All Marketing articles – Page 15
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NewsDel Monte celebrates pineapple’s rise ‘from commodity to cultural icon’
Fresh Del Monte Produce is celebrating International Pineapple Day on 27 June by highlighting the fruit’s transformation from a simple canned commodity to a beloved pop-culture staple, with consumption in the US soaring from less than one pound per person annually in the 1970s to over 8.3 pounds today
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NewsSpanish Picota producers launch 2025 UK marketing campaign
Spanish Picota cherries will hit UK stores from 30 June, supported by an extensive marketing campaign featuring chef collaborations, social media activity and in-store promotions during their short two-month availability window
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NewsAdaption key to success as FPJ celebrates 130th year
Editor Fred Searle was joined by predecessors Michael Barker and Tommy Leighton on stage at Festival of Fresh to reflect on how the magazine has survived despite a tough publishing climate
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NewsZespri signs Olympic champion Dame Lisa Carrington as brand ambassador
New Zealand kiwifruit marketer Zespri has announced a four-year global partnership with Dame Lisa Carrington, the country’s most decorated Olympian, as its first-ever global brand ambassador
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NewsBerries of Scotland campaign to showcase Scottish soft fruit
Initiative looks to encourage shoppers and chefs to buy local
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NewsMelon and watermelon event set for Murcia
Hazera and HM Clause are joining forces at the Melon & Watermelon Fresh Chain Showcase
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News‘Better marketing needed’ to improve kids’ health
Red Communications’ MD John Valentine makes clarion call at Festival of Fresh
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NewsFresh initiatives fuel global growth at Asia Fruit Logistica 2025
Asia Fruit Logistica boosts global trade with new features and stronger international participation
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NewsUK raspberry growers celebrate best season in years
Exceptional growing conditions have brought the British raspberry crop on by almost two weeks with significantly high fruit size and yields
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FeaturesDel Monte’s pineapple pathway
Ahead of Fruitnet Tropicals Congress in Antwerp, Thierry Montange highlights the pineapple innovations that are driving growth in the segment – particularly when it comes to the luxury side of the category
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NewsZespri signs strategic MOUs to double fruit sales in China over ten years
Distribution and retail partners Joy Wing Mau, Goodfarmer Pagoda and Xianfeng Fruit collectively represent around 80 per cent of Zespri’s business in China
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NewsConsumers want ‘more British food’
Red Tractor’s Annual Trust in Food Index finds consumers think farmers are being undercut by imports, as findings offer public perspective of future trade deals
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NewsSpanish citrus sector launches video game in OJ marketing push
Zumotron aims to promote healthy eating habits and debunk misinformation about the benefits of fresh juice
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VideoThe Fresh Ideas Show: Banana drama, Brexit bridge-building, and a bunch of clever Kiwis
Fruitnet’s brand new podcast features exclusive interviews and expert analysis of the big stories in the fruit fresh produce business
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NewsBerryWorld continues CoppaFeel! partnership at Taste of London
Activation at London food festival will see 100 per cent of supplier’s strawberry sales go to the breast cancer awareness charity
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NewsChiquita launches ‘Likely the Best Snack Ever’ campaign
Campaign aims to position Chiquita bananas as the go-to snacking choice
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NewsRockit attends New Zealand Prime Minister’s mission to China
Apple company to sign strategic partnership agreement with Xian Feng during the delegation
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Comment‘Dates have bags of potential as healthy snacking trend continues’
Comment: Sweet but stacked with health benefits, dates are perfectly positioned to capitalise on rising UK demand for ‘mindful snacking’
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NewsJazz Apple summer tour aims to reach new audiences
Apple brand will travel to Bournemouth, Yorkshire and Bath as part of a summer sampling tour while a new mascot launch will promote Jazz Snackers mini apples
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NewsCo-op marks UK tomato season with three new lines
Sugardrop and Piccolo added to premium range alongside a new grower-chosen flexi pack as retailer marks the start of British season