All Marketing articles – Page 183
-
ArticleBiofruit underlines its organic expertise
German company's new brand identity and communications strategy aimed at emphasising its leadership in the category
-
ArticleNew country brand for Ecuadorean bananas
The label will help to differentiate the country’s offer on the global market and boost competitiveness
-
ArticleFrieda's goes exotic
Rambutan and lychees are back in season at Frieda's Specialty Produce in the US
-
ArticleZespri targets Japanese growth
Participation in trade mission underlines value of tariff reductions under TPP
-
ArticleCompac’s Matt Stillwell wins MOYA 2017
Matt Stillwell of Compac wins the PMA-Produce Plus Marketer of the Award 2017 for the ‘Spectrim launch’ campaign
-
ArticlePicota cherry season just round the corner
Cherries from Jerte Valley in Spain are expected to arrive at British retailers in a month’s time
-
ArticleWatercress season opens with fancy dress and hampers
The Watercress Company has welcomed the first leaves of the UK season by delivering hampers with watercress-related goodies
-
Article'Fuel Up with Dole' this month
Dole continues its Disney marketing tie-up with promotional activity surrounding the release of Cars 3
-
ArticleSpreafico floats exotic islands idea
The company recently trialled a new merchandising approach for its èSquisita exotic fruit brand in Coop Italia supermarkets
-
ArticleOrigine says demand is strong in Asia and Spain
Italian group's kiwifruit notes growing interest from Far East buyers as it prepares to launch major promotional drive in Spain
-
ArticleCold snap slows asparagus
The end of April's cold temperatures slowed asparagus growth but warmer weather this week is expected to boost crops
-
ArticleChile-China MOU will boost mutual trade
New agreement will strengthen cooperation in key areas such as production, exports, promotions and safety
-
ArticleRSA citrus 'swings into summer'
Educating US consumers on the unique properties of South African citrus is at the top of the agenda for 2017
-
ArticleSize matters in tomatoes
As demand grows for speciality tomatoes, producers are focusing on smaller cocktail varieties and a mix of different colours
-
ArticleEat a ‘rainbow’ of veg for National Vegetarian Week
Glorious Soups and Cardiff Met dietician urge consumers to eat different-coloured fruit and veg for health benefits
-
ArticleForty per cent of online groceries ordered on a mobile
As online grocery market expands in UK, the growth of mobile orders is creating new marketing challenges for retailers and brands
-
ArticleHazera opens tomato demo
Company invites growers, retailers and traders to taste and explore at its new demonstration center
-
ArticleEuropean campaign hits Canada
CSO Italy's Freshness from Europe promotional project is on show at CPMA in Toronto
-
ArticleMorrisons to sell ‘cheapest avocado on the market’
Retailer has launched new wonky avocado line with South African fruit selling for £2.40 per kg despite global supply tightening
-
ArticleCosta Rica rides exotics wave
Procomer has launched an ambitious plan to boost exports of key products to Europe and the US