All Marketing articles – Page 180
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M&S launches laser label avos
Mack has supplied M&S with its first laser labeled avocados in a move that will reduce packaging and cut the carbon footprint
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Rooting for convenience
Carrot and parsnip growers are looking to tap into modern consumer trends to help grow a mature category
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Special report: Going Dutch
From premium brands to direct supply contracts to retailers, businesses in the Netherlands are preparing for a new era of trading relationships with the UK. Nina Pullman went to visit
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Flower week celebrates best of British
Annual celebration features a series of designs from five of the nation's top florists
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Say it with sunflowers
Waitrose uses father son sunflower grower team to promote Father’s Day and the start of British Flowers Week
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Consumers want more than ever before
In future, suppliers must deliver health, transparency and convenience in a fast-changing, digitally engaged market
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Giumarra markets Glacier Fresh cherries
Montana-grown fruit to be added to Giumarra's premium cherry offering
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Sunkist kicks off summer season
Sunkist Growers highlights summer citrus at United Fresh 2017 in Chicago
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Costa Rica eyes UK banana market
President of Corbana, Jorge Sauma, tells Nina Pullman of Costa Rica’s plan for growth and why an increase in global banana production is concerning
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Love my Salad promotes tomatoes
Rijk Zwaan's vegetable campaign joins with Prominent Tomatoes to showcase the fruit to bloggers
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Tesco buys extra 500 tonnes of strawberries
Retailer is selling 1kg boxes of strawberries for £3 to help shift crop flush caused by warm temperatures
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Vog backs new apple Crimson Snow
Kiku hails licensing agreement as 'major step' for variety's development and targets 20,000 tonnes in Italy by 2022
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Making veg 'seductive' boosts sales by 25 per cent
Giving veggie dishes indulgent names such as ‘sizzlin’ beans’ can increase sales and consumption, a new study has found
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Parra named new president of Ailimpo
His priority is to create a sustainable, profitable industry capable of withstanding the sharp rise in global production
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‘Now in Season’ heads to Taiwan
Queensland vegetables take centre stage in 10-day promotional programme
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Jazz features in Instagram competition
Contest aims to create a “buzz” around refreshed branding in North American market
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Rebranding and expansion for Innovative Fresh
New look and new Scandinavian office points to further growth for fresh produce industry monitoring experts
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Stunt offers gin and tonic in exchange for a cucumber
Hendrick’s Gin has announced it will serve gin and tonics in exchange for a cucumber in a new take on World Cucumber Day
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The sustainability agenda
How can producers respond sustainably to food crazes and what is the consumer appetite for ethical produce? President of organic watchdog Ecovia Intelligence, Amarjit Sahota, chats to Nina Pullman
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USA Pears gears up for 2017/18 campaign
Consumer promotions will include a in India and a Mexican wrestling themed nutrition promotion in Mexico