All Marketing articles – Page 36
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NewsVeg box firms go head-to-head with new marketing campaigns
Riverford and Abel & Cole have unveiled new campaigns ahead of the key back-to-school period taking aim at air-freighted produce and ultra processed food
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NewsRockit launches premium gold selection range in China
Launch comes ahead of the peak Mid-Autumn Festival gifting season
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NewsBelgian delegation visits key London wholesale markets
The visit to New Covent Garden and New Spitalfields markets was designed to reinforce Belgium’s reputation among buyers for reliable, counter-seasonal availability
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NewsBerryWorld Asia launches with China debut and India campaign
Agroberries Group has established a new regional division, BerryWorld Asia, to distribute its licensed berry varieties across Asian markets, including first-time entries into China and India
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NewsRed Tractor launches new family mealtime TV advert
Certification is celebrating 25 years with new animated TV advert highlighting everyday moments that matter, plus social media content from behind the scenes of family mealtimes
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NewsPremier Fresh Australia announces strategic marketing agreement with Montague Farms
Premier will serve as the sub-licensee for Montague’s stonefruit offerings
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NewsSweet Sunrise grapefruit launches at Morrisons
Fresh Hub Group and Myton Food Group aim to reinvigorate grapefruit category with exclusive launch of Sweet Sunrise into Morrisons, following success of the Explore brand in grapes
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NewsFlash Gala aims for further success
The Flash Gala apple brand has achieved its most successful season since launch, with profitability levels dramatically improving year-on-year and prices exceeding expectations
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NewsWonderful Company tops 2025 People Companies That Care list
Fresh produce giant The Wonderful Company has been named number one on the 2025 People Companies That Care list, climbing from third place last year, recognising its extensive community and employee initiatives
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AdvertorialNew three-company partnership creates integrated Australian fruit supply chain to China
Integrated model links Australian farms to Chinese consumers through Unibrix sourcing, SMT distribution, and TBA brand activation
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NewsDole wins gold at Brandon Hall Group leadership awards
Fresh produce giant Dole has secured gold recognition at the prestigious Brandon Hall Group HCM Excellence Awards for its international Key Talent Programme, marking outstanding achievement in leadership development
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CommentHigh-quality photography ‘a key part’ of growers’ sales and marketing strategy
Strong imagery can help strengthen a grower’s relationship with retail buyers by demonstrating product quality and sustainable practices
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NewsFresh Del Monte wins 2025 Sustainability Leadership Award
Fresh produce group honoured for advancing environmental and social impact while delivering measurable business results, including meeting Scope 1 and 2 reduction targets seven years ahead of schedule
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NewsFilm highlights collaborative efforts of B Corps
Stemilt Growers and the Equitable Food Initiative both feature in a short film examining the efforts of certified B Corporations to create resilient and inclusive food supply chains
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NewsM&S launches ‘world exclusive’ Pink Blush grape
US-grown Pink Blush is described as a ‘sensory experience’ and follows the new mango grape launch earlier this month as M&S rolls out of wave of innovation in the category
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CommentWhy weight loss jabs could boost fresh produce sales
A huge uptake in weight loss drugs is reducing demand for calorie-rich snack foods while patients report choosing to eat more fruit and veg
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NewsAsia Fruit Logistica exhibitor preview: Americas
Exhibitors from the Americas celebrate market access breakthroughs and highlight new product lines, marketing initiatives and expanded supply windows
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NewsGreenfood reports strong Q2 results with increased profitability
Swedish fresh produce marketer Greenfood has announced strong second quarter results for 2025, with adjusted EBITDA increasing by 16.1 per cent to SEK139.3mn, driven by improvements across all business areas
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FeaturesHong Kong’s fruit market: a fresh perspective amid economic concerns
Ahead of Asiafruit Logistica held in Hong Kong in September, NielsenIQ Hong Kong site leader Edwin Sun provides an in-depth market report on the region’s robust fresh produce sector
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NewsJoya apples land at Sainsbury’s and Aldi
Brand drums up consumer interest in red-fleshed variety with multi-channel campaign including sampling activations in Manchester and London