Marketing – Page 20
-
NewsDel Monte makes Miraculous annoucement
Group extends its collaboration with Miraculous as part of its new ’Kiwi Origin South Europe’ campaign
-
NewsZespri set for big Northern Hemisphere harvest
Kiwifruit marketer expects record Northern Hemisphere harvest driven by SunGold growth
-
NewsMarlene invites consumers on a culinary journey
The Vog brand is enhancing its Aroma Wheel in its bid to become a cultural ambassador for apples
-
NewsKanzi season off to energetic start in Europe
Stocks of Kanzi apples from the Southern Hemisphere were quickly exhausted thanks to dynamic demand over the summer, providing the ideal starting point for the new European season
-
NewsRaisins SA highlights “world-class agronomy”
Production techniques, sustainability and traceability are all high on the agenda in South Africa, the industry body says
-
NewsStrong start for VIP as apple demand recovers
The Italian supplier reports on a good start to the new season, as organic and licensed production continues to play even greater role
-
NewsPromising apple season ahead in Poland
Rajpol CEO Dominik Wozniak says volumes are stable and quality high, while the company has also diversified its product offering this year
-
NewsStarr Ranch Growers and CMI Orchards partner up
Leading Washington State fresh produce companies will join forces as part of a new agreement
-
PodcastsFruitbox 97 · Mohammed Abbas, Del Monte
Recorded live on the Asia Fruit Logistica show floor in Hong Kong, Mohammed speaks with Chris White about segmentation
-
NewsFruit Logistica 2024 tickets now available
Organiser Messe Berlin reports rise in demand for stand space at the leading trade show for the global fresh produce business, as visitor tickets go on sale.
-
NewsMission Produce sees Q3 income and revenue fall
Steve Barnard says quarterly performance was in line with expectations, with avocado sales volumes up 23 per cent
-
NewsPVM to manage Celina cv pear in North America
Proprietary Variety Management is granted the license to manage the pear in the US, which is marketed as QTee in other global growing regions
-
NewsWAO triples retail presence
The World Avocado Organization now has partnerships with 30 supermarkets in 12 countries to promote avocado consumption
-
NewsRockit launches Back to School campaign in Middle East
Ready. Set. Rocket. Back to School will build on last year’s marketing campaign
-
NewsConsumer research helps drive sales
Global shopper research is helping Growers United understand the consumer decision-making process
-
AdvertorialApo Conerpo project In&Out exceeds target
Three-year campaign goes beyond expectations despite pandemic, achieving 8,000 promotional days and over 100 million consumer contacts
-
NewsVog kicks off new season with Royal Gala and SweeTango
Consortium reports excellent quality and active markets as 2023 campaign gets under way
-
NewsAFM partners with College Football Playoff
AFM introduces ‘Guacgating’ as a new twist on the traditional Homegate to drive sales
-
NewsIPD presents new opportunities at Fruit Attraction
Avocados, berries and herbs from a range of countries are among the products that will be on show in Madrid next month
-
NewsAsia Fruit Logistica ready to reunite global trade
More than 700 exhibitors from 42 countries and regions set to showcase their offerings at Asia’s premier fresh produce trade show