Markets news from Eurofruit – Page 10
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Anecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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Tomato Masters finds synergies with fish farm
In its efforts to guarantee the sustainability of its greenhouse vegetables, East Flanders producer Tomato Masters is working with a neighbouring fish farm to ensure optimal use of water
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Expectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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Dutch trade mission courts Indian partners
PIB India cluster will visit Hyderabad and Delhi in new trade mission next week
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Aldi completes living wage verification pilot on banana farms
Retailer successfully pilots an innovative living wage verification process on banana farms
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Coca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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New campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
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Albert Heijn: more discounts, more local produce
The Netherlands’ largest supermarket chain wants to offer shoppers more Dutch fruit and vegetables at even lower prices
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Del Monte named one of America’s most-trusted companies
The company is ranked number 14 in the food and beverage category for consumer, investor, and employee trust by Newsweek
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Dole targets people who have never eaten a banana
To coincide with National Banana Day, company launches marketing campaign in the US aimed at small minority of adults yet to try the fruit
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All aboard the Fyffes Fruitmobile
Fresh produce group introduces a towable banana and pineapple station and display unit in Ireland
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Making a name for Ugandan fresh produce
Odrek Rwabwogo of Uganda’s Presidential Advisory Committee on Exports and Industrial Development (PACEID) tells Fred Searle what he thinks the country must do to establish itself as a trusted supplier to the UK and Europe
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Uganda's avocado ambitions
Fred Searle travels to the East African nation as it begins to export Hass for the very first time. The aim: to establish the country as a trusted supplier and help lift small-scale farmers out of poverty
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Could Britain learn from Belgium's auction system?
Severe shortages in fresh produce have refocused attention on the pitfalls of UK supermarkets’ preference for seasonal contracts. Fred Searle travels to Belgium to see how the country’s fruit and vegetable auctions do things differently
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Belgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why
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Del Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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Poste Italiane launches fresh produce delivery service
Italian postal service group wants to expand its logistics business so it can capitalise on increased demand for home delivery of fresh food
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IFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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Lineage Logistics expands European footprint
Group strengthens its commitment to Southern Europe with the opening of its new offices in Madrid
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World Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability