All Marketing articles – Page 16
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CommentHigh-quality photography ‘a key part’ of growers’ sales and marketing strategy
Strong imagery can help strengthen a grower’s relationship with retail buyers by demonstrating product quality and sustainable practices
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NewsFresh Del Monte wins 2025 Sustainability Leadership Award
Fresh produce group honoured for advancing environmental and social impact while delivering measurable business results, including meeting Scope 1 and 2 reduction targets seven years ahead of schedule
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NewsFilm highlights collaborative efforts of B Corps
Stemilt Growers and the Equitable Food Initiative both feature in a short film examining the efforts of certified B Corporations to create resilient and inclusive food supply chains
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NewsM&S launches ‘world exclusive’ Pink Blush grape
US-grown Pink Blush is described as a ‘sensory experience’ and follows the new mango grape launch earlier this month as M&S rolls out of wave of innovation in the category
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CommentWhy weight loss jabs could boost fresh produce sales
A huge uptake in weight loss drugs is reducing demand for calorie-rich snack foods while patients report choosing to eat more fruit and veg
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NewsAsia Fruit Logistica exhibitor preview: Americas
Exhibitors from the Americas celebrate market access breakthroughs and highlight new product lines, marketing initiatives and expanded supply windows
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NewsGreenfood reports strong Q2 results with increased profitability
Swedish fresh produce marketer Greenfood has announced strong second quarter results for 2025, with adjusted EBITDA increasing by 16.1 per cent to SEK139.3mn, driven by improvements across all business areas
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FeaturesHong Kong’s fruit market: a fresh perspective amid economic concerns
Ahead of Asiafruit Logistica held in Hong Kong in September, NielsenIQ Hong Kong site leader Edwin Sun provides an in-depth market report on the region’s robust fresh produce sector
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NewsJoya apples land at Sainsbury’s and Aldi
Brand drums up consumer interest in red-fleshed variety with multi-channel campaign including sampling activations in Manchester and London
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NewsDriscoll’s One Family, One Earth campaign wins marketing plaudits
Awards highlight Driscoll’s community investments and environmental sustainability initiatives
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NewsAsia Fruit Logistica exhibitor preview: China
China is the largest exhibiting nation at Asia Fruit Logistica, with companies from all corners of the value chain represented
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NewsPotato grower diversifies into padel
A Yorkshire farmer has converted a potato warehouse into an indoor court for the world’s fastest growing sport after low returns prompt diversification
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NewsCherry sales up 150 per cent at Ocado
Online retailer believes popularity for ‘retro’ cherry flavour has boosted fresh sales, while warm weather has led to bumper crops of berries and apricots
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NewsTime running out to secure tickets to Asia Fruit Logistica
Meet top buyers and suppliers, gain expert insights, and discover cutting-edge products and solutions at Asia’s premier fresh produce hub
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NewsAsia Fruit Logistica exhibitor preview: Asia
Growers, packers, shippers, and technology providers from all corners of Asia will promote their latest developments, smart solutions, and new products in Hong Kong this year
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NewsRockit launches new small family pack
The new pack offering follows the successful launch of the Large Family Pack last year
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NewsBlue Skies marketing director steps down
Mark Crawford has overseen strong growth at the tropical fruit supplier, and leaves the business for new role
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NewsNew Zealand brings freshness to Bangkok with fruit truck campaign
Trucks deliver New Zealand apples, avocados and kiwifruit directly to Thai customers in NZTE promotion
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NewsAsia Fruit Logistica edition of Asiafruit out now
Bumper 30th anniversary issue includes exclusive industry panel breaking down Asia’s fresh produce market over the past three decades plus full preview of Asia Fruit Logistica and Asiafruit Knowledge Centre
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NewsAsia Fruit Logistica exhibitor preview: Australasia
Growers, exporters and marketers from Australia and New Zealand return to Asia Fruit Logistica to highlight new product lines, company restructuring and evolving marketing strategies