Marketing – Page 36
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ArticleNew study suggests blueberries have cognitive benefits
USHBC-funded research indicates support of potential for blueberry consumption to help middle-aged individuals against cognitive decline
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ArticleDel Monte’s results hit by inflationary pressure
Despite higher Q1 sales year-on-year, the group’s operating income was hurt by rising costs
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AnalysisAvocados remain a ‘globally popular super fruit’
New Rabobank market trend report highlights ongoing supply and demand growth
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ArticleBelgians launch UK processed potato push
VLAM kicks off two-year promotional campaign aimed at boosting supply of Belgian potatoes in the UK
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ArticleFyffes organises Ireland’s first National Fitness Games
‘Fuelled by Fyffes’ event offers up challenges that test power, endurance, speed and strength
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ArticleFPI captures market on the move
Fresh Produce India speakers to discuss exciting market evolution in the wake of Covid-19 pandemic
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ArticleSouth African stonefruit industry aims to transform lives
A series of projects launched by the country’s stonefruit business looks to improve the lives of workers
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Article‘Never too much’ campaign launches in France
Fruits and vegetables are “jamais trôp”, according to a new consumer marketing campaign from France’s Interfel
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ArticleNaturitalia puts Melinda in Asia’s shop window
Following its recent market debut, Italy’s most popular apple brand is making a name for itself among buyers in the region
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ArticleFyffes expands marketing team
Áine McElroy joins as marketing executive responsible for bananas and pineapples in Ireland
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ArticleWest Pak increases Apeel capacity
Avocado group enhances its Apeel treatment capability with an installation at a second facility
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ArticleRivoira unveils Samboa extra-sweet apple brand
New ‘Ripe on the tree’ concept blends Brazilian and Pacific Island joy to bring you a burst of summer all year round
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ArticleAnecoop’s Bouquet seedless watermelon turns 30
The product has revolutionised European watermelon market and become a mainstay in Anecoop’s summer line-up
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ArticleNew logo for Global Plant Genetics
Fruit breeder's rebranded identity will convey global reach and commitment to environmental improvement
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ArticleVIP ready to withstand "severe disruption"
Apple supplier maintains focus on sustainable production and technological investment to keep market advantage
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ArticleHealth benefits of raisins highlighted
Raisins South Africa launches new campaign championing the category as a 'natural powerhouse'
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ArticleApeel limes head to Europe
Apeel and Robinson Fresh to bring longer-lasting limes from Mexico to European markets
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ArticleGolden Bay Fruit rebrands
New Zealand-based company embraces “colourful beginnings” with new brand identity
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ArticleRedPop takes first bite of European market
First ever commercial campaign for new, branded variety described as "perfect snack apple" has begun