All Marketing articles – Page 15
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NewsVogue and Veg Power hail ‘year of the cabbage’
Brassica staple to get campaign attention as social media trend builds and fashion title Vogue lists cabbage health benefits
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VideoHow can apples and pears compete with avocados and mangoes in the social media age?
Nine leading players in the fresh apple and pear market explain what opportunities they see to add value to the category
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VideoHealthy, sustainable… and losing consumers? Apples and pears fight for attention
World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business
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NewsStellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
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NewsUlisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
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NewsLidl supplies fruit and veg to European handball tournament
Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in
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NewsBerry hard to spot: New puzzle aims to boost winter mood
Four berries are hidden in a new ’Where’s Wally’-style breakfast brainteaser put together by British Berry Growers to help boost dopamine levels and encourage berry consumption at breakfast
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NewsUS Dietary Guidelines reinforce fruits and vegetables as essential
The Foundation for Fresh Produce says updated US Dietary Guidelines for Americans present meaningful opportunities for the fresh produce industry
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NewsAustralian Bananas launches Banana Swim Pass with Ariarne Titmus
Around 70 pools across Australia will offer free entry for the price of a banana
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NewsWiggles retail activations begin healthy eating party across Australia
Wiggles-branded fresh produce will feature in Harris Farm Markets and Aldi
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NewsSVM Variety Management secures China court win over PremA280 apple patent infringement
Court orders defendants to pay over Rmnb5mn, with SSR molecular marker testing used to prove infringement
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NewsDrinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
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NewsWashington fruit industry mourns death of BJ Thurlby
Washington State Fruit Commission president passes at the age of 60
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NewsShinsegae Department Store unveils Thai mango gift set for Lunar New Year
Mangoes carefully sourced from Thailand’s Chachoengsao province
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NewsSunkist launches Year of the Horse packaging for Lunar New Year
The global fresh citrus supplier’s annual Lunar New Year initiative features custom-illustrated packaging and flexible merchandising solutions
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NewsZespri brand drive helps boost UK kiwi sales
Supplier outlines success of marketing plan in 2025 as category continues to grow
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NewsRijk Zwaan showcases innovative varieties at Fruit Logistica
The Dutch breeding company will showcase its Nasonovia Defense lettuce, Blue Leaf cucumbers and health-focused varieties in Berlin
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NewsChina expands kumquat exports to Middle East
Industry insiders expect exports to grow more than five-fold on 2023 volumes
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NewsMexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers
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NewsIFPA welcomes new US Dietary Guidelines focus on produce
The 2025-2030 Dietary Guidelines for Americans reaffirm fruits and vegetables as the foundation of healthy eating patterns