All Marketing articles – Page 100
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Article
Reid Fruits combines Australian tech
Australian cherry grower-exporter will incorporate new provenance verification technology this season
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Article
CMI Orchards hails success of digital campaign
Company credits provides free digital advertising tools to retailers to help boost category sales
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Article
Gulf potential for Pink Lady
Covid-19 is influencing the way Pink Lady communicates with consumers in the Gulf, but the crisis has in no way diminished the brand’s marketing drive
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Article
Asia Fruit Logistica ON connects world with Asia
Global fresh produce business seizes opportunities to meet, do business and get expert insights at digital edition of Asia's leading trade show
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Article
IG launches health campaign
Indian fresh fruit importer introduces new social media challenge to get consumers eating fruit at 11am
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Article
Chile launches first cherry campaign in Thailand
Campaign will run from December through January across diverse sales channels
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Article
PMA A-NZ announces new directors
Industry association adds four new faces to its board of directors at its annual general meeting
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Article
WAC prepares for Washington Apple Week
Global event to be rolled out in 19 countries through online and offline promotions
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Article
CMI Orchards in pear partnership
Partnership will add over 600,000 cartons of pears to CMI’s selling power
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Article
Italian apples and RSA grapes target Asia
Leading brand Melinda and the entire South African table grape industry are gearing up for new growth in the region
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Article
Pink Lady aims for emotional impact
Pink Lady Europe is rolling out a 360-degree communication platform that includes TV, press and digital efforts as it seeks to build emotional ties with consumers
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Article
Uneasy truce in blueberry battle
Ross Berries and United Exports may have settled this season's OZblu royalty spat, but the dispute looks set to continue
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Article
Tracking the shift in consumer behaviour
Session three of Asiafruit Congress ON looked at how Covid-19 has changed the way consumers in Asia shop and consume fresh produce
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Article
Newton Orchards and DiMuto team up
West Australian apple producer teams up with Singapore-based tech solutions platform to track and trace apples
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Article
Asia's fresh produce trade bounces back
Asiafruit Congress ON speakers say they are optimistic about the future of fruit and vegetable sales in the region
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Article
Migo cheers healthcare workers
This month, Belgium’s BelOrta decided to show its support for healthcare workers by offering a “tasty and well-deserved break” of Migo pears
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Podcasts
Fruitbox 46 · Mario Ocharan, PromPerú
Ahead of Asia Fruit Logistica ON, Fruitbox hears why Asia is so important to Peru's produce exporters
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Article
New campaign shines spotlight on Valencia citrus PGI
€1m Open your eyes. Enjoy! campaign aims to raise visibility to foods with geographical designation
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Article
'Share the love' says Pink Lady
Apple brand announces Cozy Up & Share The Love promotion in the US, featuring recipes and a prize giveaway
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Article
Piñata Farms launches new look
Queensland-based producer refreshes branding for first time in ten years with new look appearing across all lines