All Marketing articles – Page 95
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ArticleKakuzi focuses on traceability and sustainability
Chris Flowers, managing director of Kenyan exporter Kakuzi, believes Kenyan avocados can differentiate themselves from the competition by highlighting their commitment to quality, traceability and sustainability
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Article‘Straight Outta Crumpton’ hits TV screens
Cider brand launches first-ever TV ad to put “attitude back” into the category
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ArticleInterpera sees brighter pear future despite challenges
This week’s Interpera gathered European pear professionals to look at positive solutions to a host of challenges facing the sector
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ArticleNational Berry Month returns with versatility focus
Industry campaign aims to show consumers the many benefits that berries offer
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ArticleGermany’s Import Promotion Desk welcomes Kenya
IPD includes Kenya as fifteenth partner country in its programme to connect producers with European import companies
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ArticleChiquita Germany makes splash with new campaign
The marketer has laid out its towel early, as it encourages consumers in the country to save a spot for bananas
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ArticlePure Harvest secures investment to fund expansion
Agribusiness raises US$180.5m from global investors to invest in R&D and open new Asian markets
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ArticleHoogstraten promotes top quality during tough times
Given challenging weather conditions, rising costs and a drop in berry consumption, good marketing is essential at this time, says Jan Engelen, marketing manager at Belgian cooperative Hoogstraten, whose messaging focuses on quality, flavour and sustainability
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PodcastsFruitbox 82 · Rob Harrison, Berry Gardens
Berry Gardens commercial director speaks about the recent Driscoll’s news and the future of the berry business
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ArticleRockit collaborates with the Minions
Tie-up with Universal Pictures matches miniature apple brand with popular movie characters
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ArticleHeroic team-up for Jazz apples
Jazz partners with Warner Bros for new campaign ahead of DC League of Super-Pets movie
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ArticleFestival showcases mangoes from Pakistan in Dubai
Pakistani mangoes are aiming to “connect hearts”, the “mangolicious way”, during a two-day promotional event in the UAE on 1-2 July
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ArticleFrieda’s promotes Angelcot season
Apricot variety’s short and sweet campaign “promises to delight consumers” in the US
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ArticleLettuce growers adapt with Coles
New two-packs of iceberg lettuce to help South-East Queensland growers utilise weather-affected crops
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ArticleGrowers embrace live-streaming in China
As e-commerce live-streaming trend grows choosing the right channel is becoming increasingly important
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PodcastsFruitbox 81 · Johnathan Sutton, Westfalia
Westfalia’s group safety and environment executive talks about driving the company’s sustainability strategy
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ArticleWestfalia excited by Tanzanian avocado entry to India
The multinational avocado supplier has moved swiftly to establish the position of Tanzanian fruit in India
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ArticleEco Farms celebrates 50 years of avocados
Oppy applauds its partner’s half-century milestone and says its “an honour to be a small part of their history”
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ArticleDel Monte launches Mini Honeyglow pineapple
Original Honeyglow pineapple is now available in a miniature size for North American consumers seeking smaller servings
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ArticleVandenberg optimistic for summer citrus season
The US importer is highlighting its home-compostable netting and support for Save The Children’s reading campaign, as it gets set for a busy summer citrus season