All Marketing articles – Page 97
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ArticlePersimon enjoys high quality despite lower volumes
Bad weather limits exports of PDO-certified Spanish fruit but quality remains high as sector looks to boost market share
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ArticleMake more tomato time, industry urged
Breakfast and snacks represent two meal events where tomato consumption could be developed, study finds
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ArticleClemenGold launches marketing booklet
New online resource targets locked down consumers in particular
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ArticleAsiafruit March out now
New Zealand Special and spotlight on apples and pears headline latest edition of Asiafruit Magazine
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ArticleKorea protects produce in Thailand
Trade agency begins campaign in response to ‘fake’ Korean fruit appearing in Thailand
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Article#SpeakUp4FruitVeg gains momentum
Freshfel Europe’s campaign ties in with the UN’s International Year of Fruits and Vegetables
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ArticleApple brands selling well for CMI
Washington-based grower says the likes of Jazz and Envy are leading the way in sales
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ArticleHealthy Profits: health sells, so let’s harness it
In a new FPJ column called Healthy Profits, with accompanying video, nutrition-trained chef Julie Cleijne discusses opportunities to capitalise on the health trend and sell more produce
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ArticleFreshfel calls for modern promotion policy
EU Agri Promotion Policy revision must reflect future consumer and business needs, prioritising sustainability and health
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ArticleTrops launches Spanish avo promotion
The company unveils new marketing campaign to kickstart domestic consumption
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ArticleRijk Zwaan launches new squash
Vegetable seed group introduces the first squash varieties with resistance to the New Delhi virus
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ArticleStrong kiwifruit campaign for Origine
Company says it overcame commercial and logistical challenges to record a 21 per cent increase in volume sold
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ArticlePricing pressure cuts Mission revenue
Avocado producer and distributor reports drop in total revenue for fiscal first quarter of 2021, remains confident of rebound
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ArticleNMB elects new officers for 2021
New leadership team will guide strategic direction and specific activities for the National Mango Board
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ArticleEFI celebrates farm workers
Group encourages people to share messages honouring those providing a regular supply of fresh produce
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ArticleStrong season ahead for New Zealand feijoa
Good weather prompts early start to harvest, with fruit set to be available domestically as early as this week
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ArticlePink Lady campaign continues
Pink Lady Europe’s wide-ranging media campaign highlights the apple brand’s positive contribution to the environment, consumers and society
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ArticleUK berry sector grows 600 per cent in 25 years
Celebrating a quarter century in existence, trade body British Summer Fruits has helped the category achieve remarkable growth
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ArticleICA revamps its fresh berry offer
New packs will emphasise provenance and varieties, backed by a marketing campaign focused on health