All Marketing articles – Page 30
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NewsAvocado Africa 2025 set for Nairobi
The fifth International Africa Avocado Congress takes place in the Kenyan capital on 27-30 May, with a focus on how to boost the competitiveness of African growers
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NewsGrowing demand for organic is being ‘handed on a plate’ to EU suppliers
UK growers are unable to match burgeoning demand in organic as new figures show low conversion rates due to uncertain farming policies
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NewsJoy Wing Mau and Aeon Retail collaborate on Superplum mango launch
Collaboration exemplifies growing partnership between China and India, according to Joy Wing Mau representative
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NewsFairtrade “remains the go-to ethical label” for shoppers
Clear link to responsibly made products is recognised by consumers of all ages, new research shows
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NewsAutumncrisp gains ground in Southern Africa
It has been another year of progress for the Autumncrisp grape variety in South Africa
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NewsSoluna apples set sights on China Australian mainland apple exports approved
Fruit West Cooperative believes Soluna matches consumer preference for premium fruit in China
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ArticleA view from the outside
Health stories, protein, gut health and meat alternatives are some of the hot topics I found while covering food and farming from a consumer perspective
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FeaturesUSAID cuts a “threat” to small farmers in developing world
The consequences of the termination of USAID-funded technical assistance programmes are hard to predict for the global fruit and vegetables business, but small producers are likely to be the first to feel an impact
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CommentComment: Who profits from proprietary produce?
Horticultural IP lawyer Darron Saltzman argues there could be a fairer way to structure variety licensing agreements
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NewsSunkist spotlights California grapefruit
Group says its grapefruit combo bag is ”tailor-made for summer’s big moments”
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NewsComing soon: FPJ Festival of Fresh Special
FPJ’s Festival of Fresh Special explores the big opportunities and challenges in British berries, as well as a getting you ready for our summer celebration
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NewsIFPA unveils 2025 Public Policy Agenda in Washington
Strengthening agriculture, expanding nutrition and advancing trade are the key pillars of the IFPA’s policy
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NewsDel Monte’s Rubyglow Pineapple named Best Food Innovation
Pineapple is recognised at the World Food Innovation Awards 2025, highlighting the company’s ”continued leadership in pineapple innovation”
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NewsFruitful Ventures underlines quality standards with Bloom brand relaunch
Premium brand is used for select range of products supplied by Olympic Fruit, Hoofdman-Roodzant, and Fresh-Pride
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AdvertorialMFC adds character with new brands
(l-r) Dandy Mandy, Cara Kisses and Nifty Navels Leading Australian citrus packer-exporter Mildura Fruit Company (MFC) welcomes a third addition to its new range of brands ahead of the 2025 season. Nifty Navels will join Dandy Mandy and Cara Kisses as part of the company’s ...
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NewsNew data shows Japanese consumers don’t prioritise locally grown fruit
Freshness, nutrition and ability to use all of the product given highest value
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NewsT&G Global expands presence in Asia with new office in Taiwan
Taipei City office is the sixth in-market office in Asia for the New Zealand apple marketer
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NewsFrom Brittany, with pride
Prince de Bretagne’s product manager Pierre Gelebart explains how the collective brand allows small-scale market gardening to continue to thrive
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NewsEast of England Co-op trials new date brand
Datekin looks to position itself as “quick and sustainable energy boost” through trial at selected stores in East Anglia
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AnalysisFruit Logistica: Strategies for adapting to changing markets
This Fresh Produce Forum session looked at how flexibility, resilience and adaptability could be improved to survive successfully in volatile and turbulent markets

