All Marketing articles – Page 16
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NewsSouthern Forests growers unite behind Gen Fresh campaign
Television, digital media and retail partnerships highlight the growers behind the produce and encourage consumers to seek out Southern Forests food
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PodcastsThe real reasons behind the rise of blueberries
Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth
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FeaturesFrench stonefruit suppliers face steep challenges
Apricot growers in France are struggling to make a profit, according to Serge Mouneyrac of Mouneyrac Frères, while cherry production requires substantial investments to protect the crop
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NewsOscar Gold kiwifruit season underway in South Africa
France’s Primland says season looks ‘very promising’, as company highlights importance of grower partnerships
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NewsCroatian group Domaće Voće joins Kiku apple club
Producer organisation takes over commercial licence from Fragaria, as it bids to consolidate grower marketing efforts
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NewsFlash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
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NewsSouth African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
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NewsRockit launches 2026 season as New Zealand fruit reaches global markets
Season launch coincides with the rollout of the Rockit Every Moment campaign set to include influencers, key opinion leaders and celebrities to build greater awareness for the brand
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NewsLittle Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children
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NewsMomentum builds for Piqa Red
Prevar anticipates strong season for red pear with volumes expected to increase 15 per cent on last year
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FeaturesDesigning the future of strawberries
Dyson Farming’s Steve Barker shows Nina Pullman round the company’s cutting-edge glasshouse complete with robotic pickers and a vertical, rotating growing system
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AnalysisAnalysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
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NewsS&A Produce kicks off new season British strawberries
The British strawberry season is underway with the first pick at Kent supplier S&A Produce, alongside growing advances in winter season British berry supply
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CommentCathy Burns urges Congress to boost US produce consumption
IFPA chief executive champions policies that increase fruit and vegetable consumption while supporting domestic growers
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NewsChildren eat more fruit and veg after outdoor activity
New research from Aldi has highlighted a seasonal drop off in fresh produce consumption during winter as children spend more time indoors
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FeaturesExotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
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Features‘Customer focus key to growing avocado category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avo supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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NewsBuenas Hasta El Hueso campaign reflects on successful third year
Promotion seeks to raise the visibility of stonefruit grown by national cooperatives amongst Spanish consumers
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FeaturesFruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
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NewsAngus Soft Fruits hits fundraising milestone
Berry supplier Angus Soft Fruits expressed its gratitude for the support it has received ahead of its participation at the Doddie’s Triple Crown cycling challenge