All Marketing articles – Page 14
-
PromotionAsiafruit South-East Asia edition out now
Deep dive into the South-East Asia market ahead of Asia Fruit Logistica’s SE Asia Meet Up, plus spotlights on New Zealand, brands and more
-
NewsDel Monte partners with rising British tennis star
New ‘Fresh for the Win’ campaign in partnership with 18-year-old Mimi Xu connects healthy snacking with active lifestyles
-
NewsAvocados Australia appoints Milton Bazley as CEO
Outgoing CEO John Tyas retires after 14 years with the organisation
-
PodcastsFruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
-
NewsTurkish cherry volumes set to recover
This season, Turkish cherry volumes are expected to bounce back in a big way after last year’s frost-bitten campaign
-
CommentComment: The £74 banana is a good look for fresh produce
A new campaign designed to expose over-priced cosmetics offers plenty of hope for the fruit and veg business
-
NewsMarketer of the Year Award 2026 finalists announced
Flavorite Group, Holly Jackson of Hort Innovation and Nutrano Produce Group to showcase their campaigns at Hort Connections
-
NewsCPMA hosts largest ever Convention and Trade Show
Association’s annual event drew record crowd and highlighted country’s growing importance on global fresh produce stage
-
PodcastsThe Fresh Ideas Show: When will people eat more fruit and veg?
Mike Knowles and Maura Maxwell are joined by Chris White as they discuss a major challenge facing the fresh produce business
-
NewsPink Lady Alliance closes after 25 years of stewardship
The non-profit organisation brought together growers, marketers and licensees from major production regions worldwide
-
NewsWaitrose and Worldwide Fruit celebrate two decades of Jazz apples
Partners underline commitment to British growers with special promotional campaign to mark variety’s 20 years in UK
-
FeaturesGreosn: the fresh produce investment firm driving sustainability at speed
Fred Searle speaks to CEO Matt Jarrett about the fast-rising company’s 10‑year plan to “future‑proof British farming and build long‑term resilience”
-
NewsSouth African grapefruit growers expand European push
South African growers are scaling their campaign across Europe, entering France and the Netherlands while expanding German operations
-
NewsPink Lady collaborates with Dash Water to reach new shoppers
New apple-flavoured sparkling water will launch at Tesco in June, reflecting “wider opportunities” for premium produce to diversify through brand collaborations
-
NewsBlue Skies receives King’s Award for Enterprise
Prepped fruit specialist recognised for commitment to sustainable business in prestigious royal honours list
-
NewsThailand launches coordinated campaign to boost fruit exports
Domestic and international promotions set to raise export value and prevent oversupply during peak harvest season
-
NewsSerbia’s blueberry sector holds its course
Serbian blueberry exporters have reason for optimism, says Pureberry director Radoje Đoković, with the outlook for the season looking encouraging
-
NewsZespri red kiwifruit licences fetch NZ$457,000 per hectare
Strong demand drives up price at first auction for new variety, as cost of SunGold licence also increases by 22 per cent
-
NewsJuice brand spends six figures on first campaign
Juice brand Daily Dose, which buys surplus produce from UK farms, has launched its first advertising campaign across out-of-home, digital and in Waitrose stores as it looks to raise UK brand awareness
-
NewsWorld Fresh launches new Canadian dark sweet cherry varieties
British Columbia-based company has been authorised to market five new Canadian-bred cherry varieties to global markets