All Markets articles – Page 6
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NewsTwenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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ArticleLove British Food launches ‘Public Sector Influencers’ event
The organisation behind national buy-British campaign plans to connect public sector with UK producers
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ArticleInnocent ups Farmer Innovation Fund to boost sustainable offer
Innocent Drinks announces £1m funding to support regenerative fruit and vegetable farming within its supply chain
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ArticleAldi and Team GB extend partnership to Brisbane 2032
The discounter pledges to support British Olympic athletes for another 17 years and extend ‘Get Set to Eat Fresh’ initiative
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CommentFresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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ArticleZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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ArticleVanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources
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ArticleIndustry leaders to speak at Fresh Produce India
Top local and international players to discuss rapid market evolution as India’s premier fresh produce event returns to Mumbai
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ArticleVip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe
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ArticleDespar Italia blood orange sales aid cancer research
For the fourth consecutive year, the Italian retail operator has donated proceeds from its citrus sales in support of AIRC’s continued efforts to tackle the disease
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NewsFrench apples go on promotional roadshow in Thailand
French association Interfel has been promoting the country’s apples across Asia this season, including a campaign in major cities in Thailand, a key market for French exporters
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ArticleGrape growers gather for Sun World Autumncrisp Symposium
Growers and marketers come together following launch of global Autumncrisp campaign
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ArticleWoolworths cuts produce prices in autumn promotion
Prices Dropped programme delivers temporary discounts on hundreds of products including fresh fruit and vegetables
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ArticleRed Tractor scoops certificate in farm data governance
Red Tractor becomes one of only four organisations to earn data governance certification from farm data body
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ArticleTV chef to launch Shepard avocado season
Australian Avocados partners with Luke Hines to launch Shepard avocado season
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AnalysisFruit Logistica: AI – the key to the future?
The opening session of the Fresh Produce Forum looked at the potential impact of artificial intelligence
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ArticleShifting stonefruit consumption affects UK market
Britain’s stonefruit market landscape is changing as higher prices curb purchases, and chief consumers are getting younger
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ArticleWorld’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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PodcastsFruitbox 102 · Helge Sparsoe, Fyffes
Chris and Helge discuss the new banana consumer brand Trudi’s, and what it means for the future of the Fyffes name