All Marketing articles – Page 13
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NewsZespri marketing chief Jiunn Shih announces departure
After nine years with the kiwifruit supplier, Jiunn Shih is leaving his position as chief marketing officer at Zespri, where he helped double sales to over NZ$5bn and build the number one fruit brand across 15 core markets
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AnalysisUS Northwest pear industry set for production rebound in 2025/26
After several seasons of reduced volumes, Oregon and Washington pear growers anticipate significant production increase and export growth
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NewsCo-op debuts Mojito-flavoured grapes
New variety Mojito Fresh will be available in select stores from early next week
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VideoVideo: Alegra’s summer snack campaign shines light on new strategy
Italy’s largest fresh produce company is focusing its summer marketing efforts on distinctive licensed varieties to differentiate itself in key categories
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NewsMeet the experts at Asiafruit Knowledge Centre
High-profile speakers offer unrivalled mix of strategic insights and practical advice at Asia Fruit Logistica’s content hub
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FeaturesFrench apple campaign shows promise
Apple consumption can be given a boost with a focus on taste, according to Marc Peyres, commercial director of French exporter Blue Whale, who sees potential for “flavourful varieties for the future”, including Candine
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NewsNew IFPA campaign puts F&V at heart of improving country’s health
Association tells US leaders: You can’t make America healthy again without fruits and vegetables
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NewsBOOM awards recognise best in organic
Riverford’s Valor potatoes and Isle of Wight tomatoes were recognised in the annual awards, alongside a software company helping new veg box start-ups
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NewsPO steering group forms new trade body
Producer Organisations unite under new UK Fruit and Vegetable Association to call for replacement scheme to fund innovation and ensure parity across UK
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NewsZespri reduces margin to boost kiwifruit grower returns
Zespri has announced a reduction in its fruit return margin percentage, which is expected to deliver an additional NZ$7-8 mn to New Zealand kiwifruit growers in the 2025/26 season
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NewsNew Zealand launches sustainability report for UK food buyers
NZTE has launched its first cross-category sustainability report for UK food and drink buyers, highlighting how New Zealand producers can help retailers meet environmental goals while ensuring supply chain resilience.
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NewsInternational Fresh Produce Safety Symposium tickets selling fast
Final chance to attend fresh produce safety event with special discount for Produce Plus subscribers
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NewsOnly three weeks left to register as an exhibitor for Fruit Logistica 2026
Returning to Berlin on 4-6 February 2026, the leading trade show for the global fresh produce business offers new formats, high-level networking, and unmissable global reach
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NewsRijk Zwaan products earn top taste accolades
Dutch breeding company Rijk Zwaan has achieved recognition for three of its products at the International Taste Quality Institute, with each earning the highest possible rating
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NewsAustralian avocados look to increase international market share
Ongoing B2B and B2C campaigns highlight region’s year-round supply, high-quality fruit and varied use cases
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NewsAustralian Bravo growers increase crop by 25 per cent
Increased volumes meet growing demand across Australia’s eastern states
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AdvertorialSweet C unveils Summer 2025 campaign ‘Blue is the New Orange’ in India
Mandarin brand celebrates freshness, simplicity, and wellness with a high-profile launch event in Gurugram, India, led by Malaika Arora
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VideoRelive Festival of Fresh 2025
The highlights video has landed from Festival of Fresh 2025, which featured big-name speakers, fascinating tours, and this year’s industry awards
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NewsAvocados from Colombia brand makes US debut
CAB said the milestone marks a new era of growth, identity, and opportunity for Colombian avocados
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NewsEquifruit socks it to low banana prices
At the Organic Produce Summit in the US, Equifruit aims to show how affordable it is to switch to Fairtrade-certified bananas, comparing the cost of the annual premium to that of a single sock