All Marketing articles – Page 33
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NewsUnited Exports appoints former Nando’s executive
Group names marketing and strategy expert as global Chief Growth Officer, effective early 2026, to drive international expansion of its OZblu blueberry brand
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NewsWAO research hones in on strategy to grow UK avocado sales
Industry body also outlines plans to grow the category in Europe and Asia
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NewsFoundation for Fresh Produce launches Child Nutrition Education Network
The Foundation for Fresh Produce has launched the Child Nutrition Education Network, a new global initiative aimed at strengthening fruit and vegetable education efforts to address the 400mn children at risk of malnutrition worldwide.
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NewsNew Kissabel marketing campaign set for UK season launch
Worldwide Fruit is leading promotion of the up-and-coming apple brand
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NewsDole to launch Colada Royale pineapple in October
Premium pineapple variety is breeder’s ‘crowning glory’, and offers consumers new flavour experience as well as higher vitamin content
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NewsThe Summer Berry Company harvests premium Malaika raspberry variety
Fruit producer The Summer Berry Company has begun harvesting commercial volumes of Malaika, a premium raspberry variety with jumbo fruit size and exceptional shelf-life, marking the start of wider European availability
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NewsWorldwide Fruit wins Waitrose’s Farming for Nature Engagement award
Supplier has been recognised for investing in wide range of nature-friendly farming projects and pioneering work by several of its topfruit growers
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NewsNew Riverford campaign celebrates freshness and farmers
‘So Fresh It’s Still in the Soil’ dramatises the care, humour and passion of organic veg box supplier’s growers and pickers
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NewsAngela Eagle chooses berry producer for first official farm visit
New minister visited Hugh Lowe Farms with NFU president Tom Bradshaw to tour berry trials and discuss seasonal workers and crop protection
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NewsFruitnet Tomato Congress goes on tour in southern Spain
The second day of Fruitnet Tomato Congress, held in Malaga on 11-12 November, sees delegates explore the facilities of Rijk Zwaan, Unica Group and Granada La Palma
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NewsKissabel expands coloured-flesh apple campaign across global markets
Trademarked trio of apple varieties with bright pink to deep red flesh is set to continue its disruptive commercial strategy as harvesting gets under way in the Northern Hemisphere
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NewsBritish Carrot Day celebrates benefits of the orange veg
Event aims to showcase the crop to consumers
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NewsFrance’s Interfel brings Parisian spirit to Fruit Attraction
The French pavilion at Fruit Attraction in Madrid is set to be alive with tastings and cooking demonstrations, as well as interactive games and live performers
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NewsAgroBerries Group refreshes brand to align with BerryWorld Group
Updated branding “reinforces vertical integration” of international soft fruit giant following landmark acquisition last year
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NewsPortuguese citrus in new export push
Citrinos do Algarve PGI aims to reach new international consumers with major new marketing campaign
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NewsFyffes on a mission to ‘bring more value’ to bananas
Chief commercial officer Frank Burkhardt outlines the banana giant’s efforts to decommoditise the sector and make it more sustainable, despite climate change and geopolitical instability
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FeaturesFawakih eyes Asia potential for Kenyan avocados
Challenges remain, but Kenyan avocados must be ready for big opportunities in Asia, according to Fawakih Import and Export
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FeaturesBlue Whale targets new consumers in Asia with premium push
French exporter Blue Whale believes it can take advantage of the big opportunities for premium apples in Asia thanks to its local presence and tailored approach
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NewsAlbert Bartlett teams up with cheese brands for new mash range
New spicy and smoky variants are launching in Morrisons
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NewsUSDA awards US$8.3mn to expand specialty crop exports
The US Department of Agriculture has allocated US$8.3mn in funding to help 11 recipients address trade barriers and expand international market access for specialty crops through its Technical Assistance for Specialty Crops programme