All Marketing articles – Page 98
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Veg Power kicks off 2021 activities
Mushrooms will be first vegetable showcased by the successful campaign, which has “exciting growth plans" this year
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Online marketing unlocks demand for Persimons
Digital activities were the cornerstone of this season’s PDO Spanish Persimon marketing campaign
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Dole launches sustainability campaign
‘The Dole Way’ aims to amplify company’s commitment to enterprise-wide sustainability goals
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Argentine pears join Thx! line-up
Bartlett pears now available alongside blueberries and cherries under the social impact brand
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Golden Bay Fruit launches ‘Stormy Fruit’
Apples damaged during the boxing day hailstorm in Nelson, New Zealand to be marketed as imperfect
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Seeka backs MOYA in 2021
Australasia’s premier fresh produce marketing award sponsored by leading industry player
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Kissabel demand still outstrips supply
As new plantings across Europe continue, suppliers are reporting strong commercial interest in the apple brand
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New avocado brand for Dominican Republic
Dom Tropical Avocado from Dominican Republic brand unveiled this week
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Melinda toys with new packaging concept
Cardboard used to pack five small Isaaq apples can be transformed into planes, trains and automobiles
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Research reveals ugly produce preferences
Consumers prefer ‘ugly’ over ‘imperfect’ produce and moderate discounts over steep, new study shows
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Rockmelons traced from paddock to plate
Collaboration between FreshChain Systems, NSW government and specialty retailers enables traceability of Victorian melons
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Jaffa teams up with FareShare
Citrus brand plans year-long programme to help provide 200,000 meals to vulnerable people
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Zespri Red bound for China
Zespri Red debuts in China as another strong kiwifruit crop takes shape
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Bimi broccoli reaches new heights
Increase in planted area reflects growing consumer appetite throughout Europe, says Coregeo
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Bostock New Zealand opens Vietnam office
New Zealand’s leading organic apple grower opens offshore office in Ho Chi Minh City, propelled by considerable growth
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Global Grape Congress set for June
Fruitnet is launching the Global Grape Congress, to be held online on 30 June
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Small citrus growers get a helping hand
Spain's Oxfam Intermón hails initiative selling organic citrus online as a “huge success”
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New project promotes EU fruit and veg
Developed by Italian group Apo Conerpo, In&Out tells consumers what makes European fresh produce unique
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VOG Consortium to debut new look for Marlene
Consumer-designed artwork to adorn over 100m Marlene apples this season to celebrate the variety’s 25th birthday