All Marketing articles – Page 54
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NewsShopper activiations to drive US blueberry sales
USHBC launches new retail shopper activations to boost blueberry sales, a programme that includes partnerships with over a dozen retailers nationwide
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NewsAvocados Australia celebrates launch into India
Ambassador Brett Lee joins stakeholders at launch event in New Dehli
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NewsColes launches recyclable paper packaging for mandarins
Coles replaces plastic net bags for Coles Unique Selection mandarins with recyclable paper alternative
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NewsKissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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NewsUSHBC announces pickleball partnership
US Highbush Blueberry Council and Major League Pickleball team up to increase blueberry consumption and fuel healthy, active lifestyles
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NewsOppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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NewsE.E. Muir & Sons changes name to Muirs as part of brand update
Leading Australian family-owned agribusiness unveils new brand position ‘Grow Forward’
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NewsRetail execs deny exploiting UK growers
Supermarket bosses defend retail-grower relationships at EFRA Committee inquiry
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NewsUS mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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PodcastsFruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses
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NewsVeg Power’s ‘Growing To Love’ returns to UK schools
Tomato growing campaign designed to encourage primary school children to eat more veg relaunches this year with support from celebrities
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NewsWSU runs online contest to name WA 64 apple
Naming contest part of wider rollout that will see variety reach growers in 2026 and retailers by 2029
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NewsStage set for Asia Fruit Logistica’s China Business Meet Up
Trade visitors can register free for the Shanghai event, which includes a high-profile line-up of speakers and sponsors
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AdvertorialJoy Wing Mau Group attends Global Cherry Summit
Joy Wing Mau attends key event in Chile to join hands with leading players in promoting development of the cherry industry
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NewsCrimson Snow apple volume overtakes Kiku for first time
As Kiku Variety Management celebrates 25 years in business, the success of this white-skinned variety points to a bright future for the club apple specialist
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NewsSunkist highlights start of California Star Ruby grapefruit season
National Display contest in the US this July will look to help retailers boost the grapefruit category by promoting flavour and health benefits
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NewsBrand refresh signals new direction for Olympic Fruit
Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’
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AdvertorialNew varieties dominate Chilean table grape offering
Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season
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NewsRockit launches partnership with Kung Fu Panda
Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging
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NewsMOYA deadline approaches
Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence