Marketing – Page 23
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ArticleHealth benefits of raisins highlighted
Raisins South Africa launches new campaign championing the category as a 'natural powerhouse'
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ArticleApeel limes head to Europe
Apeel and Robinson Fresh to bring longer-lasting limes from Mexico to European markets
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ArticleGolden Bay Fruit rebrands
New Zealand-based company embraces “colourful beginnings” with new brand identity
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ArticleRedPop takes first bite of European market
First ever commercial campaign for new, branded variety described as "perfect snack apple" has begun
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ArticleDole creates new exotics division and consumer label
World's largest fruit and vegetable company will introduce Dole Exotics and BE Exotic at Fruit Logistica in Berlin
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ArticleOppy spotlights T&G apples in Canada
Customised marketing efforts pay off as Envy and Jazz apple sales continue to grow
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ArticleTribelli ramps up consumer marketing campaign
The sweet pepper brand is planning a wide range of consumer-focused activities across key European markets
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ArticleVerna campaign targets young consumers
The variety’s lower acidity makes it ideal for children, Ailimpo says
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ArticlePairwise launches brand for gene-edited fresh produce
Stoneless cherries and black raspberries among products set to be marketed under new consumer range
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ArticleAM Fresh launches Mexican grape venture
Terramara Fresh established in partnership with Chilean table grape producer-exporter Rio Blanco
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ArticleRockit launches Ramadan campaign
Well-known artist helps showcase miniature apple offering in the Middle East and South-East Asia
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ArticleBerry Gardens launches 2022 campaign
Olympic star Dame Jessica Ennis-Hill will once again lead Berry Gardens' campaign to promote health benefits of British varieties
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ArticleSanLucar to showcase tomatoes on Kitchen Stories
Company to launch range of tomato recipes for German consumers on the digital cooking platform
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ArticleTessa apple spread its wings across Europe
The new club variety is transitioning from newcomer to established market player
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ArticleSun World releases new grape varieties
Partnership with Cornell AgriTech bears fruit with the launch of Sugrafiftytwo and Sugrasixty
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ArticleWhat's the future for the global grape business?
The Global Grape Congress took place live online on 17 March, uniting the leading players from all over the world and exploring what the future holds for the business
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AdvertorialIn&Out: growers commit to conserve 'blue gold'
Advertorial: Innovative irrigation and other new techniques help produce high-quality fruit and veg while saving water
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ArticleUK grape sector ‘needs to focus on value’
Retailers and suppliers must seize opportunity to add value to their offer amid price competition and surging input costs, say industry experts
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ArticleMarlene's offer blossoms as spring begins
Four-seasons campaign continues with launch of fresh marketing activities and debut for two new apples
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ArticleTango turbo boosts marketing campaign
Seedless mandarin brand debuts in Portugal and UK, while promotions in Spain and Italy intensify