All Marketing articles – Page 32
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NewsFresh Del Monte teams up with Florida Panthers for 2025/26 NHL season
Campaign includes interactive in-arena experiences, community events, digital content and youth hockey initiatives
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FeaturesNorth Macedonian cabbage finds seasonal niche
North Macedonia has seen its share of the European cabbage market increase through early harvests and competitive production
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NewsBanana Gym Pass campaign returns for National Banana day
Australian Bananas partners with gyms across the country to provide a free workout for purchasing a banana
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NewsAsiafruit Knowledge Centre: Sky’s the limit in tropicals
Category experts stressed the importance of branding and varietal development as new opportunities emerge in the fast-growing tropical fruit sector
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NewsOppy integrates Dole Diversified North America sales operations
Fresh produce group Oppy has strategically integrated Dole Diversified North America sales operations into its business, effective from 1 October, in a move designed to expand capabilities and accelerate growth across North America
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NewsFreshfel backs EAT-Lancet call for fruit and vegetable policy shift
Freshfel Europe has welcomed the latest EAT-Lancet report on sustainable food systems, saying it aligns with the association’s calls for a drastic shift in EU policies to position fruit and vegetables as key partners in addressing rising societal challenges
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NewsMigo targets European expansion with ‘exceptional’ pear harvest quality
Variety owner EFC plans to expand its marketing campaign across Europe this autumn, underlining the product’s convenience and flavour
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NewsTozer Seeds puts celery centre stage with new initiative
Company seeks to drive collaboration within the Spanish celery sector to promote consumption
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NewsFyffes wins sustainability excellence award
Global banana and fruit producer Fyffes has been recognised for its environmental sustainability efforts at the FPC Fresh Awards in London, winning the Ethical Sustainability Excellence 2025 award
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NewsVog launches Marlene processed range as it marks 80th anniversary
As market demand continues to evolve, Italian apple consortium has launched a new range of branded products including purées, juice and dried chips
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FeaturesExceptional quality cheers Belgian topfruit growers
After last season’s wet conditions, Belgium’s organic apple and pear producers welcomed this summer’s unusually sunny weather, which is partly responsible for the “incredible quality” of the new harvest
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NewsFruit Attraction claims record participation
Organisers of fresh produce trade show report significant growth in visitor and exhibitor numbers at this week’s three-day exhibition in Madrid
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NewsIBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
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NewsJingold partners with SpongeBob for kiwifruit campaign
Cartoon character will convey Jingold kiwifruit’s healthiness and vitality, with special promotions set to run until late January
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NewsRockit launches Mid-Autumn Festival campaign
Online and offline marketing, premium giftboxes and a new Gold Selection range on offer during one of China’s peak consumer demand periods
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NewsAbel & Cole highlights fresh on day of new HFSS rules
Industry welcomes opportunity to put fresh produce in the spotlight
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NewsComment: Why we need to talk about seasonality
Reawakening consumer understanding of seasonality could help boost British produce sales and incentivise growers to diversify into other crops that suit UK conditions, writes founder of procurement group Regency Purchasing, Alex Demetriou, as British Food Fortnight kicks off
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NewsFresh Del Monte partners with Disney’s Zootopia 2
Fresh Del Monte Produce is launching a comprehensive marketing campaign with Disney’s Zootopia 2, featuring over 500mn co-branded fruit stickers and tags across global stores to promote healthy eating habits
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PodcastsApples, pears and Amazon’s next move
In the latest episode of FPJ’s podcast, retail expert Karen Green joins Nina Pullman to digest news of Amazon Fresh’s closure in the UK. Plus: UK apple and pear season kicks off
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NewsInterfel relaunches Fraich’Force animation series for French children
French association announces return of its animation series, which features twelve new episodes encouraging fruit and vegetable consumption among six to ten year-olds