All Marketing articles – Page 54
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NewsBelgian Conference pear primed for growth
With good quality expected this season, hopes are high for the Belgian Conference pear on Asian markets, with Thailand recently opening up, while airfreighted vegetables continue to find a place on the market
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NewsNatural Delights hosts annual harvest tour at Arizona property
The medjool date company has reported 16.1 per cent growth year on year
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NewsTenderland vegetable brand launched in North America
Mexico-based SL Produce aims to build on recent expansion with introduction of new label highlighting responsible agriculture
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NewsRijk Zwaan: room for sweet pepper growth in Asia
Vegetable seed company Rijk Zwaan hosted a sweet pepper seminar in Hong Kong at the start of September to discuss the “enormous” market potential in the region
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NewsWholesalers urged to promote British produce
Love British Food calls on UK wholesale sector to highlight British produce in a bid to boost demand
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NewsFraich’Force campaign back for fortnight of promotions
Fraich’Force has returned with a campaign on TV, online and at in-person field events from 1 October until 30 November, encouraging people to try, or to rediscover, fresh fruits and vegetables
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NewsSanLucar sticks with Stuttgart for Champions League promo
Wide range of branded fresh and prepared fruit part of new campaign to promote healthy eating and support social causes
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NewsTaste research to set new standard for apples, says FruitMasters
Dutch cooperative FruitMasters has launched a new taste guide with the aim of standardising the apple assortment on shelves
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NewsJaffa refreshes brand identity as product range grows
New logo and brighter, bolder visuals to be applied across expanded product portfolio, and rolled out to all Tesco stores in the UK
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NewsBetrimex secures coconut partnership with Jiangnan Market group
Vietnamese importer-exporter signs MoU with Jiangnan Market Imported Fruit Chamber of Commerce
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NewsAsiafruit Indonesia edition out now
Exclusive interviews with outgoing WAC president Todd Fryhover and Foodhall’s head of fresh merchandise, Agus Lawi, plus features on Indonesia, apples, grapes, citrus and more
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NewsTrade comes together at Summit in Chile
Joint Fruit Logistica and Asia Fruit Logistica business meet-up in Santiago on 22 October provides engaging content and networking opportunities
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NewsKissabel returns with new-season campaigns across US and Europe
Worldwide Fruit’s commercial director Hannah McIlfatrick describes apple range as “unique” and “truly different”
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NewsEl Ciruelo debuts new slogan
Campaign invites consumers and customers to take better care of themselves
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NewsProduce Plus Spring out now
MOYA winner Kristie Emerson discusses Quke O’Qlock campaign, sustainability gets the spotlight, plus category features on avocados and salads
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NewsDaniel Sauvaitre elected president of Interfel
At the elective General Assembly held on 24 September, Daniel Sauvaitre was appointed president of Interfel alongside vice-president Christian Berthe
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NewsBlue Whale says Candine ready to pack
The first Candine apples of the season are ready for packing, according to Blue Whale’s Mehdi Benaissia, who says the variety is perfect for the Asian market
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NewsAustralian association pitches apples as ‘guilt-free’ snack
New campaign called No Snackgrets wants more consumers to see apples as a healthy product to eat between meals
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NewsFyffes research highlights pineapple storage failings
More than 80 per cent of consumers fail to store pineapples correctly, eating them later than is optimal, the group finds
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AdvertorialNew Zealand on show at Asia Fruit Logistica
The New Zealand fresh produce industry showcased its expansive, high quality offering in Hong Kong on 4-6 September