Jeff Long
Jeff is North America correspondent for Americafruit, Asiafruit and Eurofruit. Based in Santa Barbara, California, he has held a number of previous roles in the US fresh produce business.
Contact info
- Tel:
- +1 805 966 0815
- Email:
- jeff@fruitnet.com
- Article
California cherries back on track
Industry expects return to “normal” production season after a late supply glut caused major losses in 2023
- Article
IFG stays ahead of cherry curve
Alwyn van Jaarsveld, IFG’s international cherry commercial manager, discusses the leading fruit breeder’s expanding varietal portfolio
- Article
Late start for North American cherries
Growers in Pacific Northwest and British Columbia expect programmes to run well into September
- Article
Quality holds for California grapes
Less than 100m cartons of California grapes are likely to be packed this season but signs point to a high quality crop with good sizing
- Article
Slow start for Northwest cherries
Harvest light and late due to an exceptionally cold spring, with volumes expected to remain tight until July
- Article
Frost hits California cherries
Growers assess damage ahead of 2022 harvest, which is set to get underway in late April
- Article
AFM makes Super Bowl run
Sportscaster Erin Andrews joins promotion campaign ahead of Sunday's big game
- Article
Northwest cherries catch a break
Reduced forecasts for 2020 Northwest cherry crop do not necessarily equate to bad news
- Article
Early start for CA cherries
Industry anticipates moderate-sized crop of around 6m-7m cartons in 2020
- Article
Yakima Fruit joins with CMI Orchards
New "strategic partnership" will add over 3m cartons of apples to CMI’s annual volume
- Article
Florida grapefruit fetches premium
Consumers in Europe and Asia still prepared to pay-up for high quality fruit
- Article
CA grapes bounce back
Quality shines through after a bumper Mexican crop delayed the start to sales programmes
- Article
CA pomegranates get Korea boost
California pomegranate exports could receive a boost this season as South Korean import duties are set to fall
- Analysis
Is China's avocado boom slowing?
Mexican avocado exporters are targeting Europe this season, as demand in China for their expanding production begins to wane
- Article
Export concern for CA pomegranates
Leading supplier concedes shipments to Australia will be a “challenge” this season
- Article
Major CA grape player VBZ downsizes
Leading California grape grower-shipper to lay off more than 500 staff, while selling a percentage of its farms, as tough seasons take toll
- Article
California citrus shipments take a hit
Citrus growers feel the physical heat of summer weather alongside the metaphorical heat of the Trump presidency
- Article
Mexican asparagus in demand
With favourable weather and trade channels clean Mexico’s asparagus traders are enjoying a smooth season ahead
- Article
California cherry crop down
Forecast suggests volumes will be almost 60 per cent lower than last season
- Article
China tariffs: US trade reaction
Key figures in the US fresh fruit export trade discuss the potential impact of China’s retaliatory tariffs