All Marketing articles – Page 13
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Article
Mushrooms positioned as energy-boosting ‘super food’
Marketing campaign aims to increase limited awareness of vegetable’s vitamin B content as people’s diet suffers during cost-of-living crisis
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News
Prognosfruit looks back on successful event
After drawing more than 350 people to this year’s event in Trentino, Prognosfruit is eyeing next year’s gathering in Hungary
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Article
Sunny June to boost flavour of British apples
Sunniest June for 66 years leaves British growers expecting a great-tasting crop, but volumes are set to contract after last year’s heat and a cooler spring
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Article
USHBC billboards hit the road in Vietnam
Grab a boost of Blue mobile billboards deployed in Asian market to promote US blueberries
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Article
PGRO launches new podcast
Series will bring the latest news and views from the UK’s pea and bean sector
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Article
German event DOGK returns on 20-21 September
Leading fresh produce event considers potential major changes that are likely to shape the business over the next few years
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Article
HAB looks back on decade of growth built on positive health messaging
Board celebrates 10th anniversary of Fresh Avocados – Love One Today and first research publication
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Article
“Promising” season ahead for Nergi kiwi berries
Both volume and quality look promising for the new Nergi kiwi berry season, according to France-based marketer Sofruileg
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Article
Love Island’s Iain Stirling to star for McCain
Legendary commentator appears in Let’s All Chip In campaign highlighting regen farming
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Article
Rijk Zwaan hosts Leafy Hydroponics Event in Hong Kong
Leading seed company brings together customers and partners from across the leafy hydroponics sector for seminar ahead of Asia Fruit Logistica
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Article
Picotas take centre stage in weather-hit cherry season
Picota cherries were celebrated at an event in London marking the start of the new European season
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Podcasts
Fruitbox 96 · Fabio Zanesco, SweeTango
What can one of Europe’s newest apple varieties achieve in terms of market growth over the next few seasons?
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Article
Asia Fruit Logistica prepares for sellout show
Only a few exhibition spaces left at Asia’s premier fresh produce trade show, say organisers
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Article
Heroes help Coles promote fresh produce
New Fresh Food Challenge harnesses DC Super Heroes to encourage fresh fruit and vegetable consumption
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Article
Original Macas campaign celebrates Australian macadamias
Australian Macadamia Society launches new promotional effort harnessing a fresh menu of recipes created by MasterChef alumni Mindy Woods
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Article
Fresh Del Monte opens new office in Germany
Hamburg operation will lead continued expansion as company looks to satisfy demand for sustainably sourced fresh fruit
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Article
Hall Hunter toasts bumper blueberry crop
Supplier has been promoting blueberries and cream in strong summer for the fruit
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News
SCSA marks 25 years of shipping citrus to the US
Summer Citrus from South Africa looks back on “humble beginnings” and its long-standing partnership with Holt Logistics
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News
Pink Lady sales remain steady in Europe
Some 180,000 tonnes of Pink Lady and PinKids apples were sold in Europe this season, growth of 3 per cent
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Article
Scale up free school meals, says Jamie Oliver
The celebrity chef also calls for every school-leaver to know how to cook 10 dishes and government action to combat junk food advertising