All Marketing articles – Page 35
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NewsDriscoll’s appoints Jiunn Shih as first global marketing chief
Appointment reunites former Zespri executive with ex-CEO Dan Mathieson, and underscores company’s commitment to strengthening global brand presence
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NewsAsia Fruit Logistica China Meet Up concludes in Guangzhou with strong global engagement
Second edition of China Meet Up attracts record number of international participants with over 1,400 attendees from 25 countries and regions
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NewsKent grower Myatt stars in M&S Farm to Foodhall ad
Rochester-based business supplies British plums to the retailer
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NewsHBMA announces record Kanzi year as Rob Cathels steps down as chairman
Adam Buckley succeeds Cathels after six years in the role
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NewsFyffes launches new banana campaign across Ireland
The iconic fruit marketer is rolling out a playful new marketing initiative featuring its branded bananas in unusual situations against famous Irish landmarks
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NewsVentureFruit partners with Joy Wing Mau on Tutti expansion
New agreement will see Joy Wing Mau plant 300ha of the hot climate apple
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Advertorial‘We Strive, We Thrive’: Joy Wing Mau Group shines at Asia Fruit Logistica 2025
Leading Chinese fruit enterprise demonstrates commitment to maximising partner value in China through strategic collaborations, varietal innovation, and industry leadership at premier Asian fresh produce exhibition
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NewsBlackberry growers highlight USPs to build on sales momentum
British blackberries have enjoyed strong sales growth in recent weeks
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FeaturesUK growers spot stonefruit potential
Weather conditions in the south of England were ideal for cherry and plum production this year, as growers like WB Chambers step up efforts to extend the seasons
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NewsAsia Fruit Awards: winners announced
Dole China, City Fresh Fruit, Central Retail Vietnam and Rijk Zwaan are the winners of the Asia Fruit Awards 2025
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NewsRivoira Group forecasts 75 per cent rise in Sambóa apple production
Italian crop of branded apples expected to rise significantly this season, as major marketing campaign kicks off across Europe
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PodcastsAndy Murray, Albert Bartlett and the spud that scored an ace
Nina Pullman speaks to John Hicks, director of brand and marketing for potato supplier Albert Bartlett, for the lowdown on the company’s new deal with tennis legend Andy Murray
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NewsAbel & Cole ad campaign takes prime spot in Leicester Square
Company aims to go head-to-head with fast food giants and highlight fresh, healthier alternatives
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NewsOZblu launches Chinese brand name at Asia Fruit Logistica
United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name
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NewsItalian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
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NewsFrench campaign Jamais Trop focuses on affordability
Interfel’s Jamais Trop Econome, or Never Too Economical, campaign is back in September to help consumers on a budget to eat a healthy diet full of fresh fruit and vegetables
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NewsFruitist launches grab-and-go blueberry Snack Cups
New portable format aims to make fresh fruit ‘as effortless and craveable as packaged snacks’ for consumers with fast-moving lifestyles
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NewsHortifrut to showcase Asian market commitment at AFL 2025
Global berry producer-marketer Hortifrut will exhibit alongside strategic partner Naturipe at Asia Fruit Logistica 2025, highlighting its growing presence in Asian markets through local production and direct imports
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NewsProduce Plus Spring out now
Produce Plus Spring is headlined by a keynote interview with MOYA 2025 winner Sonia Gabauer. She reveals the keys to the successful Driscoll’s Australia Sweetest Batch Strawberries campaign. Plus, a wrap up of Hort Connections and features on berries, avocados, citrus and IFPSS 2025.
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NewsWestfalia Fruit highlights growing Asian avocado demand
Global supplier points to expanding market access from African origins as key development enhancing supply flexibility for Asian customers