All Marketing articles – Page 30
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NewsRockit Global appoints Cullen Zhang as new GM Greater China
Zhang joins Rockit after eight years with confectionery and snack foods company Pladis
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NewsFruitmasters and Limgroup unveil seed-bred strawberry brand
Dutch companies launch Sonrosa, a seed-bred berry that reportedly grows in just 16 weeks
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News#GrowingtoLove set to return in 2025
Veg Power’s ‘Growing to Love’ campaign is set to return next year after proving a hit across 375 UK primary schools
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NewsFrance prepares for apple marketing push in India
A new campaign backed by Interfel aims to highlight the quality of French apples, including red-fleshed variety Kissabel
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NewsAgenda announced for Fresh Produce India 2025
Quick-commerce revolution, India’s rise as a producer of new fruits, and game-changing technologies among key topics in focus at premier industry event
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NewsLandmark international programme set to boost Australian Grapes brand
Five-year marketing programme takes a multi-pronged approach to grow the Australian table grape profile with direct involvement from producers and exporters
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NewsPink Lady announces Disney partnership
“Unprecedented partnership” will promote healthier eating across eight European countries
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News‘Sad’ bananas motivate shoppers to reduce food waste, research indicates
A study from the UK’s University of Bath has shown how labelling lone bananas as ‘sad singles’ increases consumer empathy, boosting sales by 58 per cent
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NewsBigbucks takes South African apple industry by storm
An increase in new plantings of the variety has led to a rapid rise in production
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NewsMountain Blue Orchards wins landmark court case in China
Victory marks first successful protection of Blueberry Plant Breeders Rights in China
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NewsEgyptian citrus lands in India marking the start of the season
IG International celebrates with ceremonial opening of the first container of fresh grapefruit and lemons
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NewsBelgian Conference pears make inroads in Brazil
The vast Brazilian market has traditionally been dominated by pears from Portugal and Argentina, but the Belgian Conference is now winning over consumers in the country
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NewsBerry breakthroughs on show at BerryQuest
Tasmania hosts four-day event featuring farm tours, a conference and trade show with international speakers, workshops, and networking opportunities
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NewsDelayed start leads to positive finish for Darwin mango producers
Red Rich says well-timed rainfall and an organised packhouse turned the season around following a slow start
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NewsConsistency key to category growth for Piñata Farms
Piñata Farms sees growth potential for Australia’s berry category, calling on industry to commit to higher quality fruit, improved cold chain processes and a better retail offering
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NewsCPB uses tech to boost prune engagement
California Prune Board takes prune orchards to global audiences via virtual reality project
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NewsAngus Soft Fruits marks 30 years at annual conference
Scotland’s leading berry supplier hosted its yearly conference this month, celebrating 30 years of business and assessing the best path forward for its growers and partners
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NewsFairtrade Fortnight drives up sales
Fairtrade sales in the UK outperformed the market during the 2024 incarnation of the annual campaign, according to the Fairtrade Foundation
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NewsSaudi dates going mainstream in Europe
With consumption remaining relatively low across the continent, the potential growth for Saudi dates is huge, according to Yogi Geheniau of Dutch-Saudi collaboration Yogi & Yousef
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NewsTatayoyo wins award in Romania
Rijk Zwaan’s snack-sized pepper, the 2023 FLIA winner, has landed a best product prize in Romania