All Marketing articles – Page 30
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FeaturesTunisia finds advantage in date heritage
Dates are helping to meet rising demand for healthy sweet foods, and Tunisia’s Deglet Nour variety, sold with the branch attached, offers an extra visual appeal
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NewsPeru, Mexico and Chile officially launch the Global Grape Group
Alliance seeks to promote industry’s sustainability by enhancing promotional efforts to increase fresh grape consumption in the US
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NewsThe robot from Del Monte says ‘buy my bananas’
Marketer confirms it is trialling automated merchandising units in three Chicago supermarkets to encourage shoppers to select its fruit
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NewsExpert voices, fresh perspectives at Fruitnet Tomato Congress
Fruitnet’s industry-leading event for the global fresh tomato business comes to Malaga, Spain, on 11-12 November, with expert speakers set to explore how the category is likely to evolve in the coming years
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NewsEat Them To Defeat Them drives huge rise in kids’ veg consumption
Veg Power releases results of evaluation data showing the impact of the campaign
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NewsFormer CBBC presenter fronts Red Tractor consumer campaign
Angellica Bell hosts intergenerational cook-off to tap into nostalgia of cooking together as a family
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NewsDole and Truval expand Smurfs campaign in China
Promotions for co-branded Belgian Conference pear to include in-store tastings across cities nationwide
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NewsZespri wins landmark IP case in China
Kiwifruit marketer successfully prosecutes plant variety rights infringement case involving unauthorised production and sale of Gold3
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NewsPalestine Gardens exports dates against odds
Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast
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NewsSati and Transnova Africa win platinum logistics award
The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports
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NewsNew housing among threats to future of UK orchards
Developers, local authorities and retailers can all play a part in securing the future of commercial, cider and community orchards, new report finds
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NewsIFPA Global Produce & Floral Show concludes after “transformative days”
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
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NewsSwede championed in new campaign involving schools, retailers and growers
School tastings, farm tours, limited edition varieties and traditional stories are all part of a major new campaign to reintroduce swede as a modern ingredient at the heart of Scottish food culture
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NewsA scary swap: Tesco to sell ‘monster’ swede for Halloween carving
Extra large ‘Monster Mash’ swede is being promoted ahead of Halloween in partnership with Scottish grower ESG Drysdale
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NewsRijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
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NewsZespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
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NewsBritish Butternut gets campaign push
Seasonal squash is being promoted thanks to a new partnership between Veg Power, Barfoots, Waitrose and Sakata
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NewsHazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
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NewsRob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
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NewsPerfection Fresh rolls out the red label with new brand campaign
Integrated campaign spotlights the company’s masterbrand with produce love story