All Marketing articles – Page 95
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ArticleCompetition to raise profile of leeks
Lockdown recipe competition asks entrants to minimise food waste and use as much of the vegetable as possible
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ArticleVeg Power postpones campaign until summer
'Eat Them to Defat Them' initiative to boost children’s vegetable consumption put on hold amid coronavirus lockdown restrictions
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ArticleThe power of personality
Brand ambassadors have become a staple of fresh produce marketing campaigns, but who should you work with and what else should you consider? Fred Searle talks tactics with executive chair of British Apples and Pears, Ali Capper
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ArticleChilean cherries on road to recovery
Asoex reports continued improvement in Chinese cherry market following Covid scare
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ArticleCalifornia Prunes highlights bone health
The California Prune Board has recruited top Canadian athletes to champion bone health
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ArticleNew Zealand kiwifruit growers join foodbank drive
Industry advocacy body encourages members to donate to New Zealand’s most vulnerable
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ArticleZespri to refine China trial proposal
Marketer’s plan to address unauthorised kiwifruit plantings in China will be updated before being resubmitted for approval
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ArticleGiga and RedPop apples ready to roll
Italy's largest apple exporter Vog is adding new flavours and long shelf-life to its product portfolio
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ArticleCaparrós scoops taste award for Lobello tomato
The tomato’s brand ambassador is Vicente del Bosque, ex football player and World Cup winning manager
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ArticleMOYA celebrates 10 years in 2021
Entries for Australasia's premier fresh produce marketing award are now open
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ArticleIfco recognises sustainability efforts
RPC specialist presents Sustainability Certificate to retailers and growers for the fourth consecutive year
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ArticleCosmic Crisp set for launch in Europe
Variety bred in the US is one of three new apples being grown in Italy and set to arrive on the European market this year
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AdvertorialVog and VIP present trio of new apples
The Italian companies explain why Giga, Cosmic Crisp and RedPop are 'three new apples for the world'
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ArticleCalifornian cherry brands combine
Oppy brings together Katicich Ranch and Brookside to form Katco Packing
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ArticleUSA Pears set new Guinness World Record
Chefs in UAE produce longest line of pies using pears grown in the US, with grand total of 2,209 pies made
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ArticleNew website for Fyffes
Site makes it easier to access information about group's sustainability efforts, certifications, quality controls and standards
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ArticleTru-Cape enjoys double-digit growth
South African group reports on record turnover in 2020 and says it is optimistic about the coming year
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ArticlePlanasa signs asparagus deal with France’s Priméale
The two companies have joined forces to market fresh asparagus in France over the next three years
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ArticleSanLucar uses ripeness labels on avocados
The premium fresh produce brand has launched a major campaign to boost demand for exotic fruit and vegetables
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ArticleMexican avo suppliers gear up for Super Bowl
US consumption expected to grow 4 per cent during this year’s big game weekend