All Marketing articles – Page 15
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NewsSanLucar launches ‘blue wonders’ campaign for blueberry season
Fresh produce marketer rolls out spring campaign to promote its premium fruit and support sales with retail POS materials
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AnalysisAnalysis: How celebrity power could reshape Korea’s banana market
Following the casting of IVE member An Yujin in Dole Korea’s latest campaign, Hyojun Kim breaks down what this could mean for the traditionally price-led category
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FeaturesDel Monte deal offers Italian company chance to expand
For the boss of Spreafico, one of Italy’s leading importer-exporters, its new brand partnership means plenty of fresh opportunity
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NewsNew campaign to promote European avocados and mangoes
Spanish group Intertropic rolls out €9mn marketing project with EU support, starting in Spain and extending to France, Italy, and the UK
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PromotionAsiafruit Fresh Produce India edition out now
Special event issue unpacks key outcomes of India’s new trade agreements, Fresh Focus South African Table Grapes details industry’s push into Asia, plus features on apples and pears, citrus and avocados
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FeaturesLicensed apples are ‘priority’ as Vip enjoys club classics
As Cosmic Crisp becomes Europe’s first year-round apple, South Tyrolean association says club varieties are at centre of its commercial plan
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NewsDriscoll’s launches The Berry Patch Book Club
The berry company has introduced four original digital books for early readers, building on its brand focus on shared family moments
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NewsBerryWorld signs up padel’s world number one
Supplier announces Delfi Brea as company’s brand ambassador for 2026, part of a strategy to connect with health-conscious consumers
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NewsMontague Farms’ Ambrosia and Kissabel apples hit Australian shelves
New season of distinct apples available to Australian consumers
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NewsIndustry leaders to speak at AFL Southeast Asia Meet Up
Senior executives from CP Axtra, T&G Global, Fresh Fruit-X, and Frutura Asia among high-profile figures set to share insights at Bangkok event
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NewsYuksel Seeds joins International Fresh Produce Association
The seed research and production company says joining IFPA represents a significant step in its international growth strategy
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NewsMonaghan uses dull weather to push Vit-D mushrooms
Monaghan is promoting its UV-enhanced mushrooms to sun-starved Scots after weeks of dull weather as it celebrates 25 years of supply into Asda
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NewsUnifrutti Group launches premium blood orange juice with Sam’s Club China
Collaboration expands Unifrutti’s premium Mediterranean offering in China with one of the first blood orange juices available in the region
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NewsLabour MP calls for debate on farmer co-ops
A ’co-op shaped food system’ can help keep costs down and strengthen food security, according to Labour MP calling for new debate on how to expand agricultural co-ops in the UK
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NewsBrakes takes its chefs and sister companies on the road
Fresh Direct and Country Choice will join parent company Brakes and a raft of development chefs at a series of ‘food expos’ this summer as the foodservice giant takes to the road
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FeaturesBerry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
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NewsFresh Del Monte completes acquisition of select Del Monte Foods assets
US$285mn deal marks “historic milestone” that brings the Del Monte brand under single ownership for the first time in nearly four decades
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NewsMartin Emmett re-elected as NFU Hort chair
Three key re-appointments to the NFU’s Horticulture and Potatoes Board have been confirmed after voting today
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NewsZespri launches RubyRed kiwifruit in Australia, Vietnam and Canada
Boost in volume to 18,000 tonnes this season expands export opportunities for the global marketer
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NewsBerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026