Marketing – Page 23
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NewsPink Lady sponsors new food photography category
The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year
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NewsNew theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
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NewsVog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
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AnalysisPositive forecast for global avocado business
The avocado trade will continue to grow in an increasingly competitive market, according to a Rabobank report
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NewsHealth and sustainability drive Greenyard partnerships
Group joins forces with The Vegetables Chef and We’re Smart World to promote and innovate for healthy and sustainable diets
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NewsSpain and Portugal team up for new European almond campaign
Three-year campaign will focus on the sustainability and quality of almonds from the Iberian Peninsula
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VideoFresh Produce India kicks off
Opening session sees Reliance Retail’s Saurabh Raina and WayCool Foods’ Karthik Jayaraman discuss future of fast-developing Indian market
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AdvertorialIn&Out sees new challenges for EU fruit and veg sector at Macfrut 2023
Apo Conerpo’s EU co-funded campaign comes to the fore at the Rimini event and launches Shake&Go, a new consumer competition to win 100 portable smoothie makers
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NewsAnecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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NewsExpectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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NewsCoca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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NewsNew campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
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NewsDel Monte named one of America’s most-trusted companies
The company is ranked number 14 in the food and beverage category for consumer, investor, and employee trust by Newsweek
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NewsDole targets people who have never eaten a banana
To coincide with National Banana Day, company launches marketing campaign in the US aimed at small minority of adults yet to try the fruit
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NewsAll aboard the Fyffes Fruitmobile
Fresh produce group introduces a towable banana and pineapple station and display unit in Ireland
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NewsJoya apples increase visibility in Ireland
With Joya apple volumes up this season, Joya Europe sees potential for growth on the Irish market and raising brand awareness is the immediate priority
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NewsBelgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why
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NewsDel Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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NewsIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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NewsWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability