Marketing – Page 26
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ArticleAvocados From Mexico unveils Big Game teaser
This year’s Super Bowl TV ad stars actress and avocado lover Anna Faris
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ArticleFresh produce consumption remains under pressure in Europe
Freshfel Consumption Monitor finds that fruit and vegetable consumption remains “well below” WHO recommendations
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ArticleMarlene makes most of winter season with marketing push
The Daughter of the Alps has renewed its support for a number of winter sports events, and continues to focus its efforts on campaigns in Italy, Sweden and Norway
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ArticleGCFP calls for fresh produce supply to be safeguarded
Report calls on policymakers to implement measures protecting the supply of affordable fresh produce to consumers and ensuring the viability of the sector
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ArticleFairtrade Foundation receives Superbrand status
Superbrands are awarded annual to brands that lead in the field of quality, reliability and distinction
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ArticleRajpol aims to set new standards
The coming year will see a focus on innovation and exciting new products at Polish group Rajpol, according to CEO Dominik Woźniak and business development manager Aleksandra Ośko-Woźniak
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ArticleWhite ‘Florida Pearl’ strawberries cause a stir
Distinctive variety owned by Emco Cal receives mixed reaction on social media following launch at M&S
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ArticleAvocados From Mexico brand colour joins Pantone range
Through its partnership with the Pantone Color Institute, Avocados From Mexico is now an officially recognised hue
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ArticlePinKids keeps up momentum with Minions partnership
Pink Lady’s children’s range of apples will bear the Minions colours in nine European countries, as PinKids continues to grow
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ArticleSA Sultanas pitched as healthy new-year option
With diets and meat-free resolutions plentiful at the start of 2023, Raisins SA is suggesting consumers make a healthy choice
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VideoWorld of Fresh Ideas · Adéle Ackermann, Clemengold
In the second episode of Fruitnet’s World of Fresh Ideas interview series, Clemengold International marketing manager Adéle Ackermann talks about the South African citrus label’s various branding and marketing strategies for success
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ArticleWho takes this year’s Fruit Logistica Innovation Award?
New products and technologies in the running for this year’s Fruit Logistica Innovation Award, with the winner due to be announced on 10 February in Berlin
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ArticleHortgro highlights versatility of nectarines and peaches in UK campaign
Trade body warns that returns to growers must increase as it embarks on new campaign emphasising product versatility
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ArticleAMFRESH to host Festival of Fresh 2023
Innovative fruit supplier welcomes FPJ’s flagship festival to its cutting-edge new facility in Cambridgeshire in June 2023
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ArticleGreenyard takes sustainability step
The commercial terms of loans with its syndicated banks will now be directly linked to the sustainability performance of the company
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ArticleFirst batch seedless watermelons for IG Melons
Subsidiary of fruit importer IG International completes first harvest of Indian-grown seedless watermelons
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ArticleRijk Zwaan moving Freshly Forward at Fruit Logistica
The vegetable breeding company will display a range of innovations at the Berlin event next month
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ArticleTune in to the biggest industry trends ahead of Fruit Logistica 2023
Special online series World of Fresh Ideas offers sneak preview of industry’s latest and most exciting developments before Fruit Logistica begins, with first of eight videos now online
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ArticleDole releases sustainability report
The report establishes new environmental, social and governance goals for Dole and its global employees through 2030
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ArticleSpecial Fruit highlights health attributes of Calinda
The Belgian importer continues to boost cultivation of its premium Calinda strawberries in Spain, stressing the variety’s taste, health benefits and shelf-life