All Marketing articles – Page 13
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FeaturesDole’s premium play: the story behind the piña colada pineapple
The arrival of Colada Royale, a pineapple 15 years in the making, marks more than just a new variety launch, as Dole’s Bil Goldfield explains
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FeaturesDel Monte on pioneering premium tropicals across European markets
Gianpaolo Renino of the newly-rebranded Del Monte Corporation discusses the group’s strategic approach to tropical fruit innovation
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NewsSoluna apples expand coast-to-coast in US for 2026
Western Australian premium variety returns to US market for second season with ‘significantly wider’ footprint
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NewsIFPA launches ‘All Day, Every Day’ fresh produce consumption campaign
New campaign from IFPA and The Foundation for Fresh Produce seeks to bridge the gap between dietary recommendations and real-world consumption
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NewsEgypt’s Pico navigates evolving grape landscape
As warming climate changes production seasons and influences consumer purchases, supplier says adaptability is key
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NewsIndian mangoes draw crowds in the US
Festivals in New York and Washington DC give thousands of consumers a taste of Indian mangoes
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NewsLidl’s new fruit and veg campaign tells kids to ‘play with their food’
The retailer wants to boost fruit and vegetable consumption among Dutch children with its new marketing initiative
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NewsSpar North of England gets Wimbledon ready with Good Natured Berries
Retailer serves up British-grown Good Natured Berries to customers in time for Wimbledon
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NewsWAC marks 35 years in the Indonesia market
Marketer still sees significant room for growth for Washington apples in the region
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NewsDel Monte celebrates International Pineapple Day
Global pineapple producer, distributor and marketer highlights the fruit’s rise in popularity
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NewsJapanese concern as local citrus varieties reported in China
Growers call for Japanese authorities to investigate after reports Beni Princess saplings have made their way overseas
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PodcastsFrom tropical to typical: Jingold’s avocado advance
The Cesena-based company is aiming to repeat its recent success with branded kiwifruit by introducing Italian consumers to homegrown avocados
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NewsKorean melons build momentum in Japan
Promotional push targets single-person households in an effort to grow exports
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NewsFruiterers set to explore future of fruit at new conference
Event at NIAB on 25 November delves into cutting-edge research and commercial opportunities for fresh produce sector
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PromotionAsiafruit tropicals edition out now
JWM’s innovative new coconut product, recovery in sight for the Philippine banana industry, plus spotlights on apples, cherries, citrus and more
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NewsKorea extends preferential tariff on Taiwanese fruit
New time frame captures Taiwan’s mango season which begins in June
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NewsFamily Tree Farms celebrates 18-year Mountain Blue Orchards partnership
Family Tree Farms retains exclusive rights to programme’s original varieties as partnership evolves
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NewsAgroBerries Group expands global blueberry offer with Mountain Blue Orchards
New licensing agreements cover China, Mexico, the US, Canada and Peru
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NewsDriscoll’s Zara named ‘best overall supermarket strawberry’
Variety sold under Waitrose No.1 range has come top in a survey of retailer strawberries in newspaper taste test
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NewsFrench potato sector clears path for 2026 harvest
Surplus potato volumes from last year’s record harvest in France are set to be shifted quickly, as the French sector works together to prepare the market for the new season