All Marketing articles – Page 23
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Article
Special Fruit highlights health attributes of Calinda
The Belgian importer continues to boost cultivation of its premium Calinda strawberries in Spain, stressing the variety’s taste, health benefits and shelf-life
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Article
SanLucar kicks off Veganuary campaign
Company teams up with the cooking app Kitchen Stories for third time to celebrate a vegan January
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Article
Asiafruit December 22/January 23 out now
Lunar New Year edition previews the crucial trading period across key Asian markets, recaps Asia Fruit Logistica 2022 and features Fresh Focus Cherry 2023, Fruitnet’s annual publication on the global cherry industry
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Article
Rockit Global aims to double export output
Company behind miniature apple offering hopes to ship 160m apples in 2023
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Advertorial
YOOM tomatoes collaboration with More Yogurt and ABC Cooking Studio
New drink featuring YOOM cocktail tomatoes is now on sale across more than 350 More Yogurt stores in China
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Advertorial
Made in Nature: discover the value of European organic
EU-backed project launches new integrated communication campaign to promote organic consumption in four countries
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Article
Hopes high at Hillfresh for 2023
The Dutch group is moving into the new year with excitement over the potential of products such as Limelon, according to managing director Hans van den Heuvel
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Article
Kiku adds Alnova to impressive apple line-up
“There is space for both commodities and clubs today in this world,” says chief executive Jürgen Braun
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Article
Saudi date business sees room for growth
Indonesia is the main focus of the latest marketing drive for Saudi dates, along with Morocco, France, the UK and the US, as the Kingdom aims to be the first choice for date consumers globally
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Article
Sweet success for ClemenGold
The South African citrus brand has won a leading award in what is a tough Asian market
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Article
Volcano plum is explosive option for Oppy
Group to bring the specialty item to select North American markets from first week of February through to mid-March
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Article
Plan ahead for Fruit Logistica 2023, which has something for everyone
Make sure you are fully prepared for your return to the world’s biggest and best fresh produce trade exhibition
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Article
Alanar coping with changing climate
In 2022, the climate caused different cherry production regions in Turkey to overlap and shortened the campaign, but Alanar believes the good reputation of its brand and concerted effort on sustainability will ensure success
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Analysis
Cash-strapped consumers eating less veg, report finds
The Food Foundation’s 2022 Peas Please Progress Report highlights falling veg consumption and challenges ahead for the food industry
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Article
Pink Lady kicks off season with optimism
A larger Pink Lady crop has been harvested in Italian, French and Spanish orchards this season, with the Pink Lady Association stressing its continued commitment to quality and the environment
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Advertorial
Read for an hour, enjoy Joyvio Blueberries
JWM Group’s Joyvio Blueberries recognised as Shenzhen Reading Month’s strategic partner for the fifth year in a row
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Article
NZ pipfruit business rebrands to Kiwi Crunch
Freshmax apple and pear business renamed Kiwi Crunch following sale to GTP Orchards
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Podcasts
Fruitbox 94 · Abs van Rooyen, Clemengold
Chris and Abs discuss the impact of branding in the fresh produce business
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Article
Tenderstem urges shoppers to ‘break up with Brussels’
Campaign headed by Mel Schilling from Married at First Sight encourages consumers to “break up” with traditions and choose Tenderstem over sprouts this Christmas
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Article
New Lunar New Year offering from Goldenberry Farms
Limited edition Lucky Golden Fruits product encases goldenberries in festive new packaging