All Marketing articles – Page 34
-
NewsFresh produce has influence on “people, plates, and the planet”
Advocacy, innovation, climate and community are among the themes from Cathy Burns’ State of the Industry Address at the IFPA Global Produce & Floral Show
-
NewsAsiafruit Knowledge Centre: Marketers must work smarter in tougher conditions
Despite the challenging economic climate in Asia, market opportunities abound for fresh produce brands if they can better understand and target consumers
-
NewsSanLucar launches latest Disney promo for Vaiana 2
Branded packs of citrus, mangoes, avocados, tomatoes and berriese will feature motifs from Disney’s new film
-
NewsAsiafruit Vietnam edition out now
Full wrap-up of Asia Fruit Logistica, exclusive interview with Maersk’s Robert McLeod plus features on Vietnam, apples & pears, avocados and more
-
News“Our sector needs this“ – apply now for the Fruit Logistica Innovation Award
With exhibitors now able to apply for the Fruit Logistica Innovation Award 2025, Unica’s business development manager Andrea Álvarez talks about last year’s winning product Zucchiolo
-
NewsWonky veg box firm Earth & Wheat in sustainable tea giveaway
Supplier teams up with indie tea brand Bird & Blend Tea Co. to give away free samples and offer customers the chance to win a year’s supply of tea
-
NewsKapi Kapi launches organic banana programme
Initially available to retailers across the US and Canada, Kapi branded organic bananas will soon be shipped to Europe
-
NewsFirst Chilean cherries of the season arrive in China
The 2024/25 season gets underway as 80 cartons of Chilean cherries arrive in Shanghai
-
NewsNew Leanri marketing campaign launches
Launched at Fruit Attraction, the campaign highlights the variety’s organoleptic qualities
-
NewsZespri urges Sydney families to avoid fast food
Kiwifruit company’s new SunGold campaign offers parents in Sydney way to promote healthy eating to their children
-
NewsBananas buy free gym entry in new Australian Bananas campaign
Consumers get access to a free gym session on National Banana Day as part of Banana Gym Pass
-
NewsMission Produce launches ‘World’s Finest’ campaign
Campaign debuts with new Retail-Ready Mango bags ahead of IFPA
-
NewsFlamansun tomato turns heads
Michał Taraska of Hazera is celebrating after the new Flamansun tomato variety landed the top prize at Fresh Market Poland
-
NewsBerryWorld launches new blueberry packs to promote breast cancer awareness
Exclusively available at Ocado Retail, BerryWorld has teamed up with breast cancer charity Coppafeel! for the launch
-
NewsIndustry agrees to develop global standard for compostable fruit stickers
Representatives from fresh produce business and composting organisations welcome ‘unprecedented’ agreement to secure sustainable future for fresh produce labels
-
NewsFrance’s Interfel highlights innovations with Les Remarquables trophy
The new award in France aims to promote initiatives that create value and boost consumption of fresh fruit and vegetables, with the winners to be announced at Sial
-
NewsWest Pak to launch AVO360 programme
Group to unveil new programme that it says ensures a year-round supply of premium avocados and offers personalised experiences for customers
-
NewsFern Britton helps launch search for ‘Nans from Del Monte’
Campaign around National Baking Week aims to inspire home cooking with canned fruit
-
NewsMastronardi aims for perfection with new Wow Utopia strawberry
New addition to group’s Sunset-branded range apparently ‘like no other traditional strawberry’
-
NewsBranding heats up in South Africa
As the search for greater advantages in fresh produce marketing continues, there is a renewed focus on branding to highlight new fresh produce categories