All Marketing articles – Page 29
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PodcastsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
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NewsFresh Del Monte builds on its 'pillars of strength'
Gianpaolo Renino, senior vice-president of Fresh Del Monte Europe and Africa, outlines the key products and strategies that will support the company’s year ahead
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NewsHalos return to screens with first campaign in five years
US mandarin brand set to debut two new television advertisements that focus on its popularity as a healthy snack item
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CommentComment: Pink Lady changed the face of apple marketing
As the founder of Pink Lady Europe steps down, Chris White recalls his first encounter with the apple in Australia during the early 1990s
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NewsVeg Power strengthens board with four new members
Simon Conway, Tom Firth, Tom Lindsay and Karen Schenstrom join Veg Power board
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NewsPink Lady Europe bids au revoir to founder
Organisation pays tribute to Didier Crabos as it elects new chair at annual meeting in Montpellier
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NewsProduce Plus Summer out now
Scott Montague discusses the next chapter for Montague Farms and Australia’s berry category is in the spotlight ahead of BerryQuest 2025. Plus, features on summer favourites mangoes and stonefruit
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NewsOrganic yellow kiwifruit a winner in Italy, Belgium and Greece
It’s Bio campaign sees strong demand growth among consumers who are concerned about health and sustainability
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NewsChestnuts coasting on the local market
New brand secures deal with Coop Italia for its northern Italian production as volumes return to historical level
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NewsJD Super celebrates start of Chilean cherry season in China
Chinese retailer aims to sell Rmb5bn of Chilean products over three years with strategic cooperation agreement
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NewsSeason’s first South African stonefruit arrives in India
This year’s campaign will include retail promotions and various consumer engagement activities
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NewsFestival of Fresh 2025 partners with Worldwide Fruit
Worldwide Fruit will host tours of its state-of-the-art packhouse, as UK’s leading fresh produce event heads to Spalding, Lincolnshire on 5 June
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NewsOrsero sells limited-edition Christmas avocado packs
Boxes of four perfectly ripe Hass available across Italy, as marketer underlines its ability to supply the fruit year-round
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AdvertorialFruit deepens international ties between Pengsheng and Peru
Pengsheng and Jiaojie cross-border fruit traceability livestream The fruit trade plays an increasingly important role in global economic development. During this year’s Double Eleven Shopping Festival, Shanghai Pengsheng Industrial took the lead in this space by collaborating with well-known blogger JiaoJie to launch the first-ever cross-border fruit ...
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NewsJamie Oliver to judge World Food Photography Awards 2025
The celebrity chef joins panel to judge contestants aged 17 and under for new ‘Jamie Oliver Youth Prize’
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NewsBloom Fresh announces licensees in China
Announcement comes amid continued commitment to pursue license infringement across the nation
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NewsAthletic duo fronts new Ailimpo campaign
Initiative seeks to show how lemons and grapefruit can help improve sports performance
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NewsFruitnet Tomato Congress heads to Malaga, Spain, in 2025
The tomato category’s leading event, Fruitnet Tomato Congress, is back on 11-12 November 2025 at a new location in Malaga, close to one of Spain’s primary tomato production areas
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NewsNZ Summerfresh announces commercial names for apricot series
Names for new apricot varieties inspired by New Zealand’s summer season
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NewsBox Divvy connects tomato growers directly with consumers
Modern cooperative supports Australian growers through truss oversupply, paying up to double the market price