Marketing – Page 42
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ArticleUK hungry for RSA apples and pears
Global South African apple and pear exports climb 9 per cent, with the UK again a key market
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PodcastsFruitbox 73 · Juan Martín Hilbert, San Miguel
Lemons remain in demand, but the world’s largest producer says more must be done to promote the fruit
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ArticleFruit Logistica moves to April 2022
Messe Berlin changes event dates in light of worsening situation in several European countries
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ArticleSouth African stonefruit seasons starts
This year's stonefruit campaign in the UK will have a bigger emphasis on industry and retail promotions
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ArticlePort International offers Leyre strawberries
German importer adds variety to its assortment of premium strawberries
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ArticleItaly’s appetite for avocados continues to grow
Importer Battaglio and agency SG Marketing emphasise fruit’s enormous potential as imported product
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ArticleItalian firms prepare 'high-impact' Envy apple campaign
Vog and Vip have produced their first television advertisement for the premium sweet apple brand
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ArticleTomato Congress back in Rotterdam
Global Tomato Congress is set to return as a physical event next March, with expert speakers providing insights into all areas of the tomato business
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ArticleCitrus benefits from health focus
Highlighting the nutritional qualities of citrus is a reliable way to boost consumer demand, according to speakers at Global Citrus Congress
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AnalysisMarketing term easy peeler is 'too generic'
Citrus marketers call for more focus on quality of individual varieties, as well as category's nutritional benefits
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ArticleFreedom flourishes in premium market
In a crowded commercial arena, the Calabria-based citrus company continues to stand out from the competition
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ArticleFruvenh campaign focuses on cauliflower
Fruit & Veg: Natural Health! project says it is a good year for high quality, healthy cauliflower
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ArticleJingold launches ecommerce website
Company says it wants to develop closer, more direct connection with increasingly health-conscious kiwifruit consumers
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ArticleVog promotes year-round organic range
New branded varieties RedPop and Giga are now part of the consortium's organic apple portfolio
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ArticleEgypt rising up citrus ranks
Strict markets like Japan are opening up to Egyptian citrus, which exporters view as a mark of the country's major progress on procedures
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PodcastsFruitbox 71 - Mark Landini, Landini Associates
What does the perfect supermarket produce department look like? And more importantly, how does it operate?
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ArticleF&V "can help create healthier planet"
Freshfel has urged global decision-makers not to underestimate the role fruit and vegetables can play in achieving a healthy planet
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ArticleSanLucar conjures up new Encanto promotion
Company hopes some of the magic in Disney-Pixar's latest film will rub off on its own fresh fruit and vegetable sales
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ArticlePort wins sustainability award
Port International wins Sustainability Heroes Award 2021 in the carbon footprint category
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AnalysisWhat next for the fresh produce business?
As we head towards 2022, we want you to tell us what's really happening in the world of fruit and vegetables