
Governor Josh Stein proclaims February ’North Carolina Sweetpotato Month’ in recognition of the product’s significance to the state
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NewsDulcis wins the Taste of the Year award
Italian organic kiwifruit is awarded the prestigious quality seal in Spain and Portugal
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NewsWelgemeen Boerdery claims top honour at Ceres Fruit Growers’ Awards
Small innovations make all the difference according to owner, the Hanekom family from the Witzenberg
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NewsT&G and WinCommerce partner to grow Envy apple sales across Vietnam
Following the signing of a new MoU, WinCommerce has agreed to increase ranging and promotions to increase sales of Envy by 50 per cent