All Marketing articles – Page 15
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ArticleGI certification for “non-stinky” durian
Thai intellectual property office grants geographical indication to Pak Chong-Khao Yai durian
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Article
Pink Lady launches ‘Sensploration’ campaign
Brand’s new promotional drive draws upon the science of snacking and how to maximise enjoyment of food
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Article
Chilean cherry campaign wins top marketing award
IPA Effectiveness Awards honour the most effective campaigns in the global advertising industry
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Article
New company Sipo London UK to promote best of Italy
Italian group’s Made in Italy subsidiary will supply a range of fresh produce, wine, oil, rice, and potentially coffee too
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Article
Driscoll’s to acquire Haygrove Africa
Purchase of sub-Saharan African blueberry supplier underlines importance of achieving year-round availability of blueberries
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Article
Florette partners with horticulture expert
Brand ambassador partnership with gardening influencer and TV presenter Michael Perry is aimed at highlighting Florette’s farmer-owned status and sustainable credentials
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Article
Fresh refunds drive online sales in Korea
E-commerce platforms adapting their fresh produce refund policies to attract and retain online shoppers
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Article
Taste of New Zealand gift box launches
Gift box created with Joy Wing Mau features fruit from eight different New Zealand brands and will be sold via wholesale markets and online channels
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Article
Driscoll’s announces plastic challenge winners
Some 200 innovations and 14 finalists looked to provide a solution to eliminate the issue of agricultural waste plastic
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Podcasts
Fruitbox 83 · Bostjan Novak, Evrosad
Chris speaks with the general manager of Evrosad’s new fresh fruit and vegetable retail store
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Article
Del Monte offers Kenyan avos to Europe
Sourcing from Kenya means that European demand for high quality year-round can be met, Del Monte says
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Article
Love Fresh Cherries predicts strong UK season
Over 6,000 tonnes of home-grown cherries are expected to hit supermarket shelves this year
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Article
Australian almonds position for growth
Market diversification and sustainability verification set to help Australian almond exports increase
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Article
Fruit Logistica 2023 exhibitor deadline is just around the corner
Companies who want to exhibit at world’s leading fruit and vegetable trade fair must book their stand by end of July
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Article
Pink Lady “remains dynamic” in Europe
Market share grows in key countries despite a declining European apple market
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Quality shines through in gloomy 2022
During the Global Avocado Congress, Roger Armitage of Halls spoke about the challenges facing the company in 2022 and future growth opportunities
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Article
UK trade event highlights USPs of Picota cherries
European Picota suppliers ramp up promotional activity against backdrop of strong season
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Article
Passion fruit popularity “soars”
Frieda’s Branded Produce says mainstream food industry is “falling in love” with the fruit
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Del Monte announces Italian melon partnership
Company teams with OP Sermide Ortofruit to offer consumers premium quality, Italian Melons from Valli Salse
