All Marketing articles – Page 37
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NewsMigo kicks off new pear season with consumer drive
Migo is the crunchy, sweet pear that can be eaten anywhere, according to EFC, which has multiple tastings and brand awareness efforts in store for the new campaign
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NewsLehmann Natur truck drives awareness of Demeter organic brand
The German organic specialist says it plans to roll out new educational projects in partnership with leading food retailers
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NewsFreshfel calls for strong European promotional policy
Association and its interbranch members urge for a strong promotion policy and other instruments, backed by a ”substantial budget” to stimulate fresh fruit and vegetable consumption
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NewsAbrafrutas targets new growth for Brazilian fruit
Industry leader Guilherme Coelho tells president Luiz Inácio Lula da Silva about fruit sector’s “essential role”
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NewsPlenty on Canada’s plate
Canadian trade body CPMA has a lot to think about this year, from protecting the industry’s interests on packaging to helping boost fresh produce consumption, according to president Ron Lemaire
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VideoThe Power of Branding, Episode 4
The fourth episode of FPJ’s video series in collaboration with Coregeo explores the lessons we can learn from successful fresh produce brands such as McCain and Zespri
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NewsEat Them to Defeat Them boosts kids’ and parents’ veg consumption
Results of 2024 campaign analysis show impressive reach of the healthy-eating initiative
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NewsCost-of-production crisis and poor returns threaten Australia’s vegetable industry
Ausveg study finds 34 per cent of commercial vegetable growers are considering leaving the sector in the next 12 months
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NewsFresh Direct partners with Love British Food
Link with Love British Food is seen as a natural extension of Fresh Direct’s Best of British campaign
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NewsProbiotic produce enhances gut health
Danny Weiss, chief executive officer of Wonder Veggies, introduces Fruitnet to its unique probiotic-infused fruit and vegetable concept
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NewsKanzi celebrates its 20-year anniversary
The European apple brand’s two-decade journey is set to be marked by a continent-wide marketing strategy and the release of a special gift box
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NewsMastronardi buys out BerryWorld’s share of joint venture
Supplier retains exclusive right to sell BerryWorld’s premium varieties in North America, and companies commit to continued collaboration
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CommentEgyptian grape exporters welcome demand despite low prices
Mina Eissa, founder and agribusiness export consultant at RejoicePro, analyses Egypt’s latest grape campaign, one marked by good quality and demand, if not prices
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NewsSanLucar scoops international branding award
Valencia-based company tops a competitive field to win Global Brands Magazine honour
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NewsAsia Fruit Logistica wraps up stellar show
More than 13,000 trade visitors meet with some 760 exhibitors from 42 different countries and regions
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NewsNZ kiwifruit model is “magic and must be protected”
Grower association holds special event to mark anniversary of vital industry restructuring and the creation of export brand Zespri
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NewsArt partnerships push Envy sales for Mid-Autumn Festival
Following a successful collaboration with Van Gogh Heritage Foundation in 2023, T&G will feature Forbidden City artwork across its Envy apple Mid-Autumn Festival gift boxes this year
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NewsEuFruitbasket campaign makes European debut
Campaign seeks to boost fruit consumption in Germany and Spain
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NewsBritish Food Fortnight returns with Morrisons partnership
Morrisons is official retail partner after signing three-year partnership with organisers Love British Food