All Marketing articles – Page 13
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NewsRockit announces partnership with Chinese megastar Wang Yibo
The all-round actor, singer, dancer, road motorcycle racer and race car driver is well known for his outdoor exploration TV series
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PromotionFestival of Fresh 2026 attracts major UK retailers
Major retail buyers will attend Festival of Fresh, one of Europe’s most important networking occasions for the fresh produce business
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NewsAsda unveils major fresh and frozen range revamp
Retailer has announced the biggest upgrade across product, price and in-store environment in recent years, included dedicated staff in fresh produce aisles, free fruit for children and new lower prices
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NewsGrowers to receive £1.9 mn in legacy AHDB grants
Funding will be distributed via 22 sector trade bodies for three-year projects that support innovation and resilience
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NewsBritish strawberries ‘slow but worth the wait’
UK crop has been delayed due to a cooler spring but flavour is expected to be very strong due to slower ripening conditions
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NewsVignola cherries return with optimistic forecast
Producers in northern Italian region say they expect to maintain market presence into early July as new campaign begins
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NewsEuropean healthy eating campaign lauded at Smile Festival 2026
The Plant Identity Crisis campaign, part of the “A Healthier Europe” project, received eight awards at festival
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NewsM&S unveils four vertically-farmed salad mixes
The new launches, including baby garlic kale and sorrel leaves, are packed within 60 seconds and offer five days extended shelf life
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NewsNanna Tate launches baby potatoes into Tesco
Branston-owned potato brand is responding to sustained demand for convenience and scratch cooking with new easy prep range
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NewsChiquita joins Fresh Express and Planet Harvest on Fresh Communities Tour
US-based initiative expands access to fresh, nutritious food and has already distributed 10,000 fresh food boxes
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NewsOppy celebrates 25 years as one of Canada’s Best Managed Companies
Recognition comes as Oppy continues to expand its global operations following its strategic integration with Dole Diversified North America
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NewsRazor Rock Farms crowned Honey Gold Grower of the Year
Northern Territory farm has a total of 7000 Honey Gold trees including 3600 coming into production at the end of the year
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NewsZespri runs debut TV advert in UK as Morrisons sells first branded packs
Kiwifruit brand’s British market promotions now part of wider European campaign, with further retail partnerships expected to drive demand
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NewsAngela Eagle, Sainsbury’s and M&S among the big-name speakers at Festival of Fresh
From Defra minister Dame Angela Eagle to Sainsbury’s category director Hannah O’Reilly and M&S senior salads buyer Matt Buckingham, event on 10 June features a host of leading voices
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NewsChinese blueberries carve out new space in South-East Asia
Industry makes inroads into markets across the region, driven by advances in varieties, quality and marketing
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NewsBury shows way for healthier school meals
National food standards in the UK are facing an overhaul, and the Soil Association sees Bury as the best example of how councils can deliver healthier, fresher and more sustainable meals
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NewsBritish Tomato Fortnight puts focus on snacking
Wide-ranging industry campaign is putting the emphasis on healthy snacking for lunchboxes and World Cup get-togethers, with samples going out to digital influencers, chefs and key media figures
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FeaturesOrsero targets Gen Z with ‘Exotic Ladies’ campaign
Italian fresh produce brand F.lli Orsero attempts to raise profile among Gen Z consumers with new social media blitz
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NewsBerryWorld’s Charlotte Knowles wins at inaugural Women in Food and Drink Awards
Berry supplier’s marketing and communications director said it was a ‘surprise to be nominated and a shock to win’
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NewsAvocados Australia team up with Strongman champion Eddie Williams on ripeness campaign
Catchy song and video asks consumers if they’re ‘Bruisin’ While Choosin’