All Marketing articles – Page 36
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NewsZespri increases household penetration surpassing 100mn households for the first time
Milestone reflects the kiwifruit marketer’s focus on brand-led marketing
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AnalysisFruit Logistica: New fruits and vegetables by design – part 2
The second of a two-part session on the Fresh Produce Forum stage looked at what must be done to match the expectations of retailers, consumers and policymakers
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NewsMichael Simonetta to retire from Perfection Fresh
Rod Quin appointed as successor and will assume the chief executive role on 1 July 2025
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NewsCosmic Crisp freshens up online presence
Apple brand’s new-look website offers ”an engaging, interactive and personalised experience”
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NewsIceland maintains Keelings partnership but drops name from produce label
Fruit and veg will no longer be sold under the Keelings, Love to Grow trademark, retailer tells The Grocer
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NewsPauline Crosby named first-ever ‘Nan from Del Monte’
74-year-old is the new face of canned fruit brand’s 2025 marketing campaign
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NewsDel Monte named SEAL Business Sustainability winner once more
Group recognised for achieving reduction targets for Scope 1 and Scope 2 greenhouse gases seven years ahead of its 2030 goal
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NewsAustralian horticulture production value reaches A$17bn
Annual Horticulture Statistics Handbook shows total production value up 4.3 per cent year-on-year
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NewsIFPA tackles big industry questions in Berlin
Executive Leadership Summit, held in conjunction with Fruit Logistica, saw key challenges and opportunities discussed
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NewsDriscoll’s Sweetest Batch to launch in Germany and Middle East in 2025
Following a successful launch in the US in 2019, Driscoll’s is preparing to introduce its premium soft fruit range in new markets
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PromotionFruitnet Berry Congress: discount delegate rate extended 🍓🫐
One month to go before the world’s leading event for the fresh berry business meets in Rotterdam
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NewsVog emphasises origins as 80th anniversary celebrations begin
The Italian consortium now sells more than half a million tonnes of apples a year to customers in more than 70 countries
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NewsNergi kiwi berry marks 20 years with new-look logo
Two decades ago, the kiwi berry was completely unknown to European consumers, but Nergi’s positioning as a healthy snackable fruit alongside the berry category has aided the brand’s rise to success
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NewsThe Happy Pear backs Veg Power seasonal campaign
Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
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NewsMarquis Group toasts to strong 2024 macadamia season
Leading Australian macadamia grower-processor-marketer closes season with strong sales
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NewsCMI Orchards sponsors CrossFit athlete Sarah Barkley
Vice president of marketing Rochelle Bohm says Barkley will fuel her training with “the very best tasting apples, pears, and cherries”
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NewsDriscoll’s flies high in Circana brand rankings
Global fresh berry leader has been recognised as the second-placed retail food and beverage brand in Circana’s latest rankings
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NewsCelina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
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NewsPink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
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NewsAMFresh wins Fruit Logistica Innovation Award 2025
Onix triumphs in Berlin, with Croptimus by Fermata Technology landing the FLIA Technology prize