Marketing – Page 32
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ArticleSunburst brand gets boost in the UK
Coregeo and Hochfeld are working together to grow the pink-fleshed Sunburst apple brand
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ArticleKoyuncu Group convinced of tomato potential
The Turkish group has opened a high-tech greenhouse for tomatoes in the west of the country, with big hopes for European and Middle Eastern markets
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ArticleOrganics Unlimited to celebrate 17th annual Grow month
The month-long campaign aims to raise awareness of company’s social responsibility programme
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ArticleBanana artwork puts low pay in spotlight
A collaboration between the Fairtrade Foundation and ‘Banana Bruiser’ artist aims to highlight the challenges faced by low-paid banana growers
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Article“Promising future” for Egyptian mangoes
Following years of improvements in the sector and the adoption of strict procedures, exporters say Egyptian mangoes are ready to reach their potential
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ArticleIsmailia Mango Festival promotes Egyptian exports
Egypt’s main mango producing region has introduced an event to celebrate and promote Ismailia mangoes, with the aim of encouraging exports and attracting new investment
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ArticleSlam dunk for SanLucar as it is named EuroBasket’s official event partner
The company is planning an extensive point-of-sale campaign with retail partners alongside sponsorship of championship
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ArticleExtreme weather set to cut European topfruit crop
Drought conditions in Europe are expected to slash apple and pear volumes this season, with squeezed growers hoping for better prices as a result
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PodcastsFruitbox 86 · Marc Peyres, Blue Whale
Marc Peyres of Blue Whale talks Chris White about the major challenges facing growers and exporters of apples and pears in Europe and the rest of the world
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ArticleCasa Brasil festival gears up to celebrate Brazilian food and culture
Fortnight-long event in London will showcase the best of Brazilian produce and feature live cooking demonstrations from the likes of celebrity chef Luciana Berry
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ArticleQtee kickstarts BelOrta pear campaign
The pear variety will once again be marketed under the Belgian cooperative’s Earth label, as Qtee starts the final year of its transition to organic
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ArticleSyngenta to showcase offerings at Fields of Innovation
Vegetable seed specialist will demonstrate crops, technology and emerging opportunities on 27-29 September
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ArticleSA Sultanas’ sustainability drive goes on
Raisins South Africa says that higher-than-average rainfall has failed to hold back SA Sultanas’ sustainability efforts
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ArticlePink Lady Food Photographer of the Year open for 2023 entries
New category added for images showing the joy experienced through food
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PodcastsFruitbox 85 · Dominik Wozniak and Philippe Binard, WAPA
Chris discusses the European apple and pear forecasts that were recently released at Prognosfruit in Serbia
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ArticleProseal offers heat sealing classes
Training masterclasses are being offered to retailers and their suppliers to improve the quality of film sealing
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ArticleSouthern hemisphere Jazz arrive in UK supermarkets
Jazz is now UK’s fifth most popular apple variety and wants to reach more consumers through health-focused marketing activities
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ArticleOzblu Global Conference returns
United Exports hosts international blueberry event in South Africa’s Western Cape focusing on customer-led innovation
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ArticleReasons for optimism despite challenges, say topfruit experts
A lengthy list of challenges is a concern for all in the apple and pear business, but WAPA representatives speaking from Prognosfruit 2022 in Belgrade highlighted the sector’s continued positivity
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ArticleBerries Unlimited launches Honey Champion
US company releases new haskap variety that it says has 15-20 per cent higher yields