All Marketing articles – Page 14
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NewsTatayoyo: Rijk Zwaan, Unica and Lidl collaborate on pepper push
The versatile Tatayoyo pepper is benefiting from a collaborative approach between seed company Rijk Zwaan, Spanish producer organisation Unica and discount giant Lidl
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NewsCalifornia avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
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NewsHortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
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NewsBlue Whale revamps apple aisle with innovative marketing
The French apple exporter is focused on gaining in-depth knowledge of consumers to deploy a category-based approach that it says is proving highly successful in French supermarkets
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NewsBranston sponsors school farm-to-fork initiative
Potato grower urges primary schools to take part in Grow Your Own Potatoes programme
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NewsFirst crop of QTee pears harvested in Australia
HBMA-owned variety was first planted in Australia in 2020
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NewsIG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit
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NewsUK imports of South African raisins soar
The UK imported 9,100 tonnes of raisins from South Africa in 2024, up 137 per cent year-on-year
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NewsFlanders unveils bigger, brighter presence at Fruit Logistica
With a joint stand that is “larger, taller and more yellow”, VLAM says a special effort is being made to help Flemish companies stand out in Berlin this year
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NewsPink Lady partners with Judi Love to ‘Empower Your Lunch Hour’
Apple brand has enlisted the help of comedian Judi Love to take on the ”lunchtime taboos that dominate UK offices”
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NewsRiverford launches ‘veg pledge’ to boost five-a-day
Veg box supplier hopes to boost produce consumption after new study shows Brits still don’t eat enough
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NewsBollo melon makes it nine out of nine
Company’s Piel de Sapo scoops ninth consecutive taste award while Sweetheart melon recognised for third time
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NewsSyracuse lemons star in new television advert
Three-year campaign to highlight the PGI-protected Sicilian speciality continues with TV promotion on Rai channels
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NewsChina eyes growth for Lunar New Year
Unwavering demand for high-quality, high-value products is set to drive growth despite economic caution as the Lunar New Year approaches
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NewsEgyptian citrus makes waves
Juhayna’s Amr Eltarabolsy is optimistic for the future of Egyptian citrus, as the company expands in both the fresh and juice markets across the world
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NewsCalifornia Table Grape Commission adds new marketing directors
Alexandra Merritt to become director of global marketing and Lisa Massie to take on director of international marketing for Asia
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NewsBrands bring joy to Italy’s apple business
Continued investment in club varieties, supported by high-profile marketing promotions, appear to have brought sustained growth
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NewsThe Wonderful Company commits US$10mn to LA fire relief efforts
Company pledges financial support for firefighters and police, and says it will also double employee donations
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NewsFresh Produce Vietnam: agenda announced
Fruitnet’s brand-new event in Ho Chi Minh City explores every aspect of the booming Vietnam market
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NewsNew Bollo campaign invites consumers to focus on the good stuff
Citrus joins melons and watermelons in marketing push to reinforce brand’s year-round presence