All Marketing articles – Page 28
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NewsNew Bollo campaign invites consumers to focus on the good stuff
Citrus joins melons and watermelons in marketing push to reinforce brand’s year-round presence
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NewsBritish berry industry future “under threat”
Growers warn of difficult year to come despite the British berry sector hitting record milestones
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NewsAsiafruit Knowledge Centre: Breeders break down the future of fruit
Leading breeders discussed what the future holds for varietal innovation and how new offerings will meet the needs of growers and consumers at Asiafruit Congress
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NewsDriscoll’s Sweetest Batch return to Australian shelves in 2025
New season of premium strawberries available to Australian consumers through the first three months of the year
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NewsWA Farm Direct commences Queen Garnet sales in Western Australia
Australian-bred plum to hit shelves in Western Australia across summer with exports bound for Asian markets
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NewsFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsBranston launches “nostalgic” all-rounder potato brand
Nanna Tate range includes varieties selected for suitability to various cooking methods and dishes
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PromotionComing soon: FPJ Marketing & Branding Special
FPJ’s first-ever Marketing & Branding Special celebrates innovation and offers inspiration as opportunities for fresh produce brands grow in the UK
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NewsUnited Fresh identifies key trends influencing fresh produce in 2025
Food is medicine, compostability, and wellness among the trends set to make their mark according to New Zealand organisation
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NewsTaiwan celebrates Lunar New Year with Tasmanian cherries
Start of season launch event will host Taiwanese importers, buyers and key representatives from the Australian state’s cherry industry
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NewsTemptation Valley brand spotlights New Zealand apricots and cherries
Ardgour Valley Orchards’ new premium brand set to capture attention in domestic and international markets with fresh look
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NewsLeaderbrand watermelons to hit stores earlier than ever
New flavour-filled varieties were harvested two weeks early this season thanks to good weather
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NewsWestfalia acquires Belgian avocado specialist Syros
The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy
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NewsUS blueberries get export funding boost
The country’s Highbush Blueberry Council is awarded US$1.5m to further develop export market opportunities
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NewsNew CMI Orchards campaign links well-known apple varieties with premium counterparts
Campaign markets Juici, Ambrosia Gold and EverCrisp brands amid fall in Honeycrisp production
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NewsRecord Central Otago cherry crop bound for world markets
Southern Fruits International launches new Moment cherries brand ahead of bumper season
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CommentCan Veganuary get its veg back?
Harvey Choat, MD of food and drink comms agency Nexus, argues that the 2025 Veganuary campaign risks alienating consumers and should instead focus on a message of ‘plant-more’ rather than ‘meat-less’
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NewsLunar New Year edition of Asiafruit out now
Lunar New Year coverage, a special feature on Australia and a keynote interview with Guangzhou Jiangnan market chairman, Ye Canjiang in celebration of the wholesaler’s 30th anniversary headline this issue
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NewsTasmanian cherry season underway
First boxes of Tasmanian cherries are now available across the state as exporters prepare for international sales
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NewsNew Zealand horticulture export revenue forecast to hit new heights
New report projects New Zealand horticulture export revenue to reach NZ$8bn